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Management Information Systems Overview. Dr. Robert Chi Chair and Professor, IS department Chief editor, Journal of Electronic Commerce Research. What is Information?. Data Facts Information Processed data Knowledge Analyzed, organized information Wisdom Learning, creation.
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Management Information Systems Overview Dr. Robert Chi Chair and Professor, IS department Chief editor, Journal of Electronic Commerce Research
What is Information? • Data • Facts • Information • Processed data • Knowledge • Analyzed, organized information • Wisdom • Learning, creation
What is MIS? • Management : • Information : processed data • Systems: Input – process – output (feedback) • MIS components: HW, SW, People, Procedures, Databases
How can MIS help you in your job? • Decision Making • Productivity • Team Work and communication • Business Operations and Strategic tools
The Role of the Internet in Business • E-commerce • B2C, B2B, C2C, Mobile commerce • E-business: more general terms
Using Information technologies as a strategic tool • Wal-Mart • Logistics, supply chain management • Southwest airlines • Online reservation, ticket-less • Fedex • Online tracking (e-shipping tools) • Dell • Mass customization, pull strategy
The trend • From Hierarchical & centralized structure to networked & decentralized • CEO was the center of communication • Database now becomes the center • More coordination and communications than before • Specialization • Do fewer tasks and do them well • Design, Market, distribution, production • Methodology and franchises • Data sharing and reduction of middle management • Mergers • Need for communication
Decentralization and small business • Temperate workers • Coordination and control, security • Internationalization (www.glreach.com/globstats) • Communication (Designed, made, and marketed in different countries) • Product design • Service Oriented • Customer service requires better information • Speed • In 2000, 25% jobs are in manufacturing, 75% service
Reengineering • Beginning from scratch, identify goals along with the most efficient means of attaining those goals and create new process to meet those goals.
What is the next in IT industry? • Creativity • Marketing research • System design • Execution (outsourced) • System development/coding • System maintenance • Operation
Exercise • 1-2 students in a group • Discuss and prepare a one-page report in • What is the current information systems configuration in your company • What are the potential opportunities using IT as a strategic tool • What is the trend in your industry in terms of IT and other areas
Case Study: Starbucks coffee • What is the competitive advantage of SB over McDonald's coffee • Customer segmentation? • What are the strategies? • Does stored value cards improves the business? • Does WiFi improves the business?