Oracle WebCenter Portal: The Gateway to Self-Service Applications

2. Oracle WebCenter Portal: The Gateway to Self-Service Applications Tanya WilliamsOracle FM Product Manager (J/APAC)

3. Program Agenda • Introduction to Oracle WebCenter • Market Trends & Self Service • WebCenter Oracle Portal • Customer Examples • Q&A

4. Safe Harbor Statements • The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract.It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

5. A Strategic Solution @ Oracle Oracle WebCenter • Enterprise-class & proven technology • Over 19,000 Oracle WebCenter customers • Strategic to several key Oracle initiatives • Fusion Middleware • Fusion Applications • Software and Engineered Systems • Oracle Cloud • Customer Experience • Innovative engagement platform • Powers both the business apps & customer experience • Continued investment & growth • Significant investment in WebCenter organization, R&D, M&A, product releases, and roadmap

6. Oracle Fusion Middleware Business Innovation Platform • Complete and Integrated • Best-in-class • Open Standards • On-premise and Cloud • Foundation for Oracle Fusion Applications & Oracle Cloud Web Social Mobile User Engagement Business Process Management Content Management Business Intelligence Service Integration Data Integration Identity Management Development Tools Cloud Application Foundation Enterprise Management

7. Oracle WebCenter Multi-channel User Engagement Platform • Engage your customers with multi-channel online experiences • Provide a single point of access with self-service portals and application dashboards • Enhance productivity and intra-organizational communication with social collaboration • Ensure timely, relevant and accurate information with enterprise content management Web Social Mobile User Engagement Business Process Management Content Management Business Intelligence Service Integration Data Integration Identity Management Development Tools Cloud Application Foundation Enterprise Management

8. Market Trends & Self Service

9. Key Trends Impacting Your World SaaS Cloud Social Multi-Channel Mobile Self-Service Personalization Consumerization

10. Today’s Business Users expecting Anytime Access / Control to information Empowered to make changes Tools for improving decision making Call Center Costs Security Higher Risk User Satisfaction

11. Are You Delivering the Best Online Experience? Employees Customers Partners • Customer Support • Citizen Portal • Affordable Healthcare Act • Student Portals • My Utilities • Commercial Banking • My Account • Supplier Portal • Partner Portal • Co-Selling Portal • Claim Management • Invoice Management • HR Self Service • Internal Service Request • IT Support

12. Customer Challenge Of customers prefer to use online support if it were reliable and provided accurate and complete information 75%

13. Everyone Benefits from Self-Service • Business Users Benefit • Anytime access • Immediate assistance • Faster processing time • IT Teams Benefit • Reduce number of applications to support • Centralize administration • Improve security/access control • Overall Business Benefits • Substantially lower costs • Reduce errors • Improve business user satisfaction

14. Empowering Customers, Partners & Employeesis Essential to Driving Business Value

15. Self-Service Solutions • Easily compose & assemble business solutions with reusable components • Respond to business needs immediately • Surface enterprise applications to create custom mash-ups • Security and Centralized User Management • Access information from mobile devices & tablets Key Attributes/Needs • Content Management • Multi-lingual Support • Regular Maintenance • Rapid Development • Future Proof

16. Oracle WebCenter Portal

17. Oracle WebCenter Portal Application Dashboards & Self-Service Portals

18. A Typical Portal Corporate Identity | Template – Navigation – Skin Content Integration / Publishing Useful Links RSS Business Intelligence Content Int. / Publ. PortletsThird Party News Content Integration / Publishing Taskflow

19. Intuitive User Experiences User Experience>Design Portal >Content >Search >Multi-Lingual >Compose >Personalization>Security > App Integration>BI>Development>Multi-channel • Dynamic personalization in the context of business applications: • Enables users to produce creative insights • Empowers users to make timely decisions • Enhances users ability to complete their work accurately and efficiently • Encourages teamwork through collaboration and communication Navigation Navigation Social Search Documents Social Transactions Transactions Search Documents Business Intelligence Business Intelligence Information

20. Define Portal Page Chrome – Page Template User Experience>Design Portal >Content >Search >Multi-Lingual >Compose >Personalization> Security > App Integration>BI>Development > Multi-channel • Define custom page templates • Edit or Manage at Run time • Add components using Resource Catalog

21. Define Menus User Experience>Design Portal >Content >Search >Multi-Lingual >Compose >Personalization> Security > App Integration>BI>Development > Multi-channel • Define Navigation Menus • Structure of menus • Breadcrumb • Menu • Tree

22. Define Look and Feel - Skins • User Experience>Design Portal >Content >Search > Multi-Lingual >Compose >Personalization> Security > App Integration>BI>Development> Multi-channel Look & Feel : Skin

23. Publish Articles or Content User Experience>esign Portal >Content >Search >Multi-Lingual >Compose >Personalization> Security > App Integration>BI>Development > Multi-channel • Edit Content at run time or publish content via contributor file • Content Services • Security, Workflow, Versioning, Lifecycle • Personalization, Search • Define MetadataUsing rich set of element definitions • Plain text, Image, WYSIWYG and Static List • Enforce Security • Inline Contribution Mode

24. Search for artifacts User Experience>Design Portal >Content >Search >Multi-Lingual >Compose >Personalization> Security > App Integration>BI>Development > Multi-channel • Secure Enterprise Search Integration • Multi lingual crawl • Customize Search taskflow

25. Support Multiple Languages User Experience>Design Portal >Content >Search >Multi-Lingual >Compose >Personalization> Security App Integration>BI>Development > Multi-channel

26. Business Users Edit Pages at Runtime User Experience>Design Portal>Content >Search >Multi-Lingual >Compose >Personalization> Security >App Integration>BI>Development > Multi-channel Resource Catalog • Role-based view of pre-packaged & integrated enterprise resources • Add applications, content, rich media, worklists, business intelligence • Add content from the Resource Catalog • Wire components together

27. Personalization Engine Define Scenario using Scenario Editor Access Sources viz. Content, People , Activity Graph Custom Providers and property sets Personalizing User Experience User Experience>Design Portal >Content >Search >Multi-Lingual >Compose >Personalization> Security > App Integration>BI>Development > Multi-channel

28. Security User Experience>Design Portal > Content >Search >Multi-Lingual >Compose >Personalization> Security > App Integration>BI>Development > Multi-channel

29. Enterprise Application Integration UserExperience>Design Portal >Content >Search >Multi-Lingual >Compose >Personalization> Security > App Integration>BI>Development > Multi-channel Proven Integrations with Core Business Applications • Portlet Development Kit (PDK) • JSR 168/WSRP 1.0 • Web Services • Web Engine • WebCenter services • Pagelet Wizard Portlets • WSRP Portlets • Form Design Aid (FDA) Based Portlets • Web Services

30. Business Process Integration UserExperience>Design Portal >Content >Search >Multi-Lingual >Compose >Personalization> Security > App Integration>BI>Development > Multi-channel • Key Capabilities • Seamless view of processes across many applications • BPMWorklist integrates workflow tasks directly within the portal • Extend process and communication to partners with B2B sites • Benefits • Unified context between process tasks, content and social interaction improves process execution • Singe access point for multiple workflow tasks improves productivity

31. Prebuilt Integration w/ OBIEE Business Intelligence

32. Easily compose business solutions Respond to business needs immediately Surface enterprise applications to create custom mash-ups Target mobile devices and tablets Broad choice of development tools Leverage business user assembled scenarios Build reusable components Robust management and rapid upgrade cycles EFFICIENCY Improved Productivity IT MANAGEABILITY WebCenter Development UserExperience>Design Portal->Content >Search >Multi-Lingual >Compose >Personalization> Security App Integration>BI>Development > Multi-channel BUSINESS USER IT DEVELOPER

33. Multi-Channel – Multi-Device UserExperience>Design Portal->Content >Search >Multi-Lingual >Compose >Personalization> Security > App Integration>BI>Development > Multi-channel TABLETS Intranets • .com sites SOCIAL MEDIA DESKTOPS& LAPTOPS EMAIL extranets SMART PHONES & SMART Devices

34. Modernizing the Self-Service Experience • Why WebCenter Portal? • Why it matters • What’s the value? • Secure Personalization: leverages identity management tools. • Efficient Experiences: comprehensive toolset and platform to rapidly develop modern looking composite web experiences. • Business Ready: in-context WYSIWYG content contribution for LOB. • Informed Users: deliver key data in-context. • Intelligent Operations: streamline human process interactions. • Lower costs by reducing call center and walk-in volume as well as handling escalations and process exceptions. • Employee Retention, Organization Reach, and Sales Growth. • Cost effective means of rapidly adapting to new business requirements. • Operational Costs: high-cost / low-value interactions • User / Customer Satisfaction • Cost / Complexity of exposing legacy / backoffice systems • Industry / Government Compliance e.g. Utilities, eHealth, etc.

35. Customer Examples

36. Self-Service Portals Provide a single point of access with self-service portals • Modernize and Simplify the User Experience • Aggregate Useful Information for Efficiency • Extend to Customers and Partners

37. Los Angeles Department of Water & PowerCustomer Self-Service Solution • Largest public utility company in USA with over 1.6 million customers • Customer self-service (MyAccount) • Service Request Automation (start, stop, transfer, other) increase online vs IVR and walk-up transactions • Increased productivity via customer self-service, mobile support, outage reporting • WebCenter in Action • www.ladwp.com

38. Self-Service Partner Portals Increase partner satisfaction with self-service, interactive modern user experience • Streamline B2B business processes • Unified content-centric collaborative environment • Share best practices amongst partner, employee and customer community • Improve product ideation through partner feedback on products & services

39. Land O’Lakes Optimizes Supply ChainProcess with Self-Service Partner Portal • WebCenter in Action • Achieved ROI of 25-30% • Reduced average inventory levels, generating an estimated $2.5 million in annual savings • Optimized network transportation logistics, cutting costs by 4% • Improved on-time deliveries

40. Alcatel-LucentCollaborative Global Support Portal • WebCenter in Action • Enables service providers, enterprises and governments worldwide, to deliver voice, data and video communication services to end-users • 76,000 employees and operations in over 130 countries • Global Support Portal with complete personalization and integration with UCM, SES, Oracle EBS Product Catalog and Configurator • Accelerated development leveraging existing assets • Provide users with collaboration tools like Wikis, Blogs and Forums • Portal localized in 6 languages • Single Portal platform to service Customer, Partners and Employees resulting in lower TCO

41. Questions? Oracle WebCenter blog:http://blogs.oracle.com/webcenter Oracle WebCenter Homepage:http://www.oracle.com/webcenter Oracle WebCenter Newsletter:http://oracle.com/newsletters Twitter: http://twitter.com/oraclewebcenter Facebook: http://facebook.com/webcenter LinkedIn: http://linkd.in/lVaEOQ

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