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Lesson 7

Lesson 7. E-INNOVATION. What is a Small Business Entrepreneur?. Entrepreneur n. a right brained business man or woman of positive disposition who attempts to make profit from opportunities by risk, initiative and guidance from 2-small-business.com. SESSION OBJECTIVES.

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Lesson 7

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  1. Lesson 7 E-INNOVATION

  2. What is a Small Business Entrepreneur? • Entrepreneur n. a right brained business man or woman of positive disposition who attempts to make profit from opportunities by risk, initiative and guidance from 2-small-business.com

  3. SESSION OBJECTIVES • INNOVATION PRIORITIES • STRATEGIC FOCUS • NPD MANAGEMENT • MANAGING COMPLEX INNOVATION • BUYER ADOPTION BEHAVIOUR

  4. FIGURE 7:1 AN INNOVATION E-COMMERCE OPTIONS MATRIX

  5. FIGURE 7:2 EXAMPLES OF E-COMMERCE INNOVATION OPTIONS

  6. FIGURE 7:3 AN E-COMMERCE PRODUCT/MARKET INNOVATION MATRIX

  7. MAJOR AREA OF INNOVATION IS INTERNET DELIVERY OTHER THAN BY PC • CONVERGENT TECHNOLOGIES IN I.T. AND TELECOMS • NEXT GENERATION MOBILE TELEPHONES • MANUFACTURERS (NOKIA) AND TELECOMS PROVIDERS (BT CELLNET) RACING TO SUCCEED

  8. FIGURE 7:5 ALTERNATIVE E-COMMERCE STRATEGIC POSITIONING OPTIONS

  9. KEY SUCCESS FACTORS: • PRODUCT SUPERIORITY • ECONOMIC VALUE • TECHNOLOGICAL CAPABILITY • FAMILIARITY TO FIRMS • MARKET OPPORTUNITY • COMPETITIVE SITUATION • WELL DEFINED OPPORTUNITY • WELL DEFINED PROJECT

  10. FIGURE 7:6 LINEAR INNOVATION MANAGEMENT MODELS

  11. COMPLEX INNOVATION • PROBLEM OF LINKING TOGETHER DATABASES AND ACHIEVING REAL TIME DATA INTERCHANGE • DIVERSITY OF TECHNOLOGY INVOLVED • BOWONDER AND MIYAKE JAPANESE MODEL OF: • CLEAR PURPOSE OF TECHNOLOGIES • INTERFIRM COLLABORATION • MULTIPLE TECHNOLOGIES TO AVOID SINGLE TECHNOLOGY RELIANCE • CONCURRENT ENGINEERING • ORGANISATION LEARNING • CONTINUOS TECHNOLOGICAL INNOVATION

  12. ADOPTION • ROGERS MODEL OF DIFFERENT BEHAVIOURS: • INNOVATORS • EARLY ADOPTERS • EARLY MAJORITY • LATE MAJORITY • LAGGARDS • MOORE PROPOSES A “CHASM” BETWEEN GROUPS FOR HIGH-TEC PRODUCTS • NEED DIFFERENT STRATEGIES TO GENERATE SALES IN DIFFERENT GROUPS

  13. FIGURE 7:7 A HIGH-TECH CUSTOMER ADOPTION MODEL

  14. FIRST BUYERS ARE USUALLY “TECHIES” WHO WANT LATEST TECHNOLOGY • NEXT GROUP WILLING TO TAKE REAL RISK IF MAJOR NEW BENEFIT AVAILABLE (E.G. LOTUS NOTES) • EARLY MAJORITY WANT PROVEN BENEFITS (E.G. ORACLE DATABASES) • LATE MAJORITY WORRY ABOUT PROVEN BENEFITS AND PRICE • LAGGARDS USUALLY MOTIVATED BY PRICE

  15. Reasons to join 2-small business .com • To get FREE marketing content • To become a small business entrepreneur • To get these benefits • To get discounts on our services • To get FREE software

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