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Research Methods in Communication

Research Methods in Communication. Ringo Ma’s Home Page http://www.hkbu.edu.hk/~ringoma/ Ringo Ma’s Lecture Notes http://www.hkbu.edu.hk/~ringoma/syllabi.html Office: CVA 914 Phone: 3411-7483. Chapter 1 Introduction to the Research Culture. The importance of knowing research methods

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Research Methods in Communication

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  1. Research Methods in Communication Ringo Ma’s Home Page http://www.hkbu.edu.hk/~ringoma/ Ringo Ma’s Lecture Notes http://www.hkbu.edu.hk/~ringoma/syllabi.html Office: CVA 914 Phone: 3411-7483

  2. Chapter 1Introduction to the Research Culture • The importance of knowing research methods • We have become a research-based culture. • Claim, evidence, & warrant • Five common everyday ways of knowing: • Personal experience • Intuition • Authority • Appeals to tradition, custom, and faith • Magic, superstition, & mysticism

  3. A Model of Argument Evidence Claim Warrant Backing

  4. Induction Reason from Specific to General Deduction Reason from General to Specific

  5. The Classical Ideal of Science Induction Theories Deduction Generalization Hypotheses Method & measurement Operationalization Observation

  6. Axioms, Premises, or Assumptions 1+1=2 Theorems, Theoretical Statements a2+b2=c2 Theory Construction

  7. Axioms, Premises, or Assumptions ? Theorems, Theoretical Statements The more physically attractive a man is, the more dating opportunities he tends to have. The more dating opportunities a man has, the less generous he tends to be toward each dating partner. A wonderful theory of dating

  8. Proprietary research vs. scholarly research • Characteristics of research • Research is based on curiosity and asking questions. • Research is a systematic process. • Research is potentially replicable. • Research is reflexive and self-critical. • Research is cumulative and self-correcting. • Research is cyclical.

  9. Research Cultures • Physical sciences, humanities, social sciences • Positivist vs. naturalistic research • The positivist paradigm is concerned with how to apply some of the methods used in the physical sciences to the study of human behavior. • The naturalistic paradigm is concerned with the development of methods that capture the socially constructed and situated nature of human behavior.

  10. A working model of communication research • Phase 1: Conceptualization • Phase 2: Planning and designing research (transform abstract concepts into operational, or measurable terms) • Phase 3: Methodologies for conducting research • Phase 4: Analyzing and interpreting data • Phase 5: Reconceptualization

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