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Program Asset Building Messages that Stick

Program Asset Building Messages that Stick. David Stebbins and Laura Hunt Trull Contributing Authors: Eric Christopherson, Katherine Corgan and Justin Leach. Training Objectives. Understand what communication is Have the tools to make any message more sticky

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Program Asset Building Messages that Stick

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  1. Program Asset BuildingMessages that Stick David Stebbins and Laura Hunt Trull Contributing Authors: Eric Christopherson, Katherine Corgan and Justin Leach

  2. Training Objectives • Understand what communication is • Have the tools to make any message more sticky • Be able to utilize methods for dealing with negative feedback

  3. Foundational Communication Skills • The Basics, for Review • If creating a message is like choosing an outfit to wear, the basics of communication are like underwear – foundational and important

  4. Communcation Cycle • Message • What do you want to communicate? • What is the “current state” of your topic/organization? What is your future vision for the topic/organization? Where do you want to take it? • Leader • Why are you passionate about this? • What are 1 or 2 steps you need to take to make the future vision a reality? • Audience • Who do you need to communicate this to? • What’s in it for them? • Plan • Where are you in the cycle – this conversation, in the plan? • What mediums are possible, appropriate, strongest?

  5. Active Listening • How do you know when someone is listening to you? • How does it feel when someone “acts” like they’re listening?

  6. Active Listening • Verbal • An open invitation to talk • Using one or two words to encourage talking to continue • Asking open-ended questions • Know when to be Silent • Non-Verbal • What does non-verbal active listening look like?

  7. Activity - Transition Elevator Speech • You’ve just taken a new position and you have 2 minutes to introduce yourself to your new team….. • How can you communicate your unique leadership characteristics and communication style? • How can you tell the story of you?

  8. Activity - Transition Debrief • With your partner, review your “Transition” talk for 2 minutes each… • Deliver the specific feedback requested • Also, answer “You were at your strongest when….”

  9. Core Message • 90% of your message • Unchanging • If creating a message is like choosing an outfit to wear, the core message is like a good black suit (or Mama and Papa Bear’s everyday clothes)

  10. Core Message • Includes: • Funded enrollment – HS/EHS, HB/CB etc. • Service Area, Number of Classrooms • Number of staff – teachers, assistants etc. • Dollar per child and match % requirement • Factoids (just a few suggestions): • Number or percentage of degreed teachers • Number or percentage of children from families in poverty • Number of children who are homeless, disabled, from single parent homes, etc. • What else?

  11. Your Audience • 10% of the message • A different type of research • Every message does not stick to every audience • Peers vs. People

  12. Your Audience • If creating a message is like choosing an outfit to wear, your audience are the accessories you add to or take away to make the outfit suit the purpose

  13. Making it Sticky • Information Overload • Spring board • Breaking the expectation • Leave a gap • You are the expert, but do you need to act like one?

  14. Activity • Pair up with someone at the table next to yours. • Take 10 minutes to tell the story of what Head Start means to you. • Write down what sticks out about your partners story (1 or 2 things)

  15. Feedback • Be prepared • Respond in a positive manner • Acknowledge their concerns • Validate the feeling, if not the “fact”

  16. Negative Feedback • How you respond to negative feedback can significantly impact how long it takes you to recover and get back on task. • Don’t take rejection personally • Get information: Find out what/why the rejection occurred so you can learn from it. • Welcome new opportunities: Think as far outside the box as you can, because the more chances you try for the less frustrating rejection on the same topic becomes. • Be honest: If you need help, ask for it. There are probably a ton of resources that will be willing to step up if you admit you need their help. • Try again -- don't give up!: Pretty straight forward. If at first you don’t succeed, try, try again. http://www.suite101.com/content/dealing-with-rejection-a16260

  17. Negative Feedback • If responding to negative feedback is like choosing an outfit to wear, maybe you weren’t dressed for the occasion and need to tweak that outfit – Papa Bear chose to wear protective gear when headed into the hive! http://www.suite101.com/content/dealing-with-rejection-a16260

  18. Negative Feedback • How many people here can raise their hands and say they enjoy being rejected? • How many people here can say they have asked for help when they felt defeated? • How many people are willing to go out there and try these new techniques?

  19. Questions/Comments

  20. Contact Information • David Stebbins MBA, RD • stebbidc@gmail.com • Laura Hunt Trull, Grantee Specialist • ltrull@ICFI.com • 540-623-4287

  21. Resources • http://www.berenstainbears.com/dressup.html • http://www.heathbrothers.com/madetostick/chapterone.php

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