Lowland WASH Experience in Sanitation Marketing

1. Lowland WASH Experience in Sanitation Marketing Tigist Kassa Heath Communications Specialist Lowland WASH Activity

2. Focus of USAID Lowland WASH Activity Component 1:Increased access to improved drinking water supply sources on a sustainable basis Component 2:Increased adoption of key hygiene behaviors and access to improved sanitation Component 3:Improved efficiency and sustainability of food production Component 4: Improved water resources governance and data management

3. Lowland WASH Activity – S&H Targets • Certified Open Defecation Free Kebeles • 20% increase in households using a handwashing stations • #of individuals reached through targeted S&H promotion/education • #of ppl gaining access to an improved sanitation facility

4. Afar 9 Woredas, 75 Kebeles Somali 12 Woredas, 46 Kebeles, 40 Villages South Omo 3 Woredas, 52 Kebeles Lowland Intervention Areas?

5. Lowland WASH Sub Grantees Common Vision Development Association (CVDA) – Zone 3, Gewane and Gelaloworedas in AFAR Region Grant Amount is ETB 1,624,872.00 Save Your Generation Ethiopia (SYGE)- BenaTsemay, South Ari & Male woredas, SOUTH OMO Grant amount is ETB 1,874,756.70 Organization for Welfare and Development in Action (OWDA)- Kebribayah and Tulli-GuuleedWoredas in Fafan Zone, SOMALI Region Grant Amount is ETB 2,183,107.69

6. Purpose of working with Sub Grantees • Improving the adoption of key sanitation and hygiene behaviors among Pastoral Community in the target Regions, Afar, SNNP and Somali. • Complementing / supporting IRC & Care Sanitation and Hygiene related activities

8. Sanitation Marketing – Lessons Learned from Afar • Partnered with CVDA for the pilot • Piloted in Gewane and Gelealu Woredas • Lowland WASH triggered 23 kebeles (9 in Gewane and 14 in Gelealu) and significantly improved HH latrine coverage and use in these two woredas • Project agreement was signed with both Woreda Health Office and kick off meetings held; • Project Advisory Committees (PACs) were formed in both woredas from different sector offices to oversee the overall sanimak activities; • Business plans were developed based on inputs from KII;    • 15 Artisans from both Woredas identified and trained on business planning and marketing skills, and concrete latrine slab production… In-kind start-up support provided

9. Lessons Learned – Cont… • Artisans were licensed and certified by Small and Micro Enterprise; • Manufacturing and display/show room were provided by Small and Micro Enterprise Agency in both Woreda • Mix of communication channels were employed Door-to-door sales, mobile product displays, leafleting campaigns • 40 cultural events conducted to promote use of concrete latrine slabs;  • To date, produced more than 120, and sold 107concrete slabs

10. Challenges • Sanitation marketing is still at infant stage; • Low level of latrine use and less motivation for improved latrines; • High price of a slab compared to buying capacity of target community; • Inaccessibility of  slab production materials (sand and crushed agg.) in the near by; • Very scattered kebeles and challenges to transport slabs -some kebeles are located across Awash river  • Dependency created from free distributions

11. Key Lessons Learned • Business plan should be developed based on proper Market Assessment;   • Interventions should consider volunteer’s retention and motivation; • Regular support and monitoring is important; continuous support and follow-up is critical • Transportation • Slab design should take in to account ease of transport and buying capacity of the HH; • Strong coordination is needed to ensure uniform approach by all partners.

12. WAY FORWARD • Trained artesian will continue the production and selling of concrete slabs with continuous follow ups by Lowland WASH Activity • Link the activity with CARE’s ongoing Sanitating and Hygiene Activities

13. Thank You!