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Sunbelt Franchise Sales Training Conference Call

Sunbelt Franchise Sales Training Conference Call. Terry Kelm S.F.S. June 20, 2013. Today’s Call. Upcoming Schedule New Franchisor Updates Done Deal – DineIn2Nite! Franchising – The Advantages Your Issues Final Thought. Upcoming Schedule. June 27 – No Call - Travel

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Sunbelt Franchise Sales Training Conference Call

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  1. Sunbelt Franchise SalesTraining Conference Call Terry Kelm S.F.S. June 20, 2013

  2. Today’s Call • Upcoming Schedule • New Franchisor Updates • Done Deal – DineIn2Nite! • Franchising – The Advantages • Your Issues • Final Thought

  3. Upcoming Schedule • June 27 – No Call - Travel • July 4 – Celebrate our FREEDOMS! • July 11 – T/B/D • July 18 – Apple Spice Junction – New! • July 25 – No Call - Travel

  4. New Franchisor Partner Update • Nothing on the immediate horizon • Turning away several • Any suggestions on industries or brands we should be targeting?

  5. Done Deal Update • Dine-In-2-Nite. • Broker Stewart Goodman • Buyer profile • Hot buttons or Must Haves. • Fears - Stated or learned • How many franchisors presented • Working with FGS/DI2N • Other Comments!

  6. Advantages Of A Franchise • Sometimes, prospects who never have been exposed to franchising need a tutorial on why franchising is so prevalent and why it works. • Be prepared to discuss..if it has not come up, it will. • Top reasons - some are obvious, some may not be to a new buyer (source: Management 2000)

  7. Advantages Of A Franchise - Obvious • Provide business plan • Provide training and on-going support • Brand recognition • Easier financing (typically) • Buying power for advertising, supplies, equipment, inventory, etc.

  8. Advantages Of A Franchise – Not So Obvious • Less money at start-up – franchisors have removed the ‘mistakes’ and ‘failures’ and have streamlined costs. Especially true for brick-and-mortar locations. • Location selection process – franchisors have an idea of what works and more importantly what won’t via demographic studies.

  9. Advantages Of A Franchise – Not So Obvious • The resource of other franchisees (or the franchisor) to help navigate through tough times can be invaluable. • Protected territories give not only some peace of mind, but a cluster of franchises in an area may help to limit future competition.

  10. Advantages Of A Franchise – Not So Obvious • Franchisors spend significant dollars on R&D to bring new products and services to market, money most independent business owners cannot afford to invest.

  11. Advantages Of A Franchise – One Road NOT To Go Down • For decades, Franchisors have touted a higher ‘success rate’ than start-up independent businesses. • The SBA and at least one other study have somewhat disproven this theory. • The International Franchise Association claims otherwise. • At best, the data is murky here.

  12. Your Issues, Questions, Concerns • Anything to share regarding a prospect?

  13. Contact Sport • Remember, WE ARE A CONTACT SPORT!

  14. Final Thought! • “Franchising is a relationship. You should date a little before committing to a long-termfuture”. Barry Falcon • Use this to help prospects understand why you are having them investigate more than one opportunity, or why the due diligence steps are so important.

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