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[Insert company or your business name]

[Insert company or your business name]. Express business plan Level 1 (new freelancers). Product or service. “So, what do you do?”. “I am (or we are) a [insert broad descriptor, eg ‘structural engineering consultant’].

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[Insert company or your business name]

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  1. [Insert company or your business name] Express business plan Level 1 (new freelancers)

  2. Product or service “So, what do you do?” “I am (or we are) a [insert broad descriptor, eg ‘structural engineering consultant’]. I (or we) work with [insert the type of client you work with, or want to work with, eg ‘FTSE100 engineering firms’] to [insert how you solve the client’s problem, eg to ‘build suspension bridges in politically unstable areas’]

  3. Personal goals

  4. Business goalsDo any of these conflict with the stakeholder goals?

  5. Competitor analysisAim to find 3-5 other people or companies operating in your market, eg by talking to agencies or going through job boards

  6. How do you stand out?Your combined strengths make up your Unique Selling Point (USP)

  7. Your desired brand

  8. Chosen business modelPlease see http://nationalfreelancersday.org.uk/cms/documents/Freeing_up_potential.pdf

  9. Pricing £25 £250 (worth £1000) £500

  10. Marketing plan

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