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Imagineering constellations

Imagineering constellations. Executive master in imagineering Friday, February 9, 2007 - Lommel. Imagineering constellations. Imagineering: business innovation by creating meaningful experiences for employees and customers based on empathy Imagineering constellations:

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Imagineering constellations

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  1. Imagineering constellations Executive master in imagineering Friday, February 9, 2007 - Lommel

  2. Imagineering constellations • Imagineering: business innovation by creating meaningful experiences for employees and customers based on empathy • Imagineering constellations: • Problem-owner: intuitive simulation of imagineering concept • Audience: enhanced awareness of empathic understanding

  3. Systems constellations technique • Clears overview of complex interrelationships and stimulate changes (Gminder, 2005; Lehmann, 2006) • Produces visual information, complementary to verbal information (Franke, 1996) • Improves clients’ self-image and psychic state (Höppner, 2001) • Experiences of stand-ins are very significantly determined by their positions and not by their individual life stories (Schlötter, 2005).

  4. Enriching (imagineering) research ... • By systematic identification of ill-structured problems (Ackoff 1978, Chapman 1989, Butler 1995, Gibson 1998) • On effects of solution decisions (Yadav & Karonkanda 1985, Davis & Moe 1997, Durgee et al. 1999, Desai 2002) • Using the mind of the manager (Mintzberg et al. 1998, Zaltman 2003, Blichfeldt 2005, Nijssen & Agustin 2005) • In an antropomorphic projection (Aaker, 1997; Tan Tsu Wee, 2004; Freling & Lukas, 2005 ) • As a soft systems metaphor (Checkland & Scholes 1992/2005, Hackley 1999, Zikmund 2003, Zaltman 2003)

  5. Soft Systems Methodology

  6. Imagineering constellations: application of systems constellation to imagineering issues Embodied way to identify imagineering chances and problems • Origin: psychodrama; Moreno 1920s-; Dichter 1940s-: father of qualitative market research • Five main phases: dialogue, projective identification, systems feedback, simulation, and creative translation(Franke 1995, 2003; Höppner, 2001; Wesseler et al., 2003; Gminder, 2005, 2006)

  7. 1.Dialogue:Verbalizing problem, imagineering concept, and core constructs

  8. 2a. Construct projection: Anthorpomorphizing / projective identification of core constructs

  9. 2b. Current systems projection: Positioning current stand-in constructs in the room

  10. 3. Emotional systems feedback: Construct stand-in questions: 1. How do you feel? 2. How about your tele experiences? 3. Which movements would you like to make?

  11. 4. Simulation and vision phase:Adding imagineering concept and optimizing constellation energy

  12. 5.Creative translation: Verbalizing insights and emotions on constellation effects of the imagineering concept

  13. Five kinds of intervention opportunities • Acknowledging by naming • Adding missing constructs • Autopoiesis: self-movement • Creating order • Polarising

  14. Rules problem owner • Construct choice: combination of rationality and emotionality • Stand-in choice: intuitively on resonance, carefully asking if people are open to stand for the constructs • Positioning stand-ins: intuitively, carefully and in silence; taking stand-ins by the shoulders, making first step and slowly following the felt movement • Think laterally

  15. Rules audience • Concentrate on experiences: physical sensations, feelings, relationships experiences, and intentions • Respectfully describe your experiences when asked by the facilitator at the end of the constellation and your interpretation of the constellation ‘answer’ to the problem owner’s question.

  16. Rules stand-ins • Forget which construct you stand-for • Concentrate on experiences: physical sensations, feelings, relationships experiences, and intentions • Describe your experiences when asked by the facilitator.

  17. Summary: What, How, Why, When, and Who for problem owner • What: Soft systems metaphor within the phenomenological paradigm • How: Expressing imagineering concept ‘problem’ and construct choice, construct and systems projection, feedback, and imagineering simulation • Why: Awareness of unconscious imagineering knowledge • When: Intuitive check on imagineering concept decisions • Who: Imagineers with open mind and high EQ.

  18. Additional theoretical validity • Action research approach (Lewin) • Brain theory (Damasio) • Brainstorming: creative – critical differentiation (Osborn) • Construct theory (Kelly) • Embodied metaphor perspective (Lakoff & Johnson) • Emotional intelligence (Goleman) • Field theory (Mc Taggart, Laszlo) • Lateral thinking (De Bono) • Phenomenology (Merleau-Ponty) • Sensemaking (Weick)

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