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SAGE Housing Certification

SAGE Housing Certification. Marianne Rogerson, PhD Mount Royal University Calgary, Alberta. SAGE Housing Certification. Specialist in accessible and generational housing National Certification Program. Rationale, Barriers Benefits. SAGE H ousing Certification.

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SAGE Housing Certification

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  1. SAGEHousingCertification Marianne Rogerson, PhD Mount Royal University Calgary, Alberta Certification

  2. SAGE Housing Certification • Specialist in accessible and generational housing National Certification Program Certification

  3. Rationale, Barriers Benefits Certification

  4. SAGEHousingCertification ** Set of standardized training modules written initially for renovators and builders. Additional modules developed for designers, architects, sales/marketing professionals, health care providers, health care administrators, social workers, etc. Certification

  5. Rationale • Aging population • Demographic reality – New Old • Increase 75+ • Sandwich generation • Value independence • Embrace specialization and customer service Certification

  6. Rationale • Health care challenges • Practitioner shortages • Fewer long-term-care facilities • Increase in home delivered services • Service demands Certification

  7. Impact of Boomers • Boomers reshaping social conventions: • Marriage, family, parenting, workforce, healthcare • Personal freedoms • Shift from obligation to gratification in decision making • Individualistic and less traditional • Embrace technology • Retirement is not an event but a metamorphosis • Have vast social networks – but are also solitary • New old Certification

  8. Rationale • Accessibility, universal housing design, flexible housing • Legislation • Terminology in place – with increased visitability Certification

  9. Rationale • CAPS program • National program • Standardization • Certified instructors • Assistance with marketing • Website recognition of grads Certification

  10. Perceived Barriers to Certification • Perception of limited value (builders/renovators and consumers) • Expensive • Unnecessary – small customer base • Know building code already • Clients don’t care Certification

  11. Benefits of Certification • Creditability • Differentiation • Standardization of training – common language • Enhanced customer service • Self-regulation • Limit government involvement • Unique Canadian culture Certification

  12. Who would benefit from this certificate? • Professionals • Builders • Renovators • Designers • Architects • Real estate agents • Sales and marketing professionals • Product designers • Professionals • Home care providers • Entrepreneurs • Social workers • Occupational therapists • Recreation therapists • Kinesiologists Certification

  13. Societal Shift Certification

  14. Societal Shift Pilar Single Handle Pull-down Kitchen Faucet with Touch 20 Technology - DELTA Certification

  15. Moving Forward • Conceptualize the certificate • Start with renovator/builders as first target market. Add additional modules for other professionals • Three primary areas • Accessibility • Design • Marketing and sales Certification

  16. Accessibility • Three areas of focus • Personal expression • Social space • Relationship of functionality to personal expression and social space • Health promotion Certification

  17. Design • Basic principles • Expanded knowledge and understanding of client needs and expectations • Concept of home – personal expression and social space • Generational living • Building health promotion into the home Certification

  18. Marketing and Sales • Marketing your expertise • How do you get potential clients interested in your company? • Differentiation • Expertise • Inclusive language Certification

  19. Next Step • National committee • Barriers, benefits and curriculum • Challenge barriers • Clearly defined benefits • Curriculum development • Online vs classroom delivery • Parallel consumer education • CARP • Local organizations • Local businesses Certification

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