Mobile solutions in Berlin and Brandenburg mobile meeting Conference Copenhagen 19.06.2007

1. Mobile solutions in Berlin and Brandenburg mobile meeting Conference Copenhagen 19.06.2007 Dipl.-Ing. Alexander Pilz deputyhead of Marketing and Customer Information Division VBB Verkehrsverbund Berlin-Brandenburg GmbH

2. Mobile solutions and further developments • what do we have • statistics • attempt of conclusions • open questions

3. what do we have: wap application • online – wap based • launched in stone age of mobile business • everybody offers wap hafas search • slow, not nice, but stable on older wap browsers (even Nokia 7110 yet!) • basic functionalities, no maps • high market penetration of compatible devices

4. what do we have: online mobile application • online – windows mobile based • increasing numbers of available devices • using mobile web browsers, high compatibility • market share 15% in 2009 • premium market • (business mobile market)

5. what do we have: universal interface application • online – internet journey planner by mobile phone • www.mobil.berlin.de • middleware identify type of mobile • phone and adapt the existing content • and systems • highest compatibility from wap to XHTML • One solution for all customers • no java script allowed • expensive maintaining an licensing • www.berlin.de/tourismus/infos/mobilerdienst_mda.html • www.mobil.berlin.de

6. what do we have: universal interface application

7. what do we have: java based application • hybrid – hafas2go  vbb–fahrinfo handy • java based • 2 ways to create itineraries GPRS • Programme Installation and Data supply • via GPRS- and PC-Internetconnection possible • Higher Demand via PC-Internet expected • Realtime Check only via GPRS possible

8. what do we have: java based application

9. what do we have: offline family • offline – windows pocket based • stable numbers of downloads

10. what do we have: offline family • offline – palm/windows pocket based network plan • route planner light, based on network and cycle times

11. what we don’t have: sms routing • sms service • Request “Berlin, Landsberger Allee” – to “VBB” Monday, 8:30 am, quick • which station should we choose? • Who will pay the sms bill? • usabillity • Example like HVV: • “Berlin, Landsberger Allee/Karl-Lade-Str.!VBB!an0830!mo!ms • anyquestion?

12. statistics usage online 1,5% of customers used 5 different mobile online services * with BVG x factor 7

13. statistics usage offline • offline usage still stable at an high level

14. statistics Comparison of monthly usage

15. statistics facts for online usage in germany • 8. report monitoring information business 2005 • standard tariffs without any volume or time limit: 10 KB =0,29 Eur • cheapest limited data tariffs: 30 MB volume = 9,95 Eur • 98% availability of mobile phones per person in 2007 • usage of mobile data services will increase (monthly 4,10 Eur in 2003 to 10 Eur in 2010) • significant services: music downloads, mobile gaming, mms

16. attempt of conclusions theory 1: wrong realisation I • what we think what we need

17. attempt of conclusions theory 1: wrong realisation II • realization

18. attempt of conclusions theory 1: wrong realisation III • operating system

19. attempt of conclusions theory 1: wrong realisation IV • what we really need

20. attempt of conclusions theory 2: application is instable

21. attempt of conclusions theory 3: bad usability

22. attempt of conclusions theory 4: we have don’t met customer needs

23. open questions theories 1 – 4 don’t work !!

24. open questions • do we need a bunch of special mobile applications ? • have we more to explain? • do we need more advertisement? • are our mobile solutions useless? • should the applications be more attractive? • is the price of mobile usage to high ? • reliability or quality of public transport is to good?

25. we hope that we will find answers in copenhagen