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Intelligence for Strategic Impact. Michael Chender, CEO. Consider…. ?. How does your organization really find out what “it knows”. The corporate intelligence challenge. In a highly competitive environment, accurate distribution of timely information and knowledge is key to:
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Intelligence for Strategic Impact Michael Chender, CEO
Consider…. ? How does your organization really find out what “it knows”
The corporate intelligence challenge • In a highly competitive environment, accurate distribution of timely information and knowledge is key to: • Capturing windows of opportunity • Anticipating competitor threats • Good unstructured data search and analytics are necessary, but no longer sufficient
The standard strategic intelligence model • Centralized group collects and analyzes information • Sent up the ladder to top executives • Responds to specific requests in timely fashion • Episodic looks at specific competitors or opportunities
What’s wrong with this picture? • Out of phase with current competitive realities • is not effective in understanding complex, quickly-changing situations • Only services a fraction of the users who make decisions based on real-time competitive information • Doesn’t draw on the greatest resource for information and intelligence - employees • Doesn’t see events arising at the periphery of what’s being focused on
Going Beyond the Myth of the Expert • Complex situations need a diversity of viewpoints • From any one perspective we see a sliver of the picture
Turning hindsight into foresight • Looking at same things again and again • Consistent patterns • Early warning signals • Connecting the dots
The random genius of the individual in a global enterprise… • Information flows globally • That information is filtered “locally,” absent a way to capture it • Result: corporate eyes and ears are disconnected from the brain
A rich untapped resource The “gold” of critical information is in the high grade zone of real-time human intelligence Early Warnings Personal filters
Why is this unrecognized? • We all operate from mental models • Global vs local
If recognized, why is it untapped? • It’s beyond our personal ability to store and recall • Most companies are too busy dealing with the challenge of text-based information overload • It’s a cultural as well as software challenge
Capturing human input in a useful way has been a pain • What to capture? • Hard to maintain enthusiasm and deal with “black hole” syndrome • Time-consuming and frustrating to find what you need • Difficult to tie random comments to accurate alerts for action across diverse groups Blogging and wikis help somewhat, but they can also create more info overload
But greater pain is a good motivator for innovation • “I could have told you that would never fly.” • “How come we didn’t know about that?” • “You mean we looked at that before?” • “How the heck did that happen?”
Joining software and culture • “We don’t share information” is usually experience with bad design • Design needs to support • Extreme ease of use • Integration with work processes • The user is already overloaded, and needs • Compelling reasons to participate • Visibility and value for the enterer • Usage modeled at the top
..for knowledge to power competitive advantage in growth Design keys: • Configure the system to the precise information needs of the users • Make knowledge actionable for specific growth-related business functions • Allow for true “early warning” alerts • Integrate human knowledge with structured and unstructured data
The right software allows networked intelligence Strategic Planning Business Unit Business Development Business Unit Knowledge Repository Corporate Product Development Business Unit Research & Development Business Unit Sales & Marketing Business Unit