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TV Viewing Trends September 2012 Overview

A overview of TV viewing trends in September 2012, highlighting the average daily viewing time, popular shows, and top advertisers.

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TV Viewing Trends September 2012 Overview

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  1. September 2012 TV Viewing Trends September 2012 Overview

  2. Total Viewing September Irish adults aged 15+ watched TV for an average of 3 hours and 26 minutes each day in September. 4 minutes longer per day than they viewed in August. 91% (3 hrs 8 mins) of this viewing was to live TV 9% ( 18 mins per day) was time shifted Children watched TV for 2 hours and 15 minutes each day. 12 minutes of this was time shift while 2 hours 3 minutes was live TV Source: TAM Ireland Ltd./Nielsen Total avg mins consolidated national Sept 2012

  3. Average Minutes Viewed Daily Average Daily Minutes viewed – Sept 2012 Housekeepers and over 55s were the heaviest viewers both spending more than 4 hours viewing daily. Source: TAM Ireland Ltd./Nielsen Total avg mins consolidated national Sept 2012

  4. Weekly reach of TAM Ireland subscribing channels TAM Ireland subscribing Channels reached 88% of adults each week and 92% of housekeepers with kids Source: TAM Ireland Ltd./Nielsen avg weekly reach, consolidated, national, Sept 2012

  5. Total Commercial Impacts – Sept 2012 Source: TAM Ireland Ltd./Nielsen commercial impacts. consolidated national Sept 2012

  6. Average No. of commercials seen per day Sept 2012 Source: TAM Ireland Ltd./Nielsen impacts consolidated national Sept 2012

  7. Top 5 advertisers in September Total 30 sec impacts Source: TAM Ireland Ltd/Nielsen. Sept 2012Impacts Individuals. Consolidated. National

  8. Top Shows on TAM Ireland Subscribing Channels – September 2012 All Irish Individuals – consolidated. Source: TAM Ireland Ltd/Nielsen. Top programmes by channel. Consolidated. National. Individuals. All Day.

  9. September 2012 – The month in Review With the start of Autumn came the return of the big hitting shows such as the Late Late Show on RTE and the Xfactor on TV3. Downton Abbey once again pulled the crowd on UTV and Sky 1’s long await Irish comedy Moone Boy was a big hit with the viewers topping the Sky 1 poll every week in September. Channel 4’s fantastic coverage of the Paralympics drew to a close early in September and for the remainder of the month Sport was dominated by the All Ireland finals and the Premiership getting well and truly underway. Charlie Sheen’s come back in Anger Management on Comedy Central proved to be popular. The kids still go for the old reliables: Peppa Pig on Nick Jrn and Spongebob Square Pants on Nickelodeon fairing well this month. UKTV launched Dave and Gold on the TAM Ireland service just a few months back and are enjoying good ratings with the old favourites – Yes Prime Minister and Gavin and Stacy. Source: TAM Ireland Ltd./Nielsen TVRs consolidated national Sept 2012

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