The Brand Loyalty Advantage
Download the PDF: https://www.demandmetric.com/content/brand-loyalty-advantage
It seems that brand loyalty is on the endangered species list in today’s marketing ecosystem.
The rate at which competitors appear and lure customers away with enticing promotions makes
brand loyalists rarer than ever, and even more valuable. If brand loyalty refers to a person who
repeatedly makes purchases from the same vendors, are they really loyal to the brand, or is their
behavior motivated by convenience?
Marketers understand that cultivating a brand-loyal customer base is the holy grail of their efforts.
The last link in the value chain that begins with need, followed by awareness and consideration,
is brand loyalty, and it is increasingly difficult to attain. The value of brand loyalty to a vendor is
immense. According to Frederick F. Reichheld in The Loyalty Effect: The Hidden Force Behind
Growth, Profits and Lasting Value, making loyalists out of just 5% more customers would lead, on
average, to an increase in profit per customer of between 25-100%. For this reason, brand loyalty
merits study and investment, because it is difficult to attain and it’s under constant attack from the
brand-switching tactics of competitors.
This How-To Guide will explain brand loyalty, how it’s measured, and the influences of the digital
age on brand loyalty, conclude with a detailed action plan on how to improve brand loyalty for
your business.
133 views • 10 slides