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CATALONIA A LIFESTYLE THAT WORKS June 2012

CATALONIA A LIFESTYLE THAT WORKS June 2012. CATALONIA BARCELONA. 1.4% of EU-27 population. 1.7% of EU-27 GDP. 1.3% of EU-27 exports. 15% of Spanish population. 20% of Spanish GDP. 25% of Spanish industry. 30% of Spanish foreign trade.

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CATALONIA A LIFESTYLE THAT WORKS June 2012

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  1. CATALONIA A LIFESTYLE THAT WORKS June 2012

  2. CATALONIABARCELONA 1.4%of EU-27 population 1.7%of EU-27 GDP 1.3%of EU-27 exports 15%of Spanish population 20%of Spanish GDP 25%of Spanish industry 30%of Spanish foreign trade Catalonia’s population is similar to those of countries like Bulgaria and Austria. Its GDP is greater than Finland’s and the Czech Republic’s and similar to that of Denmark. It exports more than Romania and Greece and about as much as Portugal and Slovakia. Catalan GDP per capita is 14,4% above the European average (EU-27) and above those of the UK and Italy. + KIT 2.1 / 2.2 / 2.3

  3. CATALONIABARCELONA • A metropolitan area similar in size to Frankfurt, Munich and Rome in terms of population (4.8 million) • The 5th most visited European city and 16th in the world • One of KPMG’s (2011) world’s top 10 attractive locations and top 10 Green sites. • Best Southern European city and 2nd Best European region for FDI Strategy (FDI Intelligence, 2012). • 2nd world city in International Congresses (ICCA/BTCB, 2011). • Top cruise-ship destination of the Mediterranean. • A venue for major cultural, sports, economic and business events. Since 1996, Barcelona retains its top ranking as the best city in Europe in terms of quality of life for employees. European Cities Monitor (Cushman&Wakefield) + KIT 2.1 / 2.3

  4. morefromlife morefrombusiness 14,000,000foreign tourists a year visit Catalonia 25% of those who visit Spain, the 3rd most visited country in the world A hub of high value added industries: chemicals, pharma, packaging, agro-food, automobile... 5,000,000foreign visitors a year in Barcelona the 5th most visited city in Europe A major pole of attraction for: health and social services, ICTs, media, logistics, tourism, education... + KIT 2.1 / 2.3

  5. TALENT educated-creative-work ethic GLOBAL connected-mobile-open-attractive BUSINESS-ORIENTED competitive-dynamic-diversetechnogical-business friendly

  6. Universitat de les Nacions Unides UNU EDUCATED • 13 public and private universities • more than 221,000 students • more than 600 different degrees • campus of International Excellence • 1% of world scientific production (Nature) • two of the top five best executive education schools around the world Each year, more than 3,000 organizations in more than 50 countries choose ESADE to recruit employees. 780 students attend IESE Master’s programmes (2011-2012), and 80% of them are foreigners + KIT 2.3 / 6.4 / 6.1 / 6.3

  7. CREATIVE Creativity and innovation in fields such as graphic design, art, urban planning, architecture, fashion, gastronomy, industry… • large-scale design projects (DHub, BCN Design Week…) • 50 design training centres • tradition, knowledge and experience • design applied to people’s needs • design studios and corporate design centres (Alstom, Volvo, HP, Roca…)

  8. WORK ETHIC Catalans have an entrepreneurial spirit and are focused on identifying opportunities and finding solutions. An innovative spirit combined with a solid and collaborative work ethic has allowed Catalans from all walks of life to stand out in their particular areas of excellence. Barcelona Supercomputing CenterBarcelonaTech University A computing capacity of 94,21 Teraflops inside Torre Girona Chapel. + KIT 7.2

  9. CONNECTED Barcelona is one of the few cities in Southern Europe with full-modal transport integration (port, airport, motorways, railway) within a 7-kilometre radius, each with global connectivity. 80 airlines flying 140 destinations around the world More than 32 million passengers Best South European Airport Best European Cargo Airport One of the main ports on the Mediterranean Leader on the Mediterranean in traffic of vehicles Terminals interiors (Saragossa, Lió)), port en xarxa 1st cruise-ship port on the Mediterranean and 2nd in the world A 259-ha of logistics activity area • Easy commuting by public transport (bus, subway, tram) • Excellent road network connecting internal market • Mediterranean Rail Corridor, EU priority project + KIT 15

  10. MOBILE smart city mobile solutions m-Transportation m-Health m-Contents m-Payments m-Education “ We are thrilled to announce that Barcelona will be the Mobile World Capital for the next seven years. This is an exciting time for the city and for the mobile industry as a whole” John Hoffman, CEO GSMA Ltd.

  11. OPEN Catalan exports (millions of euros) • Catalonia accounts for 26% of Spanish exports • 34% af all Spanish exporting business are located in Catalonia • 65% of Catalan exports go to EU markets: • launching pad to Mediterranean and Latin American markets • almost 500 million consumers in a 2-hour flight radius Source: Invest in Catalonia based on data provided by ICEX-ESTACOM. + KIT 4.1 / 4.2 / 4.3 / 5.2.8

  12. ATTRACTIVE 5,061foreign companies + KIT 5.2.1 / 5.2.5

  13. COMPETITIVE Operational costs are competitive Office rents EUR/ sqmyear Electricity prices for industry Average wage (EUR) Gas Natural prices for industrial consumers + KIT 9.2.1 / 14.3.2 / 13

  14. DYNAMIC “The Continental Automotive plant in Catalonia is a benchmark in lean manufacturing and one of Europe’s most competitive factories. Our plant will be directly involved in the production of hybrid and electric vehicle components, working on the project together with the R&D centre in Nuremburg.” Francesc Xavier Pujol, General Manager + KIT 6.1 / 3.2 / 3.4

  15. DIVERSE Industrial Sectors Service Sectors Business services 22% Chemicals&Pharma 22% Metal&Machinery 12% Food &Beverages 11% Transport material 10% Paper &Graphics 7% Electric&Electronics 6% Textiles 10% Other ICTs Trade Tourism Design &Engineering Health&Biotech Creative industries Shared services centres Logistics Engineering Relocation agencies Human resources Business associations Law firms Telecom&Energy Consultances Transport Availability of providers and suppliers + KIT 3.3

  16. TECHNOLOGICAL Major scientific infrastructures IDIADAautomotive lab test ALBAsynchrotron Scientific Parks IBM CNNC SupercomputingCentre TECNIO’s 100 experts partners for business • Leading European hospitals and research groups • Active in life sciences and the creation of biotech companies • R&D, 1.6% of GPD + KIT 7.1 / 7.2 / 7.3 / 6.1

  17. BUSINESS-FRIENDLY • Taxrebates for R&D&I andenvironmentalissues • Flat ratetaxsystem for non-residents. • Favourabletaxsystem for foreign holding companies. • Fast-track of workandresidencepermits. • Incentiveprogrammes for jobcreation. • Invest in Cataloniaservices • Information for foreigncompanies • One-stop-shop for investmentprojects • Business locationservices • Financingadviceandassistance • Expansionanddiversification • Global Partnership + KIT 10.2.1 / 10.4.2 / 10.5.1

  18. THEY SAY “In choosing the location for our flagship customer centre, Fujitsu placed a high emphasis on strategic qualities including a solution-oriented multi-cultural workforce, high-specification office locations and a comprehensive infrastructure. In all of these areas, Barcelona was a stand-out winner.” Rolf Schwirz, CEO Fujitsu Technology Solutions “Barcelona is a city with a great influence and international reputation, which helps when it oomes down to doing business.” Julio Rodríguez, CEO Schneider Electric. “With innovation, investment and great people, you’ve got all the right ingredients for success.” Bernard Meunier, General Manager of Nestlé España. + KIT 5.2.1 / 5.2.5

  19. CONTACT Tailor-made services to international companies planning first-time investment in Europe or looking to expand their activities in Catalonia + KIT 5.2.1 / 5.2.5

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