3 Ways To Leverage Your ECommerce Sales Through Social Media Platforms

1. 3 Ways To Leverage Your ECommerce Sales Through Social Media Platforms It’s time for businesses to unlock the power of Social Media Its high time to understand that Social Networking provides unprecedented power to reach more people with the same content than ever. The world is now in LIKE, FOLLOW, TWEET, SHARE, COMMENT With increasing number of active users on the most popular social media platforms, these platforms have become the key part and influencing modern lifestyle. They have grown from places to connect with friends to marketplaces where companies connect with their customers and get revenue. Social media is a place where you find most of your clients, thus it becomes important for the marketers to keep track of social media and define a perfect marketing strategy, Understanding the importance of social media marketing these social media platforms have come up with tools and services to help the retailers improve their eCommerce sales. Let’s check out how you can monetize social media platforms and generate more sales.

2. Facebook Dynamic Ads For remarketing Dynamic ads are the personalized digital ads on Facebook. It is all about capturing user’s previous actions on various websites or facebook and retargeting them with the same. This increases the Click through Rate and thus overall sales result of your ad will be increased. The dynamic ads on Facebook get 20% increase in conversion compared to other Facebook ads. The ways in which Facebook Dynamic Ads come as advantages are- Remarketing with the product that your customer might have just viewed or abandoned in their cart. Cross-sell based on their post purchases Searching for more leads using Lookalike Audiences. There are Facebook’s dynamic templates which help you to reduce the time to configure your ads. With this option, you can create a single ad for your product and apply it to all. Facebook dynamic ads are complicated at once but once you set it, it will give you some of the amazing results and lower the cost and your working time. These ads come out to be important as they show the products only to the potential buyers and reduced the workload of creating multiple ads. With the ad, advertisers can now target customers across every device.

3. Sell More With Instagram Stories With the introduction of Instagram stories posts multiple pictures and videos in a slideshow format that will disappear in just 24 hours. This feature of Instagram gave brands the way to improve engagement, increase brand awareness and overwhelm followers without posting lot of content. Use Instagram stories to keep people informed about the current sale and events. Make the few seconds of message memorable.

4. Run giveaways to drive social referral traffic Social media giveaway help you interact well with your customers and get more fans, build a strong community and get more leads. There are a lot of options and strategy that you can use such as Run a photo contest- this helps you collect user-generated content that can be utilized in future for marketing Run a #hashtag contest- This makes your #hashtag the most trending one and manages your engagement more accurately. Run a well-designed incentive campaign, be flexible, test and measure the results over and over again to get the best results and analyze the best approach. With increasing number of social media users, it will be advisable for the companies to build up their online store and market well on these social media sites.