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Community Manager Think Tank Emerging Trends

Community Manager Think Tank Emerging Trends. Howard A. Tullman President and CEO Tribeca Flashpoint Media Arts Academy February 26, 2013. AUTHENTIC IDENTITY UBER ALLES. YOU WILL NEED TO ACTUALLY BE WHO YOU ARE.. ALL THE TIME !. PERSISTENT THEMES . FAST FOLLOWERS – RIFFS

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Community Manager Think Tank Emerging Trends

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  1. Community ManagerThink Tank Emerging Trends Howard A. Tullman President and CEO Tribeca Flashpoint Media Arts Academy February 26, 2013

  2. AUTHENTIC IDENTITY UBER ALLES YOU WILL NEED TO ACTUALLY BE WHO YOU ARE..ALL THE TIME !

  3. PERSISTENT THEMES • FAST FOLLOWERS – RIFFS • GROUP PRICING IS GONE • BADGIFICATION OF WEB • CONTEXT TRUMPS CONTENT • ITERATION STILL RULES • CROWD-EVERYTHING • GAMIFICATION OF WEB • LOCATION – 4TH DIMENSION

  4. INCREMENTAL REVENUE - NEWBIES NO CAPACITY OR SIZE CONSTRAINTS NO SUNK OR UPFRONT COSTS NO CASHFLOW/FLOAT PROBLEMS

  5. LAST YEAR’S STORY 2012 • HYPER-PERSONALIZATION • KNOW BEFORE YOU GO • CONSTANT CONNECTION • NEW BEHAVIOR DRIVERS • LOW BARRIERS TO ENTRY 2012 PRECISION TARGETING ACCOUNTABILITY – MEASURE MOCIAL = MOBILE/SOCIAL SHARED & PUBLISHED STATUS EASY IN – HARDER TO WIN

  6. PERSONAL DATA IS THE OIL OF THE DIGITAL AGE

  7. TOMORROW’S NEWS 2013 • SOCIAL BECOMES INTEREST • KNOW BEFORE THEY KNOW • WIKI-WORK – SENTIENT OBJ • BIGGEST BLOWHARDS • SCALE STILL MATTERS 2013 YOU ARE WHAT YOU LIKE RAPID RESPONSE – HV COMP POROUS WORKPLACE - SMART HOW MANY – VS - HOW MUCH YOU CAN’T “DABBLE”

  8. AGGREGATION ASSEMBLES THE DATA ON YOUR FRIENDS LIKES AND PREFERENCES AND INTERESTS WITHOUT YOU SEARCHING THEIR PROFILES. FILTERS EVERYTHING IS FRAMED AND CAN BE FILTERED THRU THE CHOICES OF YOUR FRIENDS OR YOUR OWN SELECTIONS AND CRITERIA – TIME, PLACE, DATE, IMAGE ENGAGEMENT ASSETS (LIKE PHOTOS) ARE ‘VALUED” AND RANKED AND DISPLAYED IN ENGAGEMENT HIERARCHY - NUMBER OF LIKES AND COMMENTS

  9. KNOW BEFORE THEY KNOW( INTENT DATA ) THE ONGOING POTENTIAL TO LEVERAGE WHAT HASN’T HAPPENED YET

  10. Mac Users were 40% more likely to book 4 or 5-star hotels WERE ALL SENT ADS THAT ARE 11% MORE EXPENSIVE

  11. RESULTS ASSEMBLED AND DELIVERED BEFORE WEB PAGE LOADS 30 MILLISECONDS

  12. A NEW AND VERY SIGNIFICANT DISTINCTION IS EMERGING BETWEEN “SERVED AD IMPRESSIONS” AND “VIEWABLE/VIEWED AD IMPRESSIONS” YOU PAY ONLY FOR “REAL” RESULTS (TrueView)

  13. Wiki-Work and the Porous Workplace

  14. A Company of One – Me, Inc.

  15. MORE THAN 4000 “RABBITS” 12% - YOUNG FEMALE PROFESSIONALS 10% - COLLEGE STUDENTS 25% - RETIREES 15% - STAY AT HOME MOMS

  16. Sentient Objects and Devices

  17. $1.00

  18. EVEN BETTER THAN SANTA CLAUS – IT KNOWS WHEN YOU ARE LOOKING AT IT

  19. Status/Achievements Drive Action WE ALWAYS KNEW THAT STATUS CONCERNS WERE POWERFUL INCENTIVES, BUT BEFORE…. WE COULDN’T MEASURE STATUS WE COULDN’T CONFER STATUS WE COULDN’T PUBLISH AND SHARE STATUS NOW WE CAN !

  20. Social Media will Become Narrower, not Broader (Too Many Friends) But Still Be Peer-Driven Social Media will Be Increasingly Niche-Based Social Media will Become Utterly Pervasive Social Media is Ultimately About Discovery (Locative), BUT Our Devices will Become Increasingly Location Aware and Signaled by Our Environments and Social Media will Become Passive while Locations / Places Become Active

  21. Don’t Let Social Media Take Over Your Life or Your BusinessStart Small and Scale Up as You Succeed Stick to Your Knitting – Do What You Can Do WellTrack and Measure EverythingIf It’s Not Fun and Authentic – You Will Fail

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