MENA's Most Remarkable CEOs to Know

2. teams, and to lead by example., , , , Successful CEOs are those who have the ability to inspire and motivate others, to build strong - Cyril Ramaphosa

4. Editor’s s a CEO, your hardest decisions are rarely about strategy or finance. More often, they test your A fortitude—your willingness to walk the more difficult path when the easy ones call. In these defining moments, courage becomes a CEO's greatest asset. Note Every leader faces forks where one route is tempting but wrong, and the other is arduous yet right. Do you make the popular choice to appease investors this quarter? Or do you stand firm on the ethical, long-term play? Do you greenlight the opportunistic acquisition despite cultural misalignment? Or uphold your principles at the cost of "missed" growth? With each courageous call, you build organizational The Courage to resilience. Each compromise slowly corrodes it. The tough choices compound into a courageous company culture that lives to fight another day—or a cowardly one fated to Lead: shrink from every future challenge. Why CEOs Must Prudence is the close cousin of cowardice, whispering that you cannot afford to take the chance. It's too risky, too early, too bold, and too controversial. Prudence protects the status Embrace Hard quo and ushers in continual decay. Courage catapults you forward even amid uncertainty. Decisions? The easy wrongs will always outnumber the hard right. Masses cheered for the populist wrong at every turn of history, from Tsarist crowd-pleasers abandoning reform to score-obsessed CEOs distorting numbers to politicians skewing facts to win votes today instead of arguing for harder realities. While the crowd clings to delusion, truly courageous leaders must routinely stand apart and defend unvarnished truths. This means making seemingly unpopular or

5. incomprehensible decisions that foresight proves to be correct and prescient over time. As CEO, you must have the audacity to act on imperfect data to chart a wiser path. You'll constantly grapple with unfair reality gaps: unattainable expectations, unsubstantiated rumors, and intangible reserves of morale and trust. Courage allows you to bridge these chasms. Runaway successes like Netflix disrupting Blockbuster or Apple outmaneuvering Microsoft were only made possible by relentless courage. Each pivot required CEOs to turn their backs on siren calls of easy growth and doggedly transform their core models during periods of intense resistance. Every thriving company today arose from countless courageous decisions its leaders shouldered over decades. Every business in decay declined after enough cowardly compromises compounded. Lead courageously and leave a legacy, or take the cowardly path and be forgotten. At The CIO World, we honor CEOs from all over the world who have helped their firms stand out in a competitive business environment. In this edition, entitled "MENA's Most Remarkable CEOs to Know," we highlight their journeys. These CEOs exhibit the attributes required for effective corporate leadership: inventiveness, versatility, and a commitment to greatness. They serve as sources of inspiration for both aspiring and experienced leaders. Have an enlightening read ahead! - Alaya Brown Managing Editor

6. Editor-in-Chief Thanh Truong Sam Carter Deputy Editor Alaya Brown Managing Editor Maria Evans Assistant Editor Visualizer Chris Carter Millie Simon Art & Design Head Judy Smith Art & Design Assitant Phoebe Jacob Business Development Manager Aisha, Olivia Business Development Executives David Walker Technical Head Mia Rodricks Assitant Technical Head Helena Smith Digital Marketing Manager Eric Smith Research Analyst Richard Martinez Circulation Manager Follow us on www.facebook.com/thecioworld www.twitter.com/thecioworld We are also available on RNI No.: MAHENG/2018/75953 Copyright © 2024 The CIO World, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from The CIO World. Reprint rights remain solely with The CIO World.

7. Company Featuring Descrip?on Abhinav has pioneered user-centric solu?ons, leading Techugo Abhinav Singh mul?ple startups and transforming technology landscapes with innova?ve ventures, driven by a commitment to www.techugo.com CEO posi?ve change. Akef, has led a 25-year journey expanding business educa?on INJAZ Al-Arab/JA MENA Akef Aqrabawi across 13 countries, inspiring change and nurturing youth www.injazalarab.org President & CEO empowerment. Ceyhun Burak Akgül, Co-Founder & Co-CEO of Vispera Vispera Informa?on Ceyhun Burak Akgül Informa?on Technologies, pioneers AI-driven retail solu?ons, Technologies Co-Founder & Co-CEO op?mizing opera?ons and transforming the retail landscape. www.vispera.co Amani, a healthcare leader with an MBA in marke?ng and digital health transforma?on, founded Webteb in 2011, Dr. Amani Abulaban Webteb aiming to improve health awareness in MENA through CEO www.webteb.com credible Arabic content. David Mar?nez de Lecea, CEO of Exirio, drives technological Exirio David Mar?nez de Lecea advancement, delivering cu?ng-edge solu?ons to meet www.exirio.com CEO evolving business needs. Dina, with over 20 years of graphic design experience, 360Moms Dina Abdul Majeed founded 360Moms, a digital pla?orm suppor?ng mothers in nurturing their children's health and well-being, earning www.360moms.net CEO global recogni?on for her impac?ul work. Faisal Ala?g, CEO of channels by stc, spearheads digital Eng.Faisal Ala?g channels by stc transforma?on, leveraging technology to enhance connec?vity CEO www.channels.com.sa and customer experiences. Khalil has revolu?onized online payments in the UAE and Saudi Telr Khalil Alami Arabia, cra?ing an ecosystem priori?zing security and h?ps://telr.com/ Founder and CEO customiza?on, recognized as a top fintech company by Forbes. Mohammed Abdulla?f Mohammed Abdulla?f Ibrahim Galadari, Co-Chairman and GALADARI GROUP Ibrahim Galadari Group CEO of GALADARI GROUP, embodies leadership and www.galadarigroup.com Co-Chairman and innova?on in diverse industries, driving growth and excellence. Group CEO Wasfi Kaso, Group CEO of Emirates Food Industries (EFI), Emirates Food Wasfi Kaso leads a commitment to quality and innova?on, shaping the Industries (EFI) Group CEO www.emiratesfoodindustries.ae future of food produc?on in the region.

8. ON Cover story Akef Aqrabawi Igniting Minds, Transforming Futures 20. Comprehensive Review! The Impact of CEOs on Employee atisfaction and Productivity 28. Key Competencies What are the Most Important Skills for a CEO to Have?

9. NTENTS Dr. Amani Abulaban Dina Abdul Majeed Leveraging the Power of Technology The Unexpected Path to Enhance Lives to Entrepreneurship Khalil Alami Luminary in the Middle East Fostering Financial Education and Entrepreneurship

12. MENA's Most Remarkable CEOs to Know Transforming Business Education Across 13 Countries by Through dedication, passion, and a belief in the potential of Creating Opportunities and Empowering Arab Youth! Arab youth, he not only witnessed the organization's growth but also contributed to a transformative movement that he youth, with their boundless enthusiasm, breathe continues to unfold, creating lasting change across the life into every environment they enter. Whether it's region. T in educational institutions, workplaces, or community spaces, their infectious energy becomes a Let us explore his exploration: catalyst for positive change. The mere presence of energetic young individuals can uplift spirits, fostering an Pioneering a Legacy of Youth Empowerment environment where creativity flourishes and possibilities seem limitless. INJAZ began in 1999 with a humble number of students and volunteers. Like many other organizations, they faced This is the experience that Akef Aqrabawi had. As the numerous challenges along the way, but what sets them President & CEO of INJAZ Al-Arab/JA MENA, he apart is their ability to transform those challenges into stands as a shining source of inspiration. His journey, valuable learning experiences. Looking back on all these spanning 25 years, is intertwined with the growth of an years, one feels proud to see how far they have come. As organization that has become a symbol of business INJAZ approaches its 20th anniversary in 2024, it is education in 13 countries across the region. important to acknowledge that INJAZ Al-Arab/JA MENA was one of the pioneers in fostering partnerships between Akef started his JA adventure a quarter of a century ago, the private and public sectors in this region. They were one when there was only one chapter in the MENA region. of the very first organizations that ignited a good culture of Beginning as an officer, he progressed through various entrepreneurship among young people, and that culture was roles, reaching the regional office in January 2005. This not newly surfaced but deeply rooted in their organization, moment marked a turning point, aligning his vision with the JA Worldwide, which has been empowering youth for over late Soraya Salti, the Founder of INJAZ Al-Arab. a century. JA Worldwide reaches more than 15 million Together, they had a clear goal: to expand INJAZ's reach, learning experiences across six regions and is led by Global creating a network that would change the landscape of CEO Asheesh Advani. business education. Overall, INJAZ Al-Arab/JA MENA has made a remarkable The expedition commenced, and by 2012, they had impact on the region. They have reached millions of established 13 national chapters, a testament to their students, trained thousands of volunteers, and collaborated unrelenting commitment and an assertion to the leadership with numerous organizations to cultivate a culture of of the organization spearheaded by Sheikha Hanadi Al entrepreneurship. Their pathway has been anything but Thani, Chairperson of INJAZ Al-Arab to keep the easy, yet with unrelenting dedication, strong partnerships, organization's growth steadfast. Akef looks back on that and a steadfast belief in the potential of youth, they have time with excitement, witnessing the growth of the network, been able to make a lasting difference and continue to do so the impact it had, and the immense opportunities that lay every single day. ahead. Driven by his natural passion, he recognizes the infectious enthusiasm he sees in the young people of the A Transformative Experience region, a force that propels INJAZ's progress. Akef recalled a significant episode during the organization's In the midst of this evolution, Akef's determination was expansion across the region. In the initial phase, a pilot fueled by the potential he saw in Arab youth. Their passion program was initiated in a public school within one of their and belief in the organization's mission inspired him to chapters. The program, titled "Entrepreneurship strive for change. The story of INJAZ goes beyond business Masterclass," served as a crucial element in demonstrating education; it's about the deep impact of nurturing a the impact on young individuals. During this one-day event, generation empowered to shape its own destiny. students organized themselves into various groups, each assuming roles like CEO, VP for Marketing, production, As Akef reflects on his career, it's clear that his leadership finance, and more. At the end of the day, each group played a pivotal role in steering the organization's success. presented their ideas and products.

14. A memorable incident unfolded during the presentation by the Marketing VP student from one of the groups. His delivery was outstanding, leaving everyone in awe. A surprising revelation came when a school official sitting beside Akef leaned over and whispered, "What did you do to this student? He's an academic failure." The official was emphasizing that the traditional classroom setting had failed to uncover the student's hidden talents. In a twist of events, the official went on to request the implementation of the program in every classroom within the school. This particular instance resonated deeply with the INJAZ team, affirming that students, like the Marketing VP, harbored untapped talents waiting for an opportunity to shine. It underscored the organization's commitment to providing such opportunities for young people across the region to unlock their potential. Journey Toward One Million In response to an ambitious goal of reaching over one million learning experiences annually by 2023, Akef explained that the emergence of this objective stemmed from various factors. It coincided with a critical period

15. marked by escalating unemployment rates in a region predominantly inhabited by young people. Both the public and private sectors sought solutions for this pressing issue, and INJAZ recognized its role in addressing the need. A thorough assessment of market penetration rates revealed the imperative to expand numbers and acquire the necessary resources for sustainable growth. Akef elaborated on the challenges faced during the journey, including structural obstacles such as a lack of funding and volunteers, particularly in non-serviced cities. Additionally, the region grappled with geopolitical challenges, economic hurdles, and disasters. Despite these adversities, INJAZ has continuously adapted to maintain a stable growth trajectory. The organization's integration into the school curriculum and teacher empowerment's determination and focus, coupled with collaboration with stakeholders, emerged as key success factors. INJAZ has consistently modified and improved its programs and tools, developing innovative strategies to efficiently meet market demands. As a staff member involved in the growth journey from its early stages, he always viewed the one million goal as the ultimate achievement. However, upon reaching this milestone, he and his colleagues at INJAZ have come to realize that it serves as a cornerstone in their larger pursuit of something greater in the future. MENA Region through Extracurricular Education Since the onset of the year 2000, when INJAZ initiated its operations in the region, Akef has actively participated in numerous conferences addressing educational reform in the MENA region. The implementation of these reforms has proven to be a time-consuming process in some countries and unsuccessful in others. In recent years, a substantial influx of youth has entered the job market annually, seeking employment opportunities that are unfortunately scarce. Students may have dedicated themselves to their studies and performed due diligence, yet they find themselves without corresponding work opportunities. INJAZ has played a crucial role in this scenario by exerting considerable effort in collaboration with other organizations to support the education system through extracurricular activities. These activities focus on life skills, business skills, and entrepreneurship skills, aligning with the market's demands. INJAZ is perceived as an integral part of the education system's overarching goals, working collaboratively in various chapters to serve and nurture youth.

16. In addition to offering INJAZ programs as extracurricular Collaborations and Youth Empowerment activities, it is actively engaged in integrating its curriculum with various ministries of education throughout the MENA In describing the organization's endeavors, Akef expressed region. This strategic shift aims to involve students in a that INJAZ Al-Arab has been refining its collaborative more standardized format, providing distinctive and efforts through thought leadership within its ecosystem and essential learning experiences across the four main pillars: among stakeholders. Drawing on fruitful partnerships and entrepreneurship, financial literacy, work readiness, and collaborations established with various entities over the STEM. This approach ensures that young individuals are years, the organization has ardently worked to guide equipped with unique skills and competencies from an early strategic and opportune initiatives among all parties age and regularly. involved. This approach has enabled them to connect everyone with a shared vision and purpose, unequivocally Highlighting the importance of some of its extracurricular leading to the empowerment and education of youth. engagements with youth, for the past 14 years, the INJAZ Al-Arab flagship program, the Company Program, has Its distinctive operational model incorporates the enabled more than 147k high school and university students engagement of all stakeholders, including governments, to experience the complete cycle of setting up and running educators, and the private sector. With a youth-centric their own enterprise through a dynamic 12-18 week approach, the organization consistently strives to bridge the business simulation program. With the assistance of private gap between all collaborating parties. sector volunteers, youth form management teams, choose a business idea, raise capital, prepare a business plan, and It is noteworthy that INJAZ Al-Arab, aligning with JA market and sell their product or service. Upon completing Worldwide's global strategic goals, aims to build upon the program, students from each member nation compete at cultivating partnerships for the purpose of growth in reach the national and regional levels. and impacting more youth across the region. Growth in impact is at the core of the shared mission, sustaining To sustain the momentum and expand direct access and collaborations within the network. channels to youth in the MENA region, INJAZ has ventured into new technological frontiers. It has embraced a new Challenges Encountered direction by establishing the first-ever regional platform for JA/INJAZ digitized programs, known as "INJAZ Campus." Akef highlighted this by stating that the inception of INJAZ This innovative digital platform empowers Arab youth in Al-Arab was not as smooth as anticipated. Despite a the MENA region with digital courses and developmental significant need for JA/INJAZ in a region teeming with a resources. The programs are available in English, Arabic, youth population, the idea of reaching one million arose and French to cater to linguistic diversity from ages 5 to 24. from the necessity to penetrate markets and attract The motivation for this initiative is not merely to follow a stakeholders to support INJAZ. Crucially, the region was trend but to strategically reach more youth in locations eager to embark on something substantial, seeking quick where it has no physical presence. wins and solutions for youth entering the marketplace in search of scarce opportunities in both the private and public sectors. Structural challenges emerged as Akef and the team communicated this ambitious goal. Two to three years later, they realized that a top-down approach was ineffective. Instead, they needed to address the structural challenges their member nations faced, opting for a bottom-up approach that would better understand the capabilities and weaknesses of their MNs, allowing them to focus on addressing those weaknesses. The Arab Spring proved to be another pivotal moment for INJAZ Al-Arab. Their operations were affected as schools and universities suspended their activities. Consequently, all outreach efforts, impact, and numbers suffered,

17. compounded by the funding challenge. Interestingly, in the aftermath, it became apparent that funding would continue to be a challenge. On the contrary, the private sector recognized a long-ignored mistake: that youth were enduring economic and political hardships, necessitating significant support. Organizations like INJAZ thus became crucial in bridging the gap and expanding the idea of hope, demonstrating that the youth can design their own futures. Additionally, the onset of the COVID-19 pandemic took its toll on INJAZ Al-Arab globally. Despite the collective tragedy, their network made a significant shift to digital, swiftly fulfilling promises and commitments to donors and young people in the region. The new digital model allowed them to fast-track their goal, reaching more students, establishing long-term learning journeys, creating He underscored the significance of fostering partnerships for communities across the region, and enabling it to sustain growth, a strategic goal on both regional and global levels. long-term growth. This approach, he noted, is not only crucial for the success of INJAZ but for the entire JA network and is ingrained in Vision for Youth Empowerment and Innovation the organization's DNA. According to him, the key to reaching more young people in the future lies in fortifying Akef illustrates his perspective by stating that he and his existing partnerships and pursuing untapped opportunities team acknowledge that their role extends beyond merely that promise to amplify their impact. equipping youth with life skills. They recognize the importance of upskilling and reskilling to meet evolving Beyond mere financial contributions, Akef highlighted the market needs. He envisions that creating more learning broader role that the private sector can play in realizing the experiences and establishing additional touchpoints with vision of empowered youth. The private sector, he asserted, youth in the future will necessitate a network dynamic that provide the necessary support to diversify programs, such as is more resilient to change, adaptation, and innovation. the incorporation of STEM, technology, sustainability, and AI. He emphasized the importance of maintaining Over the past three years, Akef and his team have achieved consistency in the vision of youth empowerment, not just as significant growth, attributing it to various enablers such as a governmental or national priority but as a central theme for strategic partnerships for growth and an expanded reach in the private sector as well. In conclusion, he stressed the elementary education, activating these enablers, allowed the imperative of enduring focus to ensure that youth organization during the academic year 2018-2019, to reach empowerment remains a steadfast commitment. half a million students. Additionally, and to sustain growth and impact, INJAZ collaborates with leading technology Integration into the School Curriculum & Teacher companies, ensuring the continuous integration of Empowerment technology into their programs and delivery methods. Akef expressed, "One of the goals is to incorporate INJAZ As highlighted, INJAZ takes pride in being the pioneer of into the school day and provide our teachers with essential the first digital platform that offers educational programs for skills. It's a mutually beneficial situation where we invest individuals aged 5–24, encompassing various delivery more in our teachers." Drawing upon extensive experience, models, including self-paced learning. he highlighted the significant role teachers can play alongside the business community. The organization, Corporate Contributions to Youth Empowerment committed to fostering a culture of creativity, inclusion, and collaboration, believes in the responsibility of skilling young When asked about the potential for the private sector to people. He then stated, "We aim to educate them to take play a more substantial role in supporting youth ownership of their economic success in a future where talent empowerment and entrepreneurship initiatives in the must be coupled with vision, passion, and resilience. MENA region, Akef responded with a strategic perspective.

18. echnology has enabled healthcare providers to Can you please brief us about WebTeb and its inception deliver more personalized and efficient care to story? T patients. Along with modernizing the way healthcare is delivered, technology has played an integral WebTeb is the leading and most trusted Arabic health and role in making people more aware of healthcare habits. wellness platform in MENA. We started in 2011 with a vision to improve people’s lives through providing credible With the wide availability of wellness platforms, common health and wellness content in Arabic. The inception of people have easier access to medical, health, and lifestyle WebTeb marks a dedication to becoming the leading health information. Dr. Amani Abulaban,CEO of WebTeb aims and wellness platform for effective interactions between to provide reliable and comprehensive medical and health healthcare providers and their targeted segments, fostering information to Arab readers. Amani, a healthcareleader by health awareness in the MENA region. profession, envisioned the transformative power of technology that can revolutionize the healthcare sector and Can you share a defining moment or experience that decided to contribute to the betterment of society with this shaped your leadership philosophy? integration. Under her leadership, WebTeb serves as a comprehensive Arab communication platform, connecting A defining moment in my career was recognizing the Arab citizens with organizations that offer a range of transformative power of technology in healthcare. This medical and health services. realization shaped my leadership philosophy, emphasizing the importance of innovation, collaboration, and a relentless While discovering the most influential CEOs in this region, pursuit of positive change. Witnessing the impact of we had the privilege of gaining insights into her leadership technology on health outcomes fueled my commitment to approach, vision for the future, and unique thoughts on the driving WebTeb's mission and instilled a deep sense of intersection of healthcare and technology. purpose in my leadership journey. Below are the highlights from our interview with the CEO, How do you prioritize maintaining a healthy work-life Amani Abulaban. balance in your demanding role as a CEO? Could you please tell us about yourself and what Prioritizing work-life balance is crucial for sustained motivated you to embark on this sector? success. I believe in delegating effectively and embracing the support of a dedicated team. Regular self-reflection and I am Amani Abulaban, a passionate healthcare leader with a mindfulness practices also play a key role, ensuring that I background in pharmacy and an MBA with a marketing remain energized and focused both in my professional and concentration and certification in digital health transforma- personal life. tion. My motivation to delve into the healthcare and technology sectors stems from a deep-seated desire to What key values do you believe contribute most to a leverage the power of technology to enhance lives. positive and productive organizational culture? Witnessing the transformative potential at the intersection of healthcare and technology ignited my journey as a Transparency, respect, collaboration, and a commitment to visionary leader. continuous improvement are key values that foster a 16 April, 2024 www.thecioworld.com

19. MENA's Most Remarkable CEOs to Know 17 April, 2024 www.thecioworld.com

21. positive and productive organizational culture at WebTeb. Open communication, a strong sense of purpose, and a focus on individual and collective growth contribute to a thriving work environment. As a CEO, how do you foster innovation within your company and encourage employees to contribute their creative ideas? Innovation is at the core of WebTeb's culture. I encourage a culture of curiosity where every team member feels empowered to share creative ideas. Regular brainstorming How do you approach mentorship and talent develop- sessions, cross-functional collaboration, and recognition of ment within your organization to ensure a pipeline of innovative contributions create a dynamic environment effective leaders? where innovation flourishes. Mentorship and talent development are integral to our What leadership qualities do you consider most crucial organizational culture. We value and prioritize continuous for navigating challenges and uncertainties in today's learning opportunities and personalized development plans business landscape? for team members. Fostering a culture of growth and empowerment ensures a robust pipeline of effective leaders Adaptability, resilience, and a strategic vision are crucial within WebTeb. leadership qualities for navigating challenges and uncertain- ties. Being agile in response to change, fostering a resilient In the fast-paced business world, how do you stay team, and maintaining a forward-thinking perspective help personally motivated and continually push yourself to navigate the dynamic landscape of today's business strive for excellence as a CEO? environment. Staying personally motivated involves a combination of In your opinion, how has the role of CEOs evolved in continuous learning, seeking inspiration from diverse the face of technological advancements and a rapidly sources, and maintaining a sense of purpose. Embracing changing global economy? challenges as opportunities for growth and staying con- nected with industry trends help me push myself to strive The role of CEOs has evolved significantly with technologi- for excellence in the fast-paced business world. cal advancements and a rapidly changing global economy. CEOs now play a pivotal role in driving digital transforma- Could you please let us know about any honors or tion, embracing innovation, and navigating the complexities awards you have received thus far in your professional of a globalized marketplace. The ability to lead with agility career? and leverage technology for strategic advantage has become essential. I am proud to have been recognized as one of the Top 25 Emerging Women in Digital, an award I received last year. Can you share a memorable success story or achieve- This honor is a reflection of the collaborative efforts of the ment during your tenure as CEO that you are particu- exceptional team at WebTeb and our collective dedication larly proud of? to advancing the landscape of healthcare and technology. One of the moments I am particularly proud of is the successful positioning of WebTeb as the leading Health and Wellness Platform in the MENA region. This achievement reflects the collective dedication of our team, innovative strategies, and a commitment to our mission of enhancing lives through the power of technology. 19 April, 2024 www.thecioworld.com

22. articulating the company's vision, goals, and priorities, a CEO can inspire employees to understand their roles and contributions to the larger organizational objectives. hile companies spend immense resources on Regular town hall meetings, company-wide updates, and strategic planning, marketing, operations, and open-door policies can facilitate two-way communication, W finance, one of the most critical factors affecting allowing employees to share their ideas, concerns, and their success is often overlooked: the role and impact of the feedback directly with leadership. chief executive officer (CEO). A company's CEO plays a pivotal role in shaping the organizational culture, Employee Recognition and Empowerment establishing priorities, and influencing employee morale and motivation. Their leadership style, decision-making CEOs who prioritize employee recognition and abilities, and interpersonal skills can have a profound effect empowerment can significantly boost job satisfaction and on employee satisfaction and productivity levels across the productivity. By acknowledging and rewarding outstanding organization. performance, CEOs validate employees' efforts and contributions, fostering a sense of pride and motivation. The Tone at the Top Moreover, empowering employees by delegating meaningful responsibilities and involving them in decision- The CEO sets the "tone at the top," which cascades down making processes can cultivate a sense of ownership and through the ranks, influencing the behavior and attitudes of engagement, leading to increased productivity and employees at all levels. A CEO who exhibits innovation. professionalism, integrity, and ethical conduct sets the standard for the entire organization. Conversely, a CEO Work-life Balance and Well-being who displays arrogance, disrespect, or unethical behavior can create a toxic work environment that breeds mistrust, Employee well-being has become a crucial component in low morale, and disengagement among employees. luring and keeping top talent in today's hectic and demanding work environment. CEOs that promote work- Effective Communication life balance initiatives—like wellness programs, flexible work schedules, and mental health support—show that they Skilled communication is a hallmark of effective leadership, genuinely care about the general well-being of their staff and CEOs who excel in this area can foster a culture of members. This can therefore result in increased transparency, collaboration, and shared purpose. By clearly 20 April, 2024 www.thecioworld.com

23. 21 April, 2024 www.thecioworld.com

24. productivity, decreased burnout, and higher levels of job satisfaction. Diversity, Equity, and Inclusion Companies that prioritize diversity, equity, and inclusion (DEI) initiatives often benefit from increased employee satisfaction and productivity. CEOs who actively promote DEI by fostering an inclusive and respectful work environment can tap into the diverse perspectives, experiences, and talents of their workforce. This not only enhances employee engagement and creativity but also positions the company to better understand and serve its diverse customer base. Commitment to Professional Development Investing in employee professional development is a powerful way for CEOs to demonstrate their commitment to their workforce's growth and success. By providing access to training programs, mentorship opportunities, and clear career advancement paths, CEOs can cultivate a culture of continuous learning and skill development. This not only boosts employee satisfaction and retention but also equips the workforce with the knowledge and capabilities needed to drive innovation and productivity. Leading by Example Ultimately, CEOs who lead by example and embody the values and behaviors they wish to see in their employees can have a profound impact on employee satisfaction and productivity. By demonstrating integrity, resilience, and a commitment to excellence, CEOs inspire trust and respect from their workforce. When employees witness their leaders "walking the talk," they are more likely to embrace the company's mission and values, fostering a sense of shared purpose and motivation. The CEO's responsibilities in today's fiercely competitive company environment go well beyond financial reporting and strategic planning. Employee satisfaction, engagement, and productivity can be directly impacted by their capacity to foster an empowering and positive company culture, support employee well-being, and ignite a common vision. Businesses that place a high priority on leadership development and acknowledge that the CEO plays a crucial role in determining the nature of the employee experience will be in a better position to draw in, keep, and grow their skilled staff. - Alaya Brown 22 April, 2024 www.thecioworld.com

25. Leadership is not about being in charge, Its about taking care of those in your charge. - Simon Sinek

26. MENA's Most Remarkable CEOs to Know The Unexpected Path to Entrepreneurship Discovering How Motherhood Ignited a Passion for As a CEO, she shows what a great leader today looks like: Helping Others! caring, driven, and deeply connected to her community. Her story proves the possibility of being a mom, running a or women, the concept of "having it all" has long business, and helping society, inspiring women everywhere been a prolonged goal. Many have been motivated to pursue their passions and make a difference in the world. F by the desire to achieve a harmonious balance between work and life, whether it is by pursuing great Let us explore the challenges she's overcome, the successes careers or raising happy personal lives. However, the she's achieved, and the lessons she's learned along the way! question remains: Can women truly have it all? Can you please brief us about your company and its Yes, says Dina Abdul Majeed proving it's possible! inception story? With over 20 years of knowledge in graphic design, she has 360Moms launched in 2016; its mission is to change the worked for renowned international firms in the Middle East way mothers are supported digitally on a global level! In and Africa, as well as a variety of media and advertising 2021, we pivoted from a content-based platform to a tool- organizations. Along the way, she took on leadership based app (keeping the same vision) so we can create a real positions, perfecting her abilities and developing her ideas. impact on mothers, connecting mothers around the world with certified experts and getting their questions answered on health challenges and child behavioral issues. We have But what really fueled her purpose was the intersection of over 15,000+ paid subscribers and have organized over 100 her career and personal passions. Having raised 2 boys, she workshops and online webinars supporting families. was aware of the underlying obstacles and rewards of being a mother. Inspired by her own experiences, she founded We are now building the first Arabic chatbot to support 360Moms, a digital platform dedicated to supporting mothers and give them instant answers to the most urgent mothers in directing their children's health and well-being. health and parenting challenges. Through 360Moms, Dina aims to help mothers via digital Can you share a defining moment or experience that means, providing them with the needed resources and shaped your leadership philosophy? support to excel in their motherhood journey. Her passion for this cause has been widely recognized, with 360Moms For me, there wasn't one defining moment; I think my receiving a multitude of prestigious global, regional, and leadership style evolved through the years. I realized that a local awards, underscoring its significant influence and successful leader is one who brings out the best in everyone importance in the modern digital sphere. 24 April, 2024 www.thecioworld.com

27. Dina Abdul Majeed CEO 360Moms

28. For example; every once in a while, we have breakfast together, go out, or work at a new café. In addition, there's the usual team meeting where we all discuss everything happening with the company. As a CEO, how do you foster innovation within your company and encourage employees to contribute their creative ideas? Yes, for sure! We usually involve most team members when thinking of new ideas and innovative ways for the company to grow and expand. What leadership qualities do you consider most crucial for navigating challenges and uncertainties in today's business landscape? It's inevitable for businesses to go through hard roads and challenges, it's important for the leader to be positive and think of his business as a "Lean business." The leader needs to think of different ways to improve the process to get on the right path; he can't get attached to one solution. Life and creates synergy between team members, making them changes and nothing stays the same, and this applies to feel appreciated and continually developing. And I also businesses. think that a true leader builds successful leaders by being an inspirational role model, especially during difficult and In your opinion, how has the role of CEOs evolved in challenging times. the face of technological advancements and a rapidly changing global economy? How do you prioritize maintaining a healthy work-life balance in your demanding role as a CEO? Previously, the CEO's job was to make sure the business was working effectively. Advanced technology changed Rule number one in being a happy and balanced working that; he or she has to be a visionary that incorporates mother: "I need to take care of myself, to take care of technology, making the company unique in its offering. others." I try to split (and also merge) my time every day They also need to be progressive and always listen to their with my kids, my husband, my work, and myself. I wake up audience and the shift in thinking. early to exercise 3–5 times a week; I make sure I eat healthy; and sometimes I give myself some time to read a Can you share a memorable success story or good book or watch a good movie. I can't always balance achievement during your tenure as CEO that you are equally; sometimes it's more work during my day, and particularly proud of? sometimes it's more kids. Well, there was a time when we went through really hard Rule number two: I always write goals and prioritize them times. I'm proud that we didn't give up, and that me and my so I can be as efficient as possible. I write yearly goals, team were able to think of alternative solutions that helped monthly goals, weekly goals, and daily goals! I write both us get out of those hard times. I'm also proud of the passion business and personal goals; it helps me be focused and of my team, and how hard they worked to overcome the achieve more. challenges. What key values do you believe contribute most to a How do you approach mentorship and talent positive and productive organizational culture? development within your organization to ensure a pipeline of effective leaders? Each employee needs to feel "Respected, recognized, and connected." In my opinion, those three values create happy We really care about continued learning, so we make sure employees. A good attitude is a must in our team, it's more everyone is involved in new courses, learning new trends, important than skills. The FUN aspect is important too! 26 April, 2024 www.thecioworld.com

29. or attending events/conferences. This expands their knowledge, gives them new perspectives on thinking, and makes them great leaders. In the fast-paced business world, how do you stay personally motivated and continually push yourself to strive for excellence as a CEO? I like to read business books, especially about businesses sharing their experiences, which spark a lot of new ideas and give me more insight into lessons learned. I also like to get out of my comfort zone every now and then; it brings out new experiences and new perspectives. Could you please let us know about any honors or awards you have received thus far in your professional career? • A global award by Vital Voices—We Empower Award in 2022 • Won Step Saudi's Flagship Competition 2020 • One of the best 3 Jordanian Startups at the AIM Entrepreneurship Competition in 2019. • Got first place at the Mamlaka TV Reality Business Show (Rooh Riyadieh) in 2018. • Got awarded the Best Social Enterprise in 2017 by Orange. 27 April, 2024 www.thecioworld.com

30. What are the Most for a CEO to Have? ompany culture is a critical factor in the success of companies down a path of mediocrity and irrelevance. The any organization. It can make or break a company, best CEOs have an appetite for calculated risk-taking in C and it is heavily influenced by the behavior of the pursuit of new growth opportunities. They temper risks CEO. A positive company culture can lead to increased through data and due diligence but aren't paralyzed by fear employee satisfaction, productivity, and loyalty, while a of failure. Risk tolerance and a willingness to make big bets negative culture can lead to decreased morale, turnover, and are required for outsized rewards. poor performance. Brutal Objectivity and Self-awareness In many ways, CEO behavior is culture. The values, attitudes, and work habits a CEO displays become the It's easy for CEOs to become isolated in their ivory tower understood "way of operating" within that organization. A and dismiss negative feedback or dissenting views. CEO who arrives early is engaged and energetic, and treats However, having a realistic, unvarnished perspective of everyone with respect, setting a great example that hard their strengths, weaknesses, knowledge gaps, and blind work and graciousness are valued. In contrast, a CEO who spots is crucial. CEOs must seek out honest critiques, shows up late has a short fuse with people and dismisses embrace uncomfortable truths, and remain grounded in others' ideas signaling that accountability and collaboration objectivity to course-correct as needed. are not priorities. Prioritization and Design Mindset In this article, we will explore how CEO behavior impacts company culture and what CEOs can do to create a positive With the torrent of priorities and demands on their time, and productive culture. CEOs absolutely must have prioritization skills to avoid becoming unfocused and overwhelmed. A sharp ability to Courage and Contrarian Thinking discern what really matters and a "design mindset" to streamline efforts are essential. CEOs should be architects, Successful CEOs can't just follow conventional wisdom; not improvisers, building capabilities in a purposeful way. they need to be willing to buck trends and go against the grain when it's warranted. Having the courage to be a Stamina and Resilience contrarian and make bold, unpopular decisions that deviate from the status quo is vital for driving real innovation and The unrelenting pressures, long hours, high-stakes breakthrough change. CEOs must have a "defy the decisions, public scrutiny, and need for constant travel can impossible" mentality. take a serious mental and physical toll on CEOs. They need extraordinary stamina to maintain energy levels and Appetite for Intelligent Risk-taking resilience to bounce back from inevitable setbacks and crises. Self-care practices and grit are imperative. Playing it safe and being overly risk-averse often leads 28 April, 2024 www.thecioworld.com

31. 29 April, 2024 www.thecioworld.com

32. Detachment and Succession Mindset The best chief executives have a ferocious, animalistic tenacity and grit that allow them to persevere through any Ironically, the best CEOs must be prepared to detach from obstacle or setback with unwavering determination. their roles and develop their successors. Having the self- awareness and emotional detachment to objectively Immunity to Criticism and Negativity determine when it's time to step aside for new leadership is exceptionally difficult yet critically important. A focus on In today's hyper-connected world awash with social media sustainable, long-term success rather than personal outrage, CEOs are inevitable targets of relentless public ambition is paramount. criticism, whether it's fair or not. They must develop a consciousness-level immunity to negativity, doubt, and While some of these skills may seem unconventional or naysayers to stay focused and driven without being unpopular, the most successful CEOs can't just be well- psychologically rattled or deterred from their goals. rounded generic leaders. True transformational value- creators bring a mindset, skillset, and conviction that Comfort with Loneliness shatters commonly held assumptions and constraints. Going against the grain is often required to achieve iconic, Despite being highly visible and constantly surrounded by enduring company legacies. people, the CEO seat is incredibly lonely. They ultimately must make weighty decisions by themselves that impact Rebel Streak and Willingness to Break Rules thousands of employees. The ability to emotionally handle this isolation and comfortably process their own thoughts The business world is full of unwritten rules, ingrained and principles is crucial when the weight is fully on their industry conventions, and traditional ways of operating that shoulders. often go unquestioned. Transformational CEOs have a bit of a rebel spirit; they're willing to be disruptive iconoclasts As this examination of unpopular yet vital CEO skills who challenge established norms and break away from makes clear, leading a company from the chief executive outdated rules when it's beneficial. Playing by the accepted office requires much more than just operational excellence rulebook can inhibit innovation. and traditional leadership competencies. The truly elite chiefs are multi-faceted moguls who combine finely-tuned Paranoia and Sense of Perpetual Crisis business fundamentals with an edgy, iconoclastic mindset that allows them to embrace chaos, think like rebels, and While a calm, even-keeled demeanor is usually lauded for completely redefine possibilities. leaders, the most elite CEOs have a paradoxical degree of sub-surface paranoia that keeps them in a perpetual state of crisis mode. They have an intense hunger to tackle new threats and problems before they fully materialize. This paranoia breeds a productive form of neurosis that prevents complacency. Comfortable with Chaos and Ambiguity Most leadership advice touts the importance of order, process, and eliminating uncertainty. However, CEOs today must become Masters of Chaos who thrive amidst volatility, complexity, and a lack of perfect information. They can't be paralyzed by ambiguity; they need to willingly wade into uncharted territory, rely on imperfect data, and make decisions without a roadmap. Pit Bull Tenacity From hostile takeover attempts to massive product failures to activist investor battles, CEOs inevitably face countless challenges that would break the resolve of most people. 30 April, 2024 www.thecioworld.com

33. Success is not how high you have climbed, but how you make a positive difference to the world. - Roy T. Bennett www.thecioworld.com

34. MENA's Most Remarkable CEOs to Know Pioneering Excellence in Online Payments, Bridging Market Gaps, and Redefining Industry Standards! uccess in business requires training, discipline, and hard work. But if you're not frightened by these S things, the opportunities are just as great today as they ever were. Within the dynamic sphere of fintech, where possibilities flourish for those who dare to dream, Khalil Alami emerges as living proof of the transformative influence of vision and determination. Serving as the surpassing them, offering a forward-thinking platform that Founder and CEO of Telr, he has adeptly maneuvered sets Telr apart in the competitive fintech landscape. through the complex terrain of online payments, embodying a pioneering spirit and an unrelenting dedication to Let’s explore how Khalil actively champions financial excellence. education, mentors startups, and leads initiatives within the industry! In 2014, Khalil embarked on a mission to address a critical gap in the market—the need for a robust, homegrown Could you please elaborate on Telr and its inception payment gateway in the region. With a career spanning over story? two decades in financial services, fintech, and the payments industry across the US, UAE, Jordan, and Saudi Arabia, he Telr emerged in 2014, bridging the gap in the regional brought a wealth of experience to his entrepreneurial market where businesses faced limited options and often venture. It was in 2019 that his journey with Telr truly turned to expensive foreign alternatives with inadequate began, a journey marked by remarkable milestones and customer service when it started accepting payments. extraordinary accomplishments. Recognizing this gap, Telr set out to create an exclusive Under Khalil's visionary leadership, Telr has not only filled payment gateway featuring top-notch security and cutting- the void in the market but has risen to become a premier edge technology. We developed this state-of-the-art online payment gateway in the UAE and Saudi Arabia. The payment gateway in-house to enhance the operational company's success is underscored by its recognition as one efficiency of startups and SMEs. Telr's standout feature was of Forbes' Top 30 Fintech Companies and the proud becoming the first PCI DSS-certified payment gateway recipient of the 'Payment Gateway of the Year' award by company in the MENA region, establishing the highest Entrepreneur Middle East in 2023. security standard in the payment industry. Consequently, Telr significantly transformed how businesses in the UAE, At the helm of Telr, he has crafted more than just a payment Saudi Arabia, and the GCC region handle online payments. gateway; he has built an ecosystem that prioritizes security, customization, and financial safety. Telr's approach caters to Telr's commitment goes beyond its inception, continuously diverse merchants, ensuring a seamless and transparent striving to address merchants' challenges. We adopt a experience for customers. His leadership philosophy holistic approach, aspiring to serve as a comprehensive revolves around not just meeting industry standards but 32 April, 2024 www.thecioworld.com

35. solution for all e-commerce customers. This involves offering the latest payment trends and tools, facilitating access to financial capital, and introducing split payments for marketplaces to automate vendor reconciliation processes, minimizing errors. Operating round the clock, our Telr team provides hyper- personalized services to merchants. This specialized support streamlines transaction processes, allowing merchants to focus on their business aspects while entrusting the efficient management of their transactions. This customer-centric approach showcases our dedication to enhancing the merchant experience and supporting their growth in the ever-evolving digital commerce landscape. How would you describe your leadership style, and what values do you prioritize in leading a team? For me, ethics and leading by example are the foundation of my leadership philosophy. Leading by doing what's right is pivotal. When faced with tough situations, showcasing ethical behavior isn't just about motivating others; it's about shaping a culture where everyone aims to embody such principles. Additionally, empowering employees and fostering trust are integral components of my leadership approach. I firmly believe in giving autonomy and responsibility to my team, allowing them to make decisions and contribute meaningfully. Building trust through delegation and collaboration is key to creating an environment where everyone feels valued and capable of achieving their best. Leading by example, trusting in my team's capabilities, and fostering an empowering work culture go hand in hand in driving our collective success and harnessing the culture that stands behind our brand. How do you foster a positive and inclusive workplace culture within your organization? At Telr, fostering a positive and inclusive workplace culture is integral to our ethos. We prioritize open communication, ensuring every voice is heard and valued. Promoting diverse perspectives and encouraging varied viewpoints is essential; we value a range of outlooks to stimulate Khalil Alami innovative ideas. Founder and CEO Telr Our commitment to employee well-being encompasses support mechanisms and work-life balance. Continuous learning opportunities empower our team, while recognition programs and feedback mechanisms boost morale. Our policies ensure fairness and equality, creating an 33 April, 2024 www.thecioworld.com

36. environment where everyone feels respected and has equal Leaders who master this skill actively listen to their opportunities. Additionally, we conduct regular surveys to employees, merchants, competitors, and the market. It's gauge our employees' satisfaction levels, allowing us to strategic intelligence—a cornerstone that sharpens decision- continuously refine our practices and ensure their making, fosters empathy, and drives collaboration. In the contentment. Through these efforts, we aim to cultivate a ever-evolving business landscape, listening isn't just workplace that thrives on positivity, embracement, growth, brilliant; it's the bedrock of insightful leadership. and innovation. How do you personally invest in your continuous What are the key challenges you face in your industry, learning and professional development? and how do you approach overcoming them? I typically dedicate time to networking with peers and In the dynamic realm of evolving market trends and diverse leaders, finding it instrumental in expanding my horizons. Additionally, I prioritize reading industry publications, merchant needs, we embrace a customer-centric approach. recognizing their importance in shaping my perspective and Engaging consistently with merchants allows us to grasp fostering growth. My commitment to lifelong learning their evolving requirements. Leveraging our proprietary remains unwavering, as I deeply value every opportunity technology, we craft tailored solutions aligned with their for professional and personal evolution. changing needs. Navigating regulatory shifts remains a challenge, yet our proactive approach keeps us compliant Beyond professional achievements, what personal values across our operational regions. Being the first to attain the or experiences do you believe have contributed to your NESA certification in the UAE showcases our commitment success as a CEO? to regulatory excellence. We keep improving, innovating, and serving customers My personal values of integrity, resilience, and empathy exceptionally in a competitive industry. Partnerships are have deeply influenced my journey as a founder and CEO. key to standing out and growing. With our unwavering Integrity forms the foundation of my decisions, guiding me commitment to innovation, smart compliance, market to uphold honesty and ethics in every aspect of business. research, and strong partnerships, Telr is super agile to Resilience has been crucial; overcoming setbacks and adapt and continue its rise as a leader in online payments. staying steadfast amidst challenges has shaped my approach to leadership, getting up after falling, learning from failure, How do you balance innovation with the need for and starting the next try. stability and consistency in your business strategies? Additionally, empathy plays a significant role—I prioritize We balance innovation and stability by fostering a understanding others' perspectives and fostering a structured yet adaptable approach. Dedicated resources fuel collaborative and supportive environment within my team. innovation within set boundaries, guided by customer These values, coupled with diverse experiences and feedback and market insights. Our core operations rely on learnings from successes and failures, have shaped my path proven strategies, ensuring reliability, while strategic as a CEO. innovations enhance our offerings without compromising dependability. This balance drives our growth while maintaining unwavering reliability for our stakeholders. In your opinion, what are the most critical skills or qualities for a leader in today's rapidly changing business landscape? In the realm of leadership, one skill towers above all others: listening. We're granted two ears and one mouth for a reason—to emphasize the importance of listening twice as much as speaking. This skill isn't merely about hearing; it's the art of absorbing, understanding, and acting upon different perspectives. 34 April, 2024 www.thecioworld.com

38. Leadership is not about titles, positions, or owcharts. It is about one life inuencing another. J O H N C . M A X W E L L www.thecioworld.com

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