1 / 18

UX and Content Strategy for the ISD website

UX and Content Strategy for the ISD website. Chris Moos ISD Website and Communications Team. What does UX and content strategy bring to the ISD website redesign project. Rigour in terms of objective analysis User focused approach Collaborative way of working Iterative prototyping

thuy
Download Presentation

UX and Content Strategy for the ISD website

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. UX and Content Strategy for the ISD website Chris Moos ISD Website and Communications Team

  2. What does UX and content strategy bring to the ISD website redesign project Rigour in terms of objective analysis User focused approach Collaborative way of working Iterative prototyping A joined up methodology

  3. Key activities Business requirements User requirements Content audit Surveys Site maps Competitor analysis Usability testing Focus groups Card sorting

  4. Key activities Wireframes Contextual diagrams User journeys Task flows Prototypes/wireframes

  5. Benefits that ISD is seeking from the project Reduce Service Desk calls Increase the ability for users to self serve Raise the profile of ISD Encourage more of UCL to use ISD services and applications Increase customer satisfaction

  6. Website traffic

  7. Heat mapping

  8. ISD website – page audit

  9. Competitor review

  10. Online survey

  11. User testing

  12. Card sorting

  13. Wireframes

  14. Discovery so far - usage The ISD site is the third most hit site within UCL Most users visit the site for: Access to email Password resetting Getting online (esp. wireless access) Software Service desk

  15. Discovery so far - issues The navigation is unintuitive and broken There is too much use of jargon There is a lot of out of date content We are completely failing on web accessibility We have major search problems

  16. Discovery so far – what users want Better navigation and usability   What is ISD? Accessing / licensing software     Better, clearer, up-to-date practical guidance     Support for non Windows OS, esp Mac and Linux             Remote access, esp VPN              Staff names and contacts within ISD 

  17. Sharing the experience gained Report on content strategy and user experience process Sharing of survey results Web governance group to be established Ongoing evaluation post launch Progress and lessons learned on our blog: blogs.ucl.ac.uk/isd-comms/

More Related