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Community Manager Think Tank Team Notes Content Curation

Community Manager Think Tank Team Notes Content Curation. Emerson Spartz Founder and CEO Spartz Media. How do you filter through all the content out there and pick the best?. First rule of content creation: Don't create content. Find it somewhere else and repurpose it for yourself!

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Community Manager Think Tank Team Notes Content Curation

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  1. Community ManagerThink Tank Team NotesContent Curation Emerson Spartz Founder and CEO Spartz Media

  2. How do you filter through all thecontent out there and pick the best? • First rule of content creation: Don't create content. • Find it somewhere else and repurpose it for yourself! • Outsource or aggregate ubiquitous content — focus harder on super-unique content.

  3. How do you filter through all thecontent out there and pick the best? • There's so much out there online — millions pieces out there every day. • You can use anyone else's content as long as you give them credit. • Aggregating is a strategy! But it's underused.

  4. How do you filter through all thecontent out there and pick the best? • This is not a guarantee that a brand will be happy — but it WILL guarantee a crap-ton of likes, shares, etc.

  5. Engagement is great — but how doconvert? • Include a photo with EVERY post • The more viral, the better • Like” baiting • Some are anti but it worrrrrks… • Ask questions of your Fans/followers • But nail ‘em with a photo! • Infographics get great engagement • But your mileage may vary

  6. There’s a “Worth It” line • What pushes a user over and makes them click Like, comment, etc.?

  7. In a more restricted environment… • You can still use Reddit to aggregate content! • Look for subreddits that apply to your topic and share that content with your communities

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