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Help Session Exam 1

Help Session Exam 1. Aaron Fritz and Yeonhee Doh AGEC 414 Spring, 2006. Overview. Test taking tips Brief overview of test concepts Examples of some questions Q & A. Answer Tips for Tests. Read the questions carefully…twice!! Essay Questions = Partial Credit

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Help Session Exam 1

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  1. Help Session Exam 1 Aaron Fritz and Yeonhee Doh AGEC 414 Spring, 2006

  2. Overview • Test taking tips • Brief overview of test concepts • Examples of some questions • Q & A

  3. Answer Tips for Tests • Read the questions carefully…twice!! • Essay Questions = Partial Credit • Label and explain everything to the best of your ability • TAKE YOUR TIME

  4. Introduction • Market Definitions • Market Chain, flow of information Consumer Farmer

  5. Drivers of Agribusiness Sector • Technology • Consumer • Legal/Regulatory • Economy (Domestic/Global)

  6. Marketing • Marketing System • Utility Added • 9 Functions • Value Added

  7. Agribusiness Industry • Farming and Ranching • Processing-Manufacturing • Commodity and Food • Food Wholesaling • Food Retailing

  8. FAFH Nutrition and Health Food Safety HACCP Organics Other Issues Globalization Biotech Enviromentalism Welfare Niche Info Trends

  9. Research • Importance • Descriptive • Predictive • Control • Data Sources • Qualitative VS Quantitative

  10. Chapter 1 • What a market is and segments of it • Exchange • 4 Ps • Marketing activities and decisions

  11. Mission vs Vision Marketing Plan Executive Summary Situation Analysis SWOT Marketing Goals and Objectives Marketing Strategies Marketing Implementation Evaluation and Control Chapter 2

  12. Chapter 3 • Situation Analysis • Internal Environment • Customer Environment • Who, what, where, when, why, and why • External Environment • Competition • Economy • Politics • Legal • Technology • Sociocultural

  13. Chapter 4 • SWOT Analysis • Strengths • Weaknesses • Opportunities • Threats • Benefits of SWOT • Interpreting Analysis Match Convert Convert

  14. Some Real Essay Questions 1. We discussed in class two different definitions of the term “market”. • Provide a brief definition for each of these two approaches. • Explain and discuss the differences between these two views of what a market is in relation to marketing management.

  15. Some Real Essay Questions 2. Food away from home (FAFH), or the food service industry, is the fastest growing part of the food and agribusiness sector in the U.S. economy. What are the fundamental drivers affecting this trend? Explain and discuss the logic or role of each as they contribute to this trend.

  16. Some Real Essay Questions 3. In the development of a situation or environmental analysis for a marketing plan, the customer is one of the key areas of focus. Identify and describe the different types of information you should seek out in order to adequately assess the customer environment.

  17. GOOD LUCK! Study hard, read each question, and take your time. You all will do well. Questions?

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