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“Defining Movement ‘Success’”

“Defining Movement ‘Success’”. William Gamson. Movement “Success” (350). What is the measure of success?. Success: Definition (350). Success maybe thought of as “outcomes.” Two options: 1) Acceptance: Fate of the SM organization 2) “New Advantages” for group’s beneficiaries.

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“Defining Movement ‘Success’”

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  1. “Defining Movement ‘Success’” William Gamson

  2. Movement “Success” (350) • What is the measure of success?

  3. Success: Definition (350) • Success maybe thought of as “outcomes.” Two options: • 1) Acceptance: Fate of the SM organization • 2) “New Advantages” for group’s beneficiaries

  4. Success: Definition (350) • Key Question: Determining Success • Did a SM’s antagonists accept it as a valid spokesman for the constituency? Did the group gain the advantages it sought?

  5. Success: Definition (350) • Four Possible Outcomes: ACCEPTANCE

  6. Movement Failure • The Challenge from a SM is over when: (351) • Group ceases to exist • Mobilization has stopped • a. More than five years • Major antagonist accepts the group • a. Union is recognized

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