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Paula Scher. Graphic designer. Painter. Illustrator. Art Educator. Paula Scher’s images come to be visually identified with the cultural life of New York City. Identity & branding systems for large corporations:. Citi Bank. Tiffany & Co. Cocoa-Cola. Public Theater.
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Paula Scher Graphic designer Painter Illustrator Art Educator
Paula Scher’s images come to be visually identified with the cultural life of New York City. Identity & branding systems for large corporations: • Citi Bank • Tiffany & Co • Cocoa-Cola • Public Theater • New York City Ballet • Museum of Modern Art (MoMa)
Maps/ NYC Transit • Paintings reference what we identify with certain locations • Lines established represent the separation of political allies or borders dividing enemies.
“(Paula Scher) re-imagined the urban landscape as a dynamic environment of dimensional graphic design.”