Presentation Transcript

1. LivePerson & TXU EnergyLiveEngageSales, Service and even more Sales Overview & Insight TXU ENERGY I CONFIDENTIAL AND PROPRIETARY : NOT FOR EXTERNAL DISTRIBUTION
2. Who’s moving ? South Texas 400k+ since January 2014 North Texas 500k + since January 2014 CONFIDENTIAL & PROPRIETARY: NOT FOR EXTERNAL DISTRIBUTION
3. What is LP Engage– LP Engage is…..a dynamic online tool that promotes targeted Web campaigns to potential and existing customers and enhances their online shopping experience. LP Engage – What does it do ? Geo Targeting - Intent Targeting - Incentive Targeting - Group Targeting Over 300+ personalized targeted campaigns and offers have been launched in 2014 January 2010 – LivePerson Engage goes live to Market April 2012 – TXU signs agreement with LivePerson to begin using LP Engage Resulted in more than 5,000+ gains in the Acquisition Web Channel alone this year to date June 2012 – TXU goes live with its first targeted messaging in the Residential Sales Web engine
4. LP Engage – Campaign Types Peeling Corner Banner Overlay SlideOut Toaster
5. LP Engage – First campaign – Web to Call center 13033 Fall Manor Dallas, TX 75243 CONFIDENTIAL & PROPRIETARY: NOT FOR EXTERNAL DISTRIBUTION
6. LP Engage – Active Campaigns Web-Call Center Integration: Residential View Plans Over 10K Call Center Offers and 5.5K Sales YTD Over 10,000 Calls year to date with a 50% conversion rate
7. LP Engage – A/B Testing LP Engage – Active Campaigns Limited Time Offer Banner Test 4 5 1 9 8 7 6 5 4 3 0 8 9 0 7 6 5 4 3 2 1 2 Compare alternate offers against any measure (Conversion, AutoPay/Paperless Signup, Navigation, etc.) Connect online campaign to offline data using Tealeaf and SAP Business Intelligence reporting
8. LP Engage – Active Campaigns LP Engage – Active Campaigns Value Added Products Toaster: Home Warranty 26K Impressions YTD, 30% MOM increases in Web VAPS sign ups
9. LP Engage - How it works LP Engage - How it works LP Engage – Active Campaigns Refer a Friend - LP Toaster Over 1.5K Impressions, 2.7% Click-through Rate
10. LP Engage – Service - MyEnergyDashboard Reminder (Res) kellysmith *********
11. LP Engage – MyEnergy Dashboard Reminder (Res) See how and when your home uses electricity. Click to view your TXU Energy MyEnergy DashboardSM.
12. LP Engage - MyEnergy Dashboard promotion CONFIDENTIAL & PROPRIETARY: NOT FOR EXTERNAL DISTRIBUTION
13. LP Engage – Additional Toasters Express Pay MyAccount Promotion Impressions - 6k Click through – 8% Get the flexibility to view and pay your bill from any place at any time. Click to sign up for your TXU Energy MyAccount today. MyAccount - AutoPay / Paperless / AMB Promotion Impressions – 10k Click through – 6% Forget about late fees and due dates. Click to sign in to your TXU Energy MyAccount and turn on AutoPay today. MyEnergy Dashboard Reminder (Business) Impressions - 6k Click through – 3% See how and when your business uses electricity. Click to scroll down to your TXU Energy MyEnergy DashboardSM.
14. LP Engage – Open Forum TXU Energy and LP Engage – We are just getting started HTML custom code Extreme personalization Animation Specific phone numbers Links VAPs Mobile Banners and Toasters Increased messages for Business with complete enrollment Storm or weather related outage messages AMB estimated amount messages Happy Birthday & Holiday messages Past Due Reminder at Logout Interest Viewed pages External referral Search keywords Profile Assigned segments New/ Returning visitor Geo-location Custom variables set Current Activities Time on page Time on site Navigation flow In page Line of business Social Social referral Engagements Chat invitation Chatted Questions?