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Inseparable Keys: A New Product Opportunity

Inseparable Keys: A New Product Opportunity. High-Tech Product Innovation (45-827) James Duan , Eric Lin, Ray Loo , Minh Vuong April 1, 2008. Two Typical Situations. Meet Gavin Lewis Holds an executive-level position Owns a house and a Lexus Has a ThinkPad and a BlackBerry

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Inseparable Keys: A New Product Opportunity

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  1. Inseparable Keys: A New Product Opportunity High-Tech Product Innovation (45-827) James Duan, Eric Lin, Ray Loo, Minh Vuong April 1, 2008

  2. Two Typical Situations • Meet Gavin Lewis • Holds an executive-level position • Owns a house and a Lexus • Has a ThinkPad and a BlackBerry • Likes to dabble in technology • Enjoys Starbucks coffee everyday • Say hello to Helen Laaser • Works as a part-time real estate agent while balancing single-parent responsibilities • Drives children to school and baseball practice • Watches Oprah and HGTV • Uses her Mac and iPhone to stay in touch with friends and coworkers Target Young Tech-Savvy Professionals

  3. Emerging Trends • Intelligent keys securing luxury cars • Biometric security becoming more accessible • Smart appliances gaining in popularity • Home automation improving convenience and reliability Creating Smart Homes for Tech-Savvy Customers

  4. An Exciting New Market Opportunity • Market inseparable keys for the home • Greater personal security • Increased convenience • Integrated house control • Newest electronic toy Innovate the Next Generation of Home Security and Convenience

  5. Complements Our Existing Products • Inseparable keys provides • Safer houses by reducing likelihood of losing keys • Peace of mind knowing your keys are never lost • Increased security with additional layers of protection as needed Inseparable keys help Honeywell “create safer, more comfortable, more secure, and more productive environments”

  6. Annual Sales Projected to Exceed $100MM • Install in new houses and old homes • Mostly uses current technology • Establish dominant design to preserve competitive position • Enter a new market with no competitors • Protect market with patents on new designs and exclusive partnerships • Leverage Honeywell name brand • Use current housing market instability period wisely Greater than 12% Profit Margins Expected in Selling the Next Generation of Home Security

  7. Unlocking a New Market • Consider redundancy in case of power outage • Develop keys, locks, and devices to integrate into current homes, not just new ones • Design inseparable keys that are small and simple • Leverage new and existing partnerships to eventually enter new markets • Indoor/outdoor lighting • Appliances Honeywell can provide a trusted, integrated, end-to-end security solution

  8. More Keys to Consider • What feature / security / convenience tradeoffs would our customers want? • Are others working on the same or a similar system? What is their progress? • Can we leverage new partnerships to make smart homes even more convenient? Moving Forward

  9. Our Vision Gavin & Helen’s new home equipped with Honeywell Inseparable Keys Questions?

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