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1. 15/3/2007 1 DECISION MAKING & CONTROLLING
2. 15/3/2007 2 CONTROL SYSTEMS
3. 15/3/2007 3 The Controlling Process Involves evaluating results in relation to plans or objectives and deciding what action to take
Controlling is vital to success in industries in which technology is changing rapidly
Challenge for MNCs is to control overseas operations to become an integrated, coordinated unit
Problems encountered
Objectives of overseas operations and corporation may conflict
Objectives of joint-venture partners and corporate management are not in accord
Amount of experience and planning competence vary
Philosophic disagreements about policies exist, many of which stem from cultural differences
4. 15/3/2007 4 The Controlling Process Approaches to control are dictated by:
MNCs philosophy of control
Economic environment in which overseas unit operates
Needs and desires of the managers who staff the unit
Control processes are structured to be as efficient and effective as possible
Major differences exist between controls used by MNCs in different countries
5. 15/3/2007 5 INTERNAL
dominating attitude bordering on aggressiveness towards the environment
focused on self, function, ones own group, and ones own organization
discomfort when the environment seems out of control or changeable
Win some, lose some EXTERNAL
flexible attitude, willing to compromise and keep the peace
focused on others such as customers, partners, and colleagues
Comfort with waves, shifts, and cycles, which are regarded as natural
Win together, lose apart
6. 15/3/2007 6 Direct Controls Involves face-to-face or personal meetings to monitor operations
Ex.) Monthly management meetings
Ex.) Visits by top executives to overseas affiliates or subsidiaries
Indirect Controls Use reports and other written forms of communication to control operations
Ex.) Monthly operating reports that are sent to the home office
Ex.) Balance sheet, income statement, cash budgets
7. 15/3/2007 7 CONTROL IN U.S. MNCs
8. 15/3/2007 8 CONTROL IN EUROPEAN MNCs