Why invest in Branding

1. Why invest in Branding? Ever wondered how companies that are operating in the hospitality business earn loyal customers? This connection companies have with their loyal customers are largely attributed to branding. Like every established Hotel might have a line of branded towels ready for their guests - established bars and restaurants also have their own line of promotional bar products. Branding is not only good for attracting a loyal following from customers, but it is also good to promote goodwill within the team. As important as it is to retain customers, it would also be as important for your brand to retain your employees. Therefore, brands have to be well equipped with resources and use it as leverage to promote their brand as well. Today, we will help compile some of the best promotional bar products that your brand should invest in - and possibly everything you might need to promote your bar. Top Promotional Bar Products for Branding 1. Mixologist Set Of course you’d definitely need a mixer set to prepare your drinks! This is almost an essential package for brands that are looking into promoting their brand onto a promotional product. These sets would usually come with a shaker to mix the drinks and a jigger to measure the ingredients. While these would look great on your bar, it would also make great promotional gifts for customers. We encourage brands to take an engaging approach and allow their customers to concoct their own mix of drinks. It could very well encourage them to purchase your product. 2. LED Bottle Stickers These Bottle LED Light Stickers will definitely make your bottles stand out. Especially since bars have been traditionally dim, these stickers will let your bottles light up and contrast in the room. If you’re promoting your own line of Vodka or Gin mix - we recommend going an extra mile and adding these features onto your bottle packaging. We guarantee you, it will make plenty of heads turn. 3. Drinking Glasses

2. Well, you won’t be expecting everyone to be comfortable with drinking straight from the bottle. Another promotional bar product you should leverage on for branding are drinking glasses! It should already be obvious by now that most of these promotional bar items are also appropriate as Gifts-with-Purchase and On-pack promotions. These don’t have to stay in the bar. Let your customers win a chance to bring back home a glass! 4. Custom Coasters with Bottle Opener This has to be one of the most bespoke products on our list! These Custom Coasters will be very useful for customers and bars to rest their drinks. It also could be made really comedic with having faces printed on the coasters. Otherwise, you could definitely use them for branding. On one side of each coaster there is a bottle insert that also serves as a bottle opener. Multi-functional and cost effective. 5. Custom Drinking Games A great promotional product should ideally be engaging and interactive! Which is why - we recommend going creative and building a promotional drinking game. These modernised beer pong makes an interesting way for customers to participate in a game with friends and family. If we’re using this for branding, this could potentially allow the brand to gain more exposure. If your brand is looking to develop this as a gift-with-purchase, we’d recommend making it more portable. Possibly, a foldable table pong. Now that we’ve compiled some of our best promotional drinking products, we hope you’ve gained more appreciation of the impact marketing displays have on the retail business. Want to learn more about marketing, product displays and design? Read the ODM Group’s blog here and contact their salespersons if you’re interested in developing your own marketing campaign.