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Chapter 17, Section 3

Chapter 17, Section 3. Influence on Voters Mr. Young American Government. Essential Question. What are the major factors that influence voters to vote and for whom they vote for?. Voter Madness Video. http://www.youtube.com/watch?v=IHaWHlJdUoI&NR=1&feature=endscreen. Chuck Norris on Voting.

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Chapter 17, Section 3

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  1. Chapter 17,Section 3 Influence on Voters Mr. Young American Government

  2. Essential Question • What are the major factors that influence voters to vote and for whom they vote for?

  3. Voter Madness Video • http://www.youtube.com/watch?v=IHaWHlJdUoI&NR=1&feature=endscreen

  4. Chuck Norris on Voting

  5. The word Idiot • Idiot- comes from the Greek word idiotes, which in ancient Athens referred to citizens who did not vote or otherwise take part in public life—they were ignorant of public affairs

  6. Five Major Factors of Voters • Personal Background of voter • Degree of voter loyalty to one of the political parties • Issues of the campaign • Voters’ image of the candidates • Propaganda

  7. Personal Background of Voters • Age has a big factor on whether or not a person votes and who the candidate is that they vote for

  8. Other Background Influences • Voters’education, religion, and racial or ethnic background affect their voting habits • Voters’ background influences their voting but they do not always vote the way their background says they should

  9. Cross-Pressured Voter • One who is caught between conflicting elements in his/her life such as religion, income level, and peer pressure • Other issues are usually important, such as campaign issues and the personalities of the candidates

  10. Voting changes the world Video • http://www.youtube.com/watch?v=wKQABPI8Nc4&feature=endscreen&NR=1

  11. Loyalty to Political Parties • Strong Party voters tend to vote for the party more than the issue or candidate • Straight-party ticket- one where a voter has selected candidates of his/her party only • Weak party voters are more influenced by issues and candidates than by parties • Independent voters usually have a weak party loyalty, but are becoming more and more important in Presidential elections

  12. Loyalty to Party Cont. • Starting to see more campaigns about candidates and not about parties, which could lead to voter apathy • Candidate- talk about personal attributes and character • Parties- more about issues

  13. Issues in Election Campaigns • TV has helped spread campaign issues • Voters today are better educated than voters of the past • Current issues seem to have a greater impact on personal lives than they have in a while

  14. The Candidate’s Image • Just as important as issues themselves is the way the voters perceive the issues • Most voters select candidate on image alone • Want president they can trust • Candidate must at least be viewed as competent to handle to job and problems that go with it • Candidates must then convey the impression that they have these certain qualities

  15. Basil Marceaux • http://www.youtube.com/watch?v=fnx-SqMYknI&feature=related

  16. Harry S. Truman • “Being a president is like riding a tiger. A man has to keep riding or be swallowed. A president is either constantly on top of events, or, if he hesitates, events will soon be on top of him.”

  17. Propaganda • Involves using ideas, information, or rumors to influence opinion. • Propaganda is not necessarily lying or deceptions • Uses information in any way that supports a predetermined objective • Voter Participation can be reduced when this is used, voters do not appreciate it • There are 7 propaganda techniques

  18. Labeling • Name calling; identifying a candidate with a term such as “Un-American”

  19. Dale Peterson Video • http://www.youtube.com/watch?v=jU7fhIO7DG0

  20. Labeling Videos • http://www.livingroomcandidate.org/commercials/1964/peace-little-girl-daisy • http://www.livingroomcandidate.org/commercials/2004/any-questions

  21. Spin • Interpreting a political event or statement from a particular point of view

  22. Card Stacking • Giving only one side of the facts to support a candidate’s position

  23. Card Stacking Videos • http://www.youtube.com/watch?v=7qsBGUh69FA • http://www.youtube.com/watch?v=1uXKVjom734 • http://www.livingroomcandidate.org/commercials/2008/original-mavericks • http://www.livingroomcandidate.org/commercials/2008/no-maverick

  24. Transfer • Associating a patriotic symbol with a candidate

  25. Transfer Videos • http://www.youtube.com/watch?v=hje8D5is4RU • http://www.youtube.com/watch?v=MgH5PUqMxgU

  26. Plain folks • One of the oldest, identifying the candidate as “just one of the common people”

  27. Plain Folks Videos • http://www.youtube.com/watch?v=pueoTqYTtu0 • http://www.youtube.com/watch?v=kpN7eU20VJY • http://www.youtube.com/watch?v=71oSnNsd9XU • http://www.livingroomcandidate.org/commercials/1992/morning • http://www.youtube.com/watch?v=bRt3dWFqs-M (start at 2:15)

  28. Testimonial • A celebrity endorses a candidate

  29. Testimonial Videos • http://www.youtube.com/watch?v=Fr7P-rBO6-4 • http://www.youtube.com/watch?v=pUL5g--9YZA • http://www.youtube.com/watch?v=MDUQW8LUMs8

  30. The Bandwagon • Urging voters to support a candidate because everyone else is

  31. Bandwagon Videos • http://www.youtube.com/watch?v=KReGP2uW5yg

  32. Checking Ads for Truth • http://factcheck.org/ • This is a great website to check the facts of different campaign ads to see if they are true, the truth is stretched, or there is no truth at all.

  33. Three Basic Requirements for Voting • Some do not vote because they do not meet State requirements • Three basic requirements • US Citizen • Residency- must be a resident of that state, for at least 30 days • Registration- must register with a local election board, good way to prevent voter fraud, almost 1/5 of Americans move to a new location every 5 years

  34. Profile of Voters • Higher income levels and occupational status • Usually better educated • Active in community life • Strong political party affiliation • Middle-aged • Subject to fewer cross-pressures than non-voters • Sense of political efficacy, believe that voting is important, and that their vote matters

  35. Profile of Nonvoters Cont. • Apathy- they really do not care or are lazy • Lack of political efficacy- does not matter one way or the other, my vote doesn’t matter • Inconvenience- long lines, bad weather, etc • “Time-zone fallout” • Social Characteristics: young (under 35), unmarried, unskilled, rural

  36. Essential Question • What are the major factors that influence voters to vote and for whom they vote for?

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