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ROTARY INTERNATIONAL ZONE 8b

ROTARY INTERNATIONAL ZONE 8b. “NZ MEMBERSHIP MATTERS”. N.Z. Membership Matters as defined by the RI Membership Zone Committee during their “Link~Up” Seminars with the Six Rotary Districts in August–September 2005 Special thanks to

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ROTARY INTERNATIONAL ZONE 8b

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  1. ROTARY INTERNATIONAL ZONE 8b “NZ MEMBERSHIP MATTERS”

  2. N.Z. Membership Matters as defined by the RI Membership Zone Committee during their “Link~Up” Seminars with the Six Rotary Districts in August–September 2005 Special thanks to PDG Jim Rayner & PDG Ken Hayman for material handed on to us. **** RRIMC Trish O’Reilly RIMZC Lyn Holmes RIMZC Ross Murray RIMZC Andrew Meek

  3. Membership Organizing New Clubs Retention Recruitment

  4. Membership Development • Retention • A Marketing Approach

  5. Aims & Objectives To Reach an Understanding of:- • How to develop our Rotary Clubs into the best of Service Organizations • How Rotary provides opportunities and makes Rotarians better people! • Why every qualified person deserves the opportunity to share in the magic of Rotary • How to find these people and invite them to join and share Rotary with us! • How to market the story of Rotary! • How we keep them excited about Rotary so they won’t LEAVE

  6. Membership Development

  7. Rotary’s MembershipGoal • Each Club to have net increase of at least ONE member • Each Club to take attrition into account

  8. What should we expect from our Rotary Membership?

  9. Value for Time & Money

  10. We should expect from Rotary • Fun • Friendship • Social Interaction • Entertainment • Education • Opportunities

  11. Our Rotary Club should be: • A place where we feel better about ourselves • Warm, caring, supportive, considerate, interested and interesting members • A place where we feel we belong • A place where we say “Wow! I’m pleased I came!”

  12. People really want to join good clubs! ~ People don’t leave good Rotary Clubs!

  13. We need to practice and be proactive about what we do in Rotary and what we get from our Rotary membership

  14. It must be a quality production – if we want to be cheap, look cheap! If we want to be professional, we must look professional!

  15. PLAN TO SUCCEED ~ SET A TIMETABLE

  16. AVOID THE “ANY PERSON WILL DO” SYNDROME

  17. IDENTIFY INFORM INDUCT

  18. Why is educating potential members important at this stage? • What information does your club provide to potential members? • How does your club communicate this information to potential members? • What club and/or district events does your club use as educational opportunities for new members?

  19. Retention What to do to keep members!

  20. And, when we examine reasonswhy people leave, NOT ALL ARE BEYOND OUR CONTROL

  21. Make them feel WANTED! • Each new member should have a mentor • Clubs should have a method of mixing members at meal tables • Involve them (Don’t waste their time) • Ask their opinion • Make them feel SPECIAL, NEEDED & APPRECIATED • Personally invite them to Rotary functions • Involve their family

  22. “The Club Minders” • Watch over new members • Identify members at risk • Watch over deceased members families • Promote Fireside Meetings • Encourage & inform President • The friendliest friends in the club

  23. How do we define a “Good Rotary club”? • Well run, Professional, exciting, enthusiastic! • Venue & Meal meet the members standards! • Interesting & balanced programme • A good mix of people • Everyone knows what’s going on • Opportunities to develop leadership skills

  24. How to change the Culture of a Club! • Must be majority decision! • Club visit to a club which is known to be delivering the goods! • Do a club evaluation/assessment • A team of enthusiastic members to plan a strategy and sell the concept to the rest • How to approach the older member opposition to change syndrome. Have patience & tolerance

  25. Key Points! • New Members are important for the health of the club • Members leave because Rotary does not live up to their expectations • Target prospective members to match your club culture • Make new members feel wanted • Be prepared to change the club culture • Proud Rotarians attract new members • Members join for WIIFM • Market (Don’t sell) Rotary

  26. Attributes of Top Rotary Clubs 1 Attitude 2 Preparation 3 Contact 4 Care

  27. A Marketing Approach

  28. SELLING IS FLOGGING OFF WHAT YOU’VE GOT! ~ MARKETING IS HAVING WHAT THEY WANT!

  29. SWOT ANALYSIS Strengths Weaknesses Opportunities Threats

  30. STRENGTHS • We have a great product • Rotary is a quality organisation • A range of programmes to be proud of • A 100 year history • Possibilities limited only by the breadth of our vision

  31. WEAKNESSES Rotary membership in NZ is static The average age of Rotarians is increasing 90% of Rotarians have not proposed a new member 11% of women members in NZ Complacency & apathy are an issue Some members are slow to accept change

  32. Some more buts…………….. • 90% of Rotarians have not proposed a new member • Membership Growth in clubs is generally the result of one or two members! • 11% of members in NZ are women • Older members are slow to acceptchange • Complacency & Apathy are issues

  33. OPPORTUNITIES The way forward – a clue “The best clubs have new members”

  34. New Members Bring • VISION • VITALITY • ENTHUSIASM • CONTINUITY • ENERGY

  35. Why Join Rotary? We know that close to 90% of Rotarians join Rotary for: WIIFM “What’s In It For Me”

  36. Does YOUR Club provide-Opportunities • Networking • Social Interaction • Personal Development • Excitement • Lend a Hand

  37. Why NOT join ? Threats • Too busy • It costs too much • Boring • Poorly run meetings • Other Service clubs • Sports/social clubs

  38. Where do we find new members? Opportunities

  39. WORKSHOP • Club Assessment • Who is the ideal member of our club? • Why would the ideal person join our club? • How do they find out about our club?

  40. OBSERVATIONS • Explode the myth – that women have to be inducted as a group • Its been proven that enthusiastic leadership can change a club eg Wanaka, Wellington –all driven by a small group of enthusiasts • Social programme is the GLUE that binds a club together

  41. Have variety and surprises – not the same old stodge • Round dinner tables proved better than rectangle- some clubs remove top table • Review Sergeants session – watch for sexist remarks - beware of “in house jokes” – new members may feel excluded - define time limit – maybe a “Happy Dollar” session is better

  42. Ensureto have 2 Rotarian Hosts at the Door to “Meet & Greet” plus your Treasurer • Each new member to have a “Mentor” for their first year • Special Orientation/Family of Rotary nights eg Family within a family • Change words – “Fireside” “Fellowship” • if your club is bored with these words • Some clubs do not like singing • Have Vocational Service nights

  43. RIP Carl-Wilhelm’s Goals • Quality members – Rotary needs leaders and leadership • Build pride in our Clubs • Make our Clubs more dynamic • More Female Rotarians-4% in the world • Invite younger Professionals eg Rotaractors aged 30+

  44. RIP Carl-Wilhelm’s Goals • 25% clubs have less than 20 members • Remember we are all Volunteers • Raise our horizons • What is our product • What do we enjoy • Inspire new members not enforce • Inspire, inform, induct, and do not ignore

  45. WORKSHOPClub AssessmentIn our club, what are the things we want to: • KEEP --------------------------------------------- • STOP --------------------------------------------- • START -------------------------------

  46. For further information please email:-RRIMC Trish O’Reilly - TRISHOR@xtra.co.nzRIMZC Lyn Holmes – landrholmes@xtra.co.nzRIMZC Andrew Meek – meeks@xtra.co.nzRIMZC Ross Murray –highgrove2@xtra.co.nz

  47. Think Big and your Deeds will Grow Think Small and you’ll fall behind Think that you Can and you Will It’s all a State of Mind

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