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Facing the future: Charting mobile & tablet’s near future

Facing the future: Charting mobile & tablet’s near future. Methodology. Consumer Facing Survey . +. Expert Panel. UK 4 x in-home interviews 1 x discussion group. Oliver Newton Head of Emerging Platforms at Starcom MediaVest. Dave Coplin Director of Search at Microsoft UK.

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Facing the future: Charting mobile & tablet’s near future

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  1. Facing the future: Charting mobile & tablet’s near future

  2. Methodology Consumer Facing Survey + Expert Panel UK 4 x in-home interviews 1 x discussion group Oliver Newton Head of Emerging Platforms at StarcomMediaVest Dave Coplin Director of Search at Microsoft UK Kieran Alger Web editor www.t3.com Adrian Gans Head of strategy at Razorfish NikRoope Creative Director at Poke Matt Taylor Head of Futures at O2 Stefan Bardega Managing Partner at Mediacom Source: IAB Facing the Future Study 2012

  3. UK consumers could follow the South Korean trend to expect more from mobile technology “It’s not useful to think about single platform experiences anymore - they're not little bubbles. We're given more and more tools all the time through applications and devices, and people adopt and use them holistically. - NikRoope Base: UK 1513, USA 900, SK 806 Source: IAB Facing the Future Study 2012 http://www.iabuk.net/research/library/the-iab-future-facing-mobile-study

  4. 3 future concepts stand out for both UK consumers & experts Assuming all of the following scenarios were possible, we'd like you to rank them from which you find most appealing to which you find least appealing. Base: UK 1513 Source: IAB Facing the Future Study 2012

  5. To find out more please contact alex@iabuk.net iabuk.net/contact

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