The Hidden Added Value of Birth Marks

1. The Hidden Added Value of Birth Marks Gaining Extra Value From Serialized ID

2. Agenda 1. Birth Marks Are Unique 2. Benefit Areas – Future Uses & Multiple Pay Back Points 3. Keys: Readability & Durability Definition 4. How to Choose Correctly

3. IDENTIFICATION* * Wikipedia Identification or Identify may refer to: Identification (biology), the process of assigning a pre-existing individual or class name to an individual organism Identification (information), the capability to find, retrieve, report, change, or delete specific data without ambiguity Identification (literature), a psychological relationship between the reader of a novel and a character in the book Identification (parameter), a concept in econometrics Identification (psychodynamic), a concept in psychoanalysis Identification of human individuals, a concept in biometrics "Identify" (song), a 1999 alternative song Language identification, the process of determining the natural language of a given content Piece of identification, any document which may be used to verify aspects of a person's identity Station identification, the practice of any type of radio or television station or network identifying itself

4. MULTIPLE ID TYPES Identification or Identify may refer to: Identification (biology), the process of assigning a pre-existing individual or class name to an individual organism Identification (information), the capability to find, retrieve, report, change, or delete specific data without ambiguity Language identification, the process of determining the natural language of a given content Piece of identification, any document which may be used to verify aspects of a person's identity Station identification, the practice of any type of radio or television station or network identifying itself

5. Operable Definition - ID Identification (Information) Key Components from Others …assigning a pre-existing individual or class name to an individual… (CLASSIFICATION) determining the natural language of a given content (TYPE) any document which may be used to verify aspects of a person's identity (ORIGINALITY) station or network identifying itself (SOURCE ORIGIN) • …the capability to find, retrieve, report, change, or delete specific data without ambiguity

6. Birth Marks : Unique ID • Birth Mark • A UNIQUE Identifier which is particular to a given unit, placed or affixed as near to the point of origin as possible. • Must be unique & be a part of a record • Should be designed for forward use and utility • Types of Birth Marks • Client Specification fulfillment • Parent – Child / Family • Quality Control • Lot traceability • Manufacturing Process Routing & Control • Type • Warehouse & Inventory Control • Security & Originality

7. CODE BASICS Code Types: 1D (Linear) Bar Codes 2D Codes (most common) Types of Code Marking Labels Direct Mark Laser Ink Jet Dot Peen Chemical Etch

8. Improperly designed ID – DOESN’T function and looses forward utility. Often taking the time to design correctly provides greater utility, functionality and opportunities for pay back from the initial investment. A recent example is the ID checks at some trade shows – picture ID has been designed to be authenticated and has a unique ID. However, without the right tools and knowledge, not every given agent can authenticate the ID. (TSA can, with devices) These basics are used for creating the right id

9. ID Design • ID Demands come from client or internal needs • The ID has a defined purpose – this is critical • Define the Function(s) intended • The ID has Defined Users • They will read under particular conditions, these must be evaluated • The read may involve multiple users in various conditions with different equipment staffing Ideal Conditions for Reading

10. Not so ideal, but just as real, reading conditions

11. Life Cycle Design Diagram Considerations Decoding Devices Conditions At Reading Life Cycle Issues for Designing ID Regulatory Demands Part Life Conditions Client Needs

12. Consideration Study In Manufacturing In Field Barriers to Applying List Push Back ID Genus Point Determines 1st Serialization and Data Capture. Requires Data Capture AFTER • Reading Points Listing • Warehouse • Registration • Boarders • Ports • Field Users • Repair Facilities • Second Owners Through Package / On Package Before & After Painting With Readers Without Readers After chemicals After abrasion After Salt Spray After Oil Emersion

13. Make A Needs List Process Conditions Apply Field • List Steps • Primer • Paint • Ovens • Pressure • Wash • Shipping • Use of Code • Registration • Warranty • Service • Field Repair • Authenticity • Recall • Liability Limitation • Conditions In • Field Read • Consumer –No reader • Business – Reader • Law Enforcement – no reader • Locator (see registration) • Select Best • Bare Metal • Corrosion • Auto Apply • Generation of Code

14. “Just Use the Label / ID Spec” When Is the Spec Not Enough? Best Case: Part Fails Before ID Fails • When the spec doesn’t include the words “performance attributes” • Performance Specifications are driven by part specifications • Part specs tend to be more comprehensive and specify life cycle durability requirements

15. Design Your ID to Fit Your Part Some ID’s Work, Some Don’t Life Conditions of Part What does the part have to withstand over its life cycle? What tests must the part meet? Who will export/import, retail, use, repair, resell the part? Is it ask risk of theft or counterfeiting?

16. ID Table Steel

18. PRODUCT ADVANCEMENTS IN RECENT YEARS MULTI PROCESS ANTI- CORROSION DURABILITY PERMANENCE CODE READERS ADHESIVES

19. New Technology Advancements LOWER COST TECHNOLOGY INTERIOR ID LABELS PROTECTION DEVICES DURABILITY MATERIALS

21. Laura Jones ID SME Aptus Global ID Material Science ljones@aptusid.com 810-227-3737 x248