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GOOGLE’S CHROME-PLATED STRATEGY

GOOGLE’S CHROME-PLATED STRATEGY. By: Aaron Coyle MIS 304 9-02-08. ‘s New Idea. Free downloadable Web Browser “CHROME” As of today “CHROME” is available for free in 100 countries. Competition . Features . Omni Box Address bar and search box together

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GOOGLE’S CHROME-PLATED STRATEGY

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  1. GOOGLE’S CHROME-PLATED STRATEGY By: Aaron Coyle MIS 304 9-02-08

  2. ‘s New Idea • Free downloadable Web Browser “CHROME” • As of today “CHROME” is available for free in 100 countries

  3. Competition

  4. Features • Omni Box • Address bar and search box together • Faster more reliable • Movable tabs • Tabs independent of main browser • If one tab crashes main browser still in tact • Incognito Window (Porn Mode) • Browse without recording history

  5. Chrome an Open Source Project • Two years of design Chrome development team from left, Mark Larson, Brian Rakowski, Darin Fisher, and Ben Goodger • Will continue to be updated constantly • Similar to Apple updates with your ipods

  6. Business Applications • Potential increase in Google Stock • Quicker browsing leads to more productivity • Further global communications through Internet

  7. Sources • http://www.wired.com/techbiz/it/magazine/16-10/mf_chrome • http://techland.blogs.fortune.cnn.com/2008/09/02/google-bets-on-a-browser/

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