The 10 Inspirational Leaders in the EV Market to Watch, 2024

1. VOL- 11 | ISSUE -04 | 2024 Excellence in The Spotlight The 10 Inspirational Leaders in the EV Market From Concept to Reality to Watch, The Evolu?on of Electric Vehicles 2024 The Road to Zero Emissions How EVs are Key to Figh?ng Climate Change?

2. “Electric vehicles are the future of transportation. They combine efciency with environmental consciousness, paving the way for a sustainable planet.”

4. Editor’s Editor’s Desk Desk

5. A Glimpse into EV Leadership he rise of electric vehicles is leading the world toward a clean and greener future. It is not only changing mobility but also influencing T the consumption of energy, urban planning, and the environmental psyche. At the center of this revolution lie leaders whose innovative approaches and bold strategies are helping accelerate progress and create tangible impact. This edition brings together the trailblazers shaping the path forward in the electric vehicle market. They each contribute to innovative approaches that push boundaries, and spearhead solutions to address all present needs and future challenges. Their efforts are setting benchmarks, inspiring confidence in renewable energy adoption, and redefining what is possible in transportation. They lead into the conversation on sustainability with thoughts and achievements, proving that purposeful action can have meaningful outcomes. Their influence goes beyond their organizations to those who need collaboration with creative thinking to overcome barriers to progress. In the stories they provide, we aim to celebrate the efforts they have been making and inspire others to join the trend toward cleaner, greener solutions. This issue, The 10 Inspirational Leaders in the EV Market to Watch, 2024, is a testament to their remarkable vision and dedication. Have a great read ahead! Michael Wayne

6. C O N T Profiles 08 Martin Salamon Leveraging Innovations and Strategies in Electromobility 16 Mohammad Jaber Pioneering EV Truck Solutions in the UAE

7. E N T S Articles 12 From Concept to Reality The Evolution of Electric Vehicles 20 The Road to Zero Emissions How EVs are Key to Fighting Climate Change?

8. CREDITS Merry D'Souza Editor-in-Chief James Taylor Deputy Editor Jamie Carlson Executive Editor Michael Wayne Assistant Editor David King Visualizer Art & Design Director Reva Adams The Silicon Leaders Excellence in The Spotlight Associate Designer Dave Stonis Senior Sales Manager James Saw Marketing Manager John Matthew Patrick Beretta Technical Head Sandy Madison SME-SMO Executive Business Development Manager Barry Nelson Edwin White Sales Executive Business Development Executives Steve, Simon Digital Marketing Manager Dominique T. Research Analyst Frank Adams Circulation Manager Robert Brown Database Management Stella Andrew Technology Consultant David Stokes contact@thesiliconleaders.com November, 2024 Follow us on https://www.facebook.com/TheSiliconLeaders/ We are also available on : Copyright © 2024 The Silicon Leaders, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from The Silicon Leaders. Reprint rights remain solely with The Silicon Leaders.

9. The 10 Inspirational Leaders in the EV Market to Watch, 2024 Company Name Featured Person Brief Deborah Hume is an energetic and collaborative leader seeking a Waka Kotahi NZ Deborah Hume challenging role to leverage his background in business Transport Agency National Manager turnaround, transport, and professional services consulting. nzta.govt.nz Multimodal & Innovation Fidan Hallaqi is passionate about pioneering change in the Fidan Hallaqi Electric Mobility LLC world of electric vehicles (EVs), mobility solutions, and etaxi-ks.com Founder and CEO sustainable urban development. Fredrik Allard is a dynamic, results-driven professional with over Fredrik Allard Scania Group several years of experience within the Automotive industry in Senior Vice President scania.com sales & marketing and supply chain. Head of E-mobility Guido Cangiano's leadership reflects a deep understanding of the Guido Cangiano Consorzio Unico Campania technical and operational aspects of modern mobility, positioning Technical unicocampania.it him as a driving force behind the evolution of Campania's Coordinator transportation infrastructure. John Kwon John Kwon is committed to implementing supply chain Contemporary Amperex General Counsel, solutions to the manufacture and deployment of lithium Iron Technology Co., Limited Global Legal & Phosphate (LFP) and MNC cells for world markets. catl.com/en/ Strategy Martin Salamon's expertise in fostering partnerships and Martin Salamon ejoin navigating the complex dynamics of the EV ecosystem Business Development ejoin.eu underscores his strategic approach to sales and business Manager development. Mohammad Jaber has ability to navigate complex market Mohammad Jaber DSV - Global Transport landscapes and implement forward-thinking strategies, COO (DSV Abu Dhabi) and Logistics positioning him as a trailblazer in the industry, making MD (Air&Sea) dsv.com/en-in/ significant contributions to DSV’s success and growth. AlSharif Group Holding Mohammed Almusawa Mohammed Almusawa is passionate about driving strategic (ASG) Head of business growth and expanding startups and SMEs into new and alsharifgroup.com ASX E-Mobility emerging markets. Coventry City Sunil Budhdeo Sunil’s commitment to creating future-ready transport systems Council Transport innovation positions Coventry as a model for urban mobility transformation coventry.gov.uk Manager in the UK and beyond. Yvonne is renowned for her ability to streamline operations, FlyNow Aviation GmbH Yvonne Winter foster innovation, and implement sustainable practices that align flynow-aviation.com COO with the evolving demands of the sector.

10. Martin Salamon Leveraging Innova?ons and Strategies in Electromobility he electric vehicle (EV) industry collaborations. The company’s focus on Building a Public Charging Network is now driven by an increasing expanding its public charging network for EVs: Martin’s primary focus is on demand for sustainable and developing advanced products establishing a robust public charging T transportation solutions. As technologi- highlights its role in shaping the future network for electric vehicles. This cal advancements accelerate, the of electromobility. Through a combina- involves not only identifying optimal development of robust charging tion of strategic initiatives and a locations for charging stations but also infrastructure has become crucial in commitment to sustainability, ejoin ensuring that these stations meet the supporting the widespread adoption of continues to make significant strides in highest standards of efficiency and electric vehicles. This sector is character- the electric vehicle industry. reliability. The goal is to create a ized by its focus on enhancing energy seamless experience for EV drivers, efficiency, reducing environmental Journey into Electromobility and making charging convenient, accessible, impact and integrating innovative ejoin and fast. solutions to meet the growing needs of EV users. With a strong emphasis on the Martin was not fascinated with cars. It’s Marketing Strategy: Martin leads expansion of public charging networks like all people – he tried an electric car. marketing efforts to promote solutions and the continuous improvement of He feels that the car is just a tool for developed by ejoin. This includes brand charging technologies, the industry is him to move. After the ride, when positioning, customer outreach and poised to play a significant role in the Martin started to study more about communication strategies that global transition to cleaner energy electromobility, it started to make a lot emphasize the unique value of its high- sources. of sense to him, and it was only in its performance charging systems. It early days in Slovakia. emphasizes both the environmental Martin Salamon, an influential figure in benefits of EV adoption and the this transformative field, serves as the When he studied the use of alternative cutting-edge technology behind ejoin’s Business Development Manager at energy sources at the Technical charging solutions. ejoin with a notable commitment to University in Košice, he recognized advancing electromobility. His role about ten years ago that "we are wrong." Partnership Development: Martin is involves strategic planning and execution Martin discovered ejoin by accident. He also responsible for building in building a comprehensive EV organized the Ecomobility Day in relationships with foreign partners. This charging network, enhancing market Košice before COVID-19 started, and includes identifying potential reach and fostering valuable partner- he also invited the CEO of Ejoin. And collaborators who share ejoin’s vision of ships. Martin’s approach is marked by a that's where it all started. revolutionizing the EV landscape and deep understanding of the sector’s helping expand its international challenges and opportunities, reflecting Strategic Approach to EV footprint. his dedication to driving progress in Infrastructure and Market Expansion electric vehicle infrastructure and Sales of High-Performance Charging Systems: On the sales side, Martin marketing. As a Business Development Manager, focuses on promoting and selling ejoin’s Martin focused on the fundamentals of high-performance charging systems. At the forefront of this movement is Ecomobility and prioritized his goals. ejoin, a company dedicated to revolu- His role at ejoin revolves around These systems are designed for optimal tionizing the EV industry. ejoin is growing its electric vehicle (EV) efficiency, with power outputs reaching recognized for its innovative solutions, infrastructure and expanding its market up to 400kW (“All-in-One Dispenser” including high-performance charging reach. It encompasses: solution), and its flagship 720kW fully systems and cutting-edge technology liquid-cooled power unit was developed www.thesiliconleaders.com 8

11. Martin Salamon Business Development Manager ejoin | November 2024 | 9

12. in collaboration with Huawei. This Ultimately, the cooperation of both cutting-edge technology allows for faster teams, whether network or development, charging times and improved energy is very important. “A friendly environment management, setting us apart in the mainly helps to foster innovation and competitive EV charging market. collaboration within the team,” he quoted. Leveraging Customer Feedback and Portable Solutions and High-Power Team Synergy Innovations I'm not into e-mobility for Martin believes, ejoin has a big ejoin has a wide portfolio for each daughter.““ advantage of being the second largest charging case. However, there are two the money, Charge Point Operator (CPO) in EV products that highlight ejoin’s key but for my industry in Slovakia. The company has innovations—–Portable AC Charger great experience from its charging (PORTY) and Liquid cooled Terminal network and also a lot of feedback from solution. its customers. PORTY is a portable AC charger with Martin shares, “What we develop and replaceable connectors with OCPP, 4G, manufacture in our company, we use in our and GPS. This is very popular for fleets. network.” “We listen to customers’ feedback Employees can charge their company and make changes in our chargers,” he added. EVs at home. Employers can also see www.thesiliconleaders.com 10

13. how much electricity their employees Competing and Overcoming Enthusiasm for Emerging EV charge and can refund the costs. In Challenges Technologies addition, they don't have to install wallboxes and uninstall them them when Addressing the challenges, Martin Martin is always excited about upcoming the employee leaves the company. ejoin believes misinformation is the biggest technologies or advancements in the EV supplies that solution to many CPOs. challenge has to fight in Slovakia. “People market. Currently, he is looking for two don't trust experts; they trust to strangers in things—Batteries and Electric Additionally, ejoin has developed Liquid comments,” he stated. motorcycles. The EV market is -cooled Terminal solution collaborating witnessing progressive development in with Huawei which generates up to Chinese companies are another EV batteries categorized in solid state 720kW power, enabling ultra-fast challenge for him, not only in EVs but and Lithium iron phosphate (LFP). charging. This solution has a power unit also in charging stations, as they provide Martin shares, LFPs are indestructible, that is fully liquid-cooled. It has lower cheaper EV solutions than ejoin. they don't burn, and their capacity and operating costs, longer lifespan and has However, ejoin has better services and charging speed gets better every year. higher efficiency in comparison with can to test chargers on real EVs and in other air-cooled power units. It can be real conditions, while Chinese Martin is thrilled by the advancements supported by batteries and has made it companies usually test chargers on happening in Electric motorcycles. He possible to charge up to 12 EVs. emulators. believes this will be very painful for bikers who love the noise and stink from exhaust. However, he suggests bikers A Vision for a Sustainable Electric Encouraging Collaboration While Future Guarding Against Risks understand the benefits of EVs, such as drivability and cost-effectiveness. He is a Martin tends to listen to everyone. Martin fosters a collaborative big fan of two brands in this industry - Whether his colleagues, management or environment in the workplace. He Flux Motorcycles and Stark Future. subordinates, especially he listens to his always welcomes all new ideas and has customers. To describe his leadership the ability to bring change to the EV Martin also has an interest in Personal approach, he said, “We define our goals and industry. He emphasizes, “We must be very Drones and Self-driving cars. He look for the best path together.” careful because we are sometimes tempted by believes Tesla is doing an excellent job fraudsters.” by producing self-driving cars. He also Electric trucks will soon be popular, like mentioned that the concept of Robotaxi electric cars. Chinese battery company is “If there is customer demand for innovation, we will change the Automobile Industry, already working on batteries for planes. can quickly launch new partnerships and and he is thankful to Elon Musk for Batteries will be soon in each vehicle. projects,” he added. that. Martin shares, “Today I have electric: car, motorcycle and kick scooter.” “My vision for Daily Dive into E-Mobility Trends Driving Change with a Purpose EV is clear – everything will be electric,” he and Innovations added. He emphasizes on No hydrogen, Martin’s advice to aspiring personalities no e-fuel method. Anyone who The EV sector is developing very fast. in the EV market is, “The most important understands this knows that these things To keep aligned with the emerging thing is the client. You have to be aware of why are nonsense in transport and what it all trends and developments happening in you are doing it.” costs. the industry, Martin reads everyday news about e-mobility, batteries and renewable “I'm not into e-mobility for the money but for ejoin’s energy mix from Renewable energy sources from relevant sources. my daughter,” he added. Martin knows Energy Sources is improving every year, He double checks each that his efforts to accelerate the so EVs are becoming better for the transition to electromobility can mitigate planet every year. That’s why Martin sees “groundbreaking” information and the consequences of climate change. EVs as sustainable and less of a burden shares it on his LinkedIn profile. “I’m on the planet. focusing on what I’m doing today,” he quoted. “Don't do it for the money; do it for the ones T SL you love,” he quoted. Get in touch: LinkedIn. | November 2024 | 11

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15. From Concept to Reality The Evolution of Electric Vehicles lectric vehicles were science prototypes with basic batteries, and fiction that existed in the minds they easily envisioned what was E of inventors and futurists; they needed to progress further. Despite all are now realities shaping modes of of this, the promise of EVs was still commuting and contributing to a fettered by advances in battery cleaner environment. For decades, EVs technology and the sheer dominance of have evolved from mere ideas into internal combustion engines for much actual options in place of traditional of the early 20th century. Later, a vehicles impacting sectors and people. newfound awareness and innovative From a technological aspect, electric technology sparked renewed interest in vehicle progress is much more than a electric vehicles. change in the direction of transport. Technological Advances Setting Let’s find out how EVs are redefining Change into Motion the playing field of transportation and what that promises for the future! Battery technology is central to the development of electric vehicles. Early A Brief History of Electric Vehicles EVs struggled with short ranges and extended charging times. However, Electric vehicles date back to the 19th constant improvements in energy century when pioneers sought storage paved the way for practical and alternatives to horse-drawn carriages. efficient solutions in this field. The developers powered the initial Lithium-ion batteries, one would say, have changed the face of things: higher | November 2024 | 13

16. energy densities and life spans. The Future of Mobility charging infrastructure, which was one of the major barriers, is expanding With those technology and policy hugely; electric vehicles are more trends, the road for EVs has not yet accessible today than they ever were. ended. Emerging technologies include solid-state batteries that will increase Sustainability and Environmental efficiency to unparalleled levels and Impact integration with renewable energy sources, potentially shifting how power EVs contribute to a lower carbon is generated for vehicles. Continued footprint by reducing the usage of policies in clean energy and sustainable fossil fuels. Aside from the cars, their living will result in a bigger demand manufacture is upgraded to save waste for electric vehicles. A world and conserve resources. Governments dominated by electric mobility may and the commercial sector are soon come into view. sponsoring efforts to make transportation more sustainable. This In conclusion, electric mobility is a promotes the wider use of EVs. chance to reinvent transport in whatever capacity—consumer, Overcoming Challenges innovator, policymaker—the future is theirs to create, and look forward to exploring, embracing sustainable Despite all this, full-fledged EV solutions, and being part of the adoption is still confronted by major movement toward a cleaner, more challenges. Cost is a major concern for efficient tomorrow. potential customers, as is the unavailability of charging facilities in rural or underdeveloped areas. Such problems must be overcome by continued innovation and inter-industry collaboration. Awareness campaigns and educational efforts are equally important to eliminate myths and build consumer confidence. Innovation Plays an Important Role Today, design and engineering innovations have made EVs attractive and practical. Manufacturers offer compact city cars, luxurious sedans, and powerful trucks to meet various requirements. Adding value to the EV experience through leading-edge technologies, like regenerative braking, autonomous driving capabilities, and enhanced connectivity, thus makes it competitive with conventional vehicles. www.thesiliconleaders.com 14

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22. How EVs are Key to Fighting Climate Change? he impact of transportation on For cities and countries looking to global carbon emissions combat climate change, EVs represent T cannot be overstated. It a practical, scalable solution. With the remains one of the largest contributors rise of clean energy grids and to environmental degradation, with technological innovations in battery gasoline and diesel vehicles releasing storage, the widespread adoption of harmful pollutants into the atmosphere. electric vehicles could make a Electric vehicles (EVs) offer a substantial difference in reducing promising solution to this pressing carbon emissions across the globe. issue. As the world confronts the urgent need to address climate change, The Role of Renewable Energy in EVs are becoming a cornerstone of EVs strategies aimed at reducing carbon emissions from transportation. One of the key factors in reducing Transitioning to electric vehicles is not emissions through EV adoption lies in just a technological advancement but a how electricity is generated. EVs are critical step toward a cleaner, more most effective when paired with sustainable future. renewable energy sources. Solar, wind, and hydropower can produce the A Cleaner Future Starts with EVs electricity needed to charge EV batteries without introducing harmful Electric vehicles are at the center of pollutants into the atmosphere. efforts to lower transportation-related Countries that are integrating emissions. Powered by electricity, renewable energy into their grid which can be sourced from renewable systems are making significant energy like wind and solar, EVs progress in cutting emissions, and as produce little to no emissions during EV adoption increases, the demand for operation. In contrast to conventional cleaner energy will rise as well. vehicles that rely on fossil fuels, electric vehicles run on batteries that For consumers, the combination of can be recharged from the grid or EVs and renewable energy creates an renewable energy sources. This shift to opportunity for a truly sustainable electric mobility is essential for lifestyle. By charging an electric reducing the carbon footprint of the vehicle with the electricity generated from solar panels or wind turbines, transportation sector, which is one of individuals can significantly reduce the largest contributors to global greenhouse gas emissions. www.thesiliconleaders.com 20

23. The Road to Zero Emissions | November 2024 | 21

24. their carbon footprint. This synergy These technological innovations not a standalone solution. between clean energy and electric extend beyond vehicles themselves. Governments, industries, and transportation provides a clear path The growing popularity of EVs is individuals must all work together to toward a zero-emissions future. driving infrastructure development, create the conditions necessary for the including the expansion of charging widespread adoption of EVs. Policy Reducing Dependency on Fossil networks. This, in turn, makes it easier incentives, investment in clean energy Fuels for individuals to switch from infrastructure, and consumer education traditional vehicles to electric are essential to accelerating the alternatives. As infrastructure grows, transition to electric vehicles. A major challenge in the fight against climate change is the world's reliance so will the adoption rate of electric on fossil fuels for transportation. vehicles, accelerating the global shift As the world strives for zero Gasoline and diesel-powered vehicles toward a zero-emission future. emissions, the role of electric vehicles are major contributors to air pollution, cannot be underestimated. They are an and reducing dependency on these Electric Vehicles in the Fight Against essential tool in the battle against energy sources is crucial for long-term Pollution climate change and pollution, offering environmental sustainability. Electric a cleaner, more sustainable alternative vehicles, which can be powered by Air pollution is a major concern in to traditional transportation. By renewable energy, provide an many urban areas, with vehicle accelerating the adoption of electric alternative that is not only cleaner but emissions contributing significantly to vehicles and supporting the also less dependent on fossil fuels. poor air quality. Electric vehicles have development of renewable energy, With global oil reserves depleting and the potential to alleviate this problem society can make significant strides the environmental toll of fossil fuel by producing no tailpipe emissions. toward a cleaner, greener planet. extraction becoming more apparent, This reduction in local pollution is the shift to EVs also helps reduce the important in cities with high levels of Conclusion reliance on finite resources. In addition smog and other pollutants that affect to cutting emissions, the move to public health. Studies have shown that Electric vehicles are more than just a electric vehicles helps lessen widespread adoption of EVs could trend – they are an essential component geopolitical tensions around fossil fuel reduce airborne particulate matter, of the global effort to combat climate reserves, potentially fostering greater leading to healthier cities and change. By reducing emissions, energy independence for countries improved quality of life. decreasing reliance on fossil fuels, and across the globe. driving innovation, EVs are playing a In addition to the direct reduction in pivotal role in creating a more Driving Technological Advancements emissions, EVs also reduce noise sustainable future. As we look ahead, it is clear that the road to zero emissions pollution. Electric vehicles are much is through the widespread adoption of The growth of the electric vehicle quieter than their gasoline-powered electric vehicles. It’s time to act, and market is also spurring technological counterparts, making them particularly every step counts in building a cleaner, advancements in various sectors. suitable for urban environments where healthier planet for generations to Battery technology, in particular, has noise is a significant issue. This not come. seen tremendous improvements in only contributes to a better quality of recent years. As battery efficiency life but also reduces stress and health increases, EVs become more problems associated with constant affordable and offer longer ranges, noise exposure. making them even more appealing to The Road to Zero Emissions: A consumers. Additionally, the Global Effort development of ultra-fast charging stations ensures that the convenience of using electric vehicles continues to The path to achieving zero emissions is improve, making them viable for long- complex and requires a coordinated distance travel. global effort. Electric vehicles are a key piece of this puzzle, but they are www.thesiliconleaders.com 22

25. “The transition to electric vehicles is not just a technological shift; it’s a cultural and societal one.”

26. “Adopting electric vehicles isn’t just about the environment—it’s about fostering innovation and creating new economic opportunities.”

28. T SL The Silicon Leaders Excellence in The Spotlight