LIVE NATION & NBC 5 CHICAGO/ nbcchicago 2009+ MARKETING PARTNERSHIP

1. LIVE NATION & NBC 5 CHICAGO/ nbcchicago.com 2009+ MARKETING PARTNERSHIP

2. THANK YOU! Thank you for your consideration of NBC 5 CHICAGO / nbcchicago for the2009+ marketing partnership with you and LIVE NATION! Our mission is to provide you with powerful marketing concepts that will generate widespread thrills, shrills and SALES in the Chicagoland market for your events! We look forward to an exciting partnership with you in 2009+!

3. PRIMARY GOALS • Define/Brand LIVE NATION positioning as the marquis promoter for both high profile/top tier and unique events • Create widespread exposure and awareness for LIVE NATION events in the Chicagoland market • Provide exposure for events at all venues throughout the year: ALPINE VALLEY, CHARTER ONE PAVILION, HOUSE OF BLUES; FIRST MIDWEST BANK AMPHITHEATRE (CONGRESS THEATER) • Generate excitement and create high intensity “buzz” surrounding the planned entertainment shows for LIVE NATION • Drive mass traffic attendance and a high level of interest/ticket salesthroughout the year - - Wide ranging scope: “Super”-shows and niche attractions • Sustain LIVE NATION event marketing efforts amidst aggressive competitive entertainment alternatives • Utilize both traditional and non-traditional multi-media marketing platforms to keenly target varying consumers’ lifestyles

4. CHICAGOLAND MARKETRESEARCH

5. NBC 5 IS THE MARKET LEADER IN REACHING YOUR TARGET AUDIENCE Index – Attended any concert the last 12 months HOW TO READ:WMAQ’s viewers are 8% more likely to have attended any concert the last 12 months, while WFLD’s viewers are 2% less likely. Source: Scarborough 2008, Release 1 Sign on/Sign off

6. NBC 5 IS THE MARKET LEADER IN REACHING YOUR TARGET AUDIENCE Target – Attended any concert the last 12 months HOW TO READ:14.7% of people in Chicago who have attended any concert the last 12 months, have visited NBCCHICAGO.COM the last 30 days. Source: Scarborough 2008, Release 1

7. NBC 5 CHICAGO MARKET EXCLUSIVE TELEVISION PARTNERSHIPS/CASE STUDIES • THE SHEDD AQUARIUM: “NAME THE BABY BELUGA”! • JACQUELINE KENNEDY: THE WHITE HOUSE YEARS (MARSHALL FIELD’S GIVES/FOUNDATION) • THE “TODAY SHOW” CONCERT SERIES / CHICAGO: SWEET HOME CHICAGO • THE FIELD MUSEUM: KING TUT’S RETURN TO CHICAGO • MUSEUM of SCIENCE & INDUSTRY: TITANIC • LINCOLN PARK ZOO • CHICAGO OFFICE OF TOURISM/CULTURAL AFFAIRS • MAYOR’S OFFICE OF SPECIAL EVENTS • CHICAGO AUTO SHOW • CHICAGO MARATHON

8. NBC 5 PLATFORMS TOTAL WEEKLY REACH Colleges and Universities WMAQ ON AIR 7,886,570 Weekly Impressions Supermarkets NBC5.com Gas Pumps Mobile Sports Arenas

9. LIVE NATION & NBC 5 CHICAGO 2009+ MARKETING PARTNERSHIP MARKETING PARTNERSHIP COMPONENTS • TELEVISION • INTERNET • ON-SITE EXPOSURE • NEW MEDIA • LIVE NATION VALUE COMPONENTS LIVE NATION TEXT ALERTS

10. LIVE NATION & NBC 5 CHICAGO 2009+ MARKETING PARTNERSHIP MARKETING PARTNERSHIP KEY COMPONENTS TELEVISION EXPOSURE TIMING: JANUARY – DECEMBER 2009 • Broadcast campaign to air on: NBC 5 and NBC UNIVERSAL SPORTS NETWORK • Broadcast campaign consideration for TELEMUNDO CHICAGO (Niche/Family events) • NBC 5 would produce an annual series of (:15) television promotional commercials, including varying taglines to rotate and promote various events/concerts throughout the year

11. LIVE NATION & NBC 5 CHICAGO 2009+ MARKETING PARTNERSHIP DEVELOP EXCLUSIVE LIVE NATION MONIKER: "IT'SA-LIVE!.COM" "IT'S A-LIVE!NATION.COM" “LIVE NATION” TICKET SALES PROMOTIONAL COMMERCIAL (:15) THE LIVE NATION CONCERT SERIES PRESENTS FLOGGING MOLLY, FRIDAY MARCH 23RD AT THE METRO. PURCHASE TICKETS TO ONE OF THE HOTTEST CELTIC PUNK BANDS AT AN EXCLUSIVE “IT’SA-LIVENATION!DOTCOM!” FLOGGING MOLLY PRESENTED BY NBC 5 AND LIVE NATION “LIVE NATION” CONSUMER SWEEPSTAKES PROMOTIONAL COMMERCIAL (:15) THE LIVE NATION CONCERT SERIES PRESENTS FLOGGING MOLLY, FRIDAY MARCH 23RD AT THE METRO. LOG ON TO NBC CHICAGO AND SEARCH CONTESTS FOR YOUR CHANCE TO WIN TICKETS TO ONE OF THE HOTTEST CELTIC PUNK BANDS AT “IT’SLIVE!DOTCOM! FLOGGING MOLLY PRESENTED BY NBC 5 AND LIVE NATION

12. LIVE NATION & NBC 5 CHICAGO 2009+ MARKETING PARTNERSHIP MARKETING PARTNERSHIP KEY COMPONENTS TELEVISION IN-PROGRAM/PRODUCT PLACEMENT EXPOSURE TIMING: ANNUAL • “LIVE NATION” (3-5:00) segment during the local “LXTV- FIRST LOOK” program, featuring Live Nation venues and upcoming concerts • LIVE NATION executive guest appearance on NBC 5 NEWS

13. LIVE NATION & NBC 5 CHICAGO 2009+ MARKETING PARTNERSHIP MARKETING PARTNERSHIP KEY COMPONENTS INTERNET EXPOSURE TIMING: ANNUAL • NBCCHICAGO.com would design and produce all NTERNET creative elements • NBCCHICAGO.com would create (1) exclusive microsite devoted to LIVE NATION throughout the year • NBC “AROUND TOWN” Entertainment sponsorship exposure (“AROUND TOWN WITH LIVE NATION!” exclusive channel: UG content of fans at shows, etc.) • NBCCHICAGO.com would rotate the following website ad units on the NEWS, AROUND TOWN, WEATHER and SPORTS Channels: 300x250 Display ad; 728x90 Ad banner • NBCCHICAGO.com would air LIVE NATION (:15) commercials throughout all high profile web channels • E-newsletters exposure including ENTERTAINMENT, SPORTS, and WEIRD NEWS

14. LIVE NATION & NBC 5 CHICAGO 2009+ MARKETING PARTNERSHIP MARKETING PARTNERSHIP KEY COMPONENTS ON-SITE EXPOSURE TIMING: ANNUAL • LIVE NATION special signage would be displayed at NBC STREETSIDE STUDIO on the Magnificent Mile • LIVE NATION special messaging on the NBC 5 STREETSIDE STUDIO ticker on Michigan Avenue • Provide NBC 5 talent at special events/concerts

15. LIVE NATION & NBC 5 CHICAGO 2009+ MARKETING PARTNERSHIP MARKETING PARTNERSHIP KEY COMPONENTS NEW MEDIA EXPOSURE TIMING: ANNUAL • LIVE NATION exclusive podcasts comprised of special interviews with LIVE NATION artists and representatives • NBC 5 CONSUMER SWEEPSTAKES campaign would consist of interactive promotions: • “TEXT THE NATION!” • LIVE NATION text alerts for upcoming concerts LIVE NATION TEXT ALERTS

16. LIVE NATION & NBC 5 CHICAGO 2009+ MARKETING PARTNERSHIP MOBILE PROMOTIONAL CONCEPT: • Consumers would be directed to the NBCCHICAGO.com LIVE NATION microsite, for the “TEXT THE NATION CHALLENGE”: “Answer a question regarding the LIVE NATION upcoming artist/band”; Consumers would then dial NBCNOW (622669) along with the answer; winner would receive two tickets to the artist/band’s concert! Q: “How long did it take Nickelback to make their album Silver Side Up?” A: 5 Weeks

17. LIVE NATION & NBC 5 CHICAGO 2009+ MARKETING PARTNERSHIP MARKETING PARTNERSHIP KEY COMPONENTS LIVE NATION COMPONENTS: TIMING: ANNUAL • NBC 5 exposure on all LIVE NATION promotional concert materials, i.e., Print, Kiosk, Posters, Street/Pole Banners, Programs, Mobile, Ticket stubs, Entry wristbands, etc. • NBC 5 Talent/Programming/News/Promotional exposure on television screens set-up in waiting lines, reception areas, etc. • NBC 5 Talent/Personalities event act introduction • NBC Programming promotional announcements to air throughout arena video screens (THE TONIGHT SHOW, CONAN, CARSON DALY, PRIME, THE TODAY SHOW) • NBC 5 CHICAGO WEATHER/TRAFFIC alerts to air throughout arena video screens (BRANT MILLER: UC) • Exclusive television partner link to NBCCHICAGO.com via LIVE NATION web channel

18. LIVE NATION & NBC 5 CHICAGO 2009+ MARKETING PARTNERSHIP MARKETING PARTNERSHIP KEY COMPONENTS LIVE NATION COMPONENTS: TIMING: ANNUAL • Exclusive television partner link to NBCCHICAGO.com via LIVE NATION web channel • Exclusive NBC Back Stage Passes to concerts and events • Designated complimentary and discounted concert passes for NBC/UNIVERSAL/GE corporate employees • Exclusive private skybox suites at all LIVE NATION concerts • Opportunity to incorporate non-competitive, compatible sponsor partners within promotional elements