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Types of Goods

Types of Goods. Convenience Goods. Goods consumers buy regularly without spending much effort. Usually inexpensive Examples: milk and bread. Shopping Goods. Goods consumers buy after spending time looking around and comparing products. Usually more expensive than convenience goods

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Types of Goods

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  1. Types of Goods

  2. Convenience Goods • Goods consumers buy regularly without spending much effort. • Usually inexpensive • Examples: milk and bread

  3. Shopping Goods • Goods consumers buy after spending time looking around and comparing products. • Usually more expensive than convenience goods • Examples: vehicles and designer clothing

  4. Specialty Goods • Goods that consumers select by brand or company which require a special sales effort. • Usually expensive • Examples: stereo equipment, and perfume

  5. Types of Merchandisers

  6. Department Stores • Stores have different departments selling a variety of products – men’s, women’s, children’s clothing, home furnishings, jewelry, and services are examples • Goods are moderately priced, salespeople are in each department, special services are available (gift wrapping, delivery), elaborate merchandise displays and may even have a salon • Examples: Macy’s, Nordstrom’s, Saks Fifth Avenue

  7. Mass Merchandisers • Sells a variety of items at reasonable or low prices; often are nationwide stores; practical displays and not always very organized; some service is available • Examples: Target, Sears, Wal-Mart

  8. Off-Price Stores • Off-price stores usually buy from producers with surpluses; therefore, carry many manufacturers’ brands or manufacturer’s overruns • Prices are discounted at 20-70% off; merchandise can be slightly imperfect or discontinued; limited service is available • Example: TJ Maxx

  9. Outlet Stores • Outlet stores are operated by the manufacturer and carry only that manufacturer’s brand or an affiliated manufacturer • Examples: Easy Spirit, Carter’s, Peaches and Cream, Corning

  10. Limited Line Retailer • Sell only one kind of merchandise – clothing stores, athletic goods stores, home appliance stores, hardware stores; services vary, selling methods and prices vary • Examples: Limited, GAP, Foot Locker, Best Buy

  11. Superstores/Hyperstores • Superstores: Extremely large (30,000 sq feet), similar to supermarkets, but also sell mass merchandise items like clothing, garden products, and books; no customer services • Examples: Kroger, Harris Teeter, Lowes Food Store, Food Lion • Hyperstores: Larger than Superstores (200,000 sq feet)

  12. Review • Vegetables • Shoes • Books • HDTV

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