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MAITRI AIDS HOSPICE

MAITRI AIDS HOSPICE. Chris Njunge Maksim Feofanov. Maitri AIDS HOSPICE. Maitri - compassionate friendship Founded 1987 by Zen Priest Has 15 beds, 14 are for low income $25000< AIDS fatality – deteriorating New groups affected. Funding strategy/mix. Funding – marketing campaign

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MAITRI AIDS HOSPICE

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  1. MAITRI AIDS HOSPICE Chris Njunge Maksim Feofanov

  2. Maitri AIDS HOSPICE • Maitri - compassionate friendship • Founded 1987 by Zen Priest • Has 15 beds, 14 are for low income $25000< • AIDS fatality – deteriorating • New groups affected

  3. Funding strategy/mix • Funding – marketing campaign • Currently ,no clear strategy • Original donors – shifting focus • Strategy for balance • Government – 40% • Corporations/foundations – 30% • Individuals – 30%

  4. Funding strategy/mix • Government • Largest source (80% of revenues) and increasing • Budget constraints • Corporations/foundations • Increasing source • Easier to communicate • Revenue problems, losses etc.

  5. Funding strategy/mix • Individuals • More emotional • Long-term relationships • No restrictions (budget etc.) • Larger pool of potential contributors • Non-monetary contributions

  6. Drop in donations

  7. Current Revenues

  8. Marketing Maitri to Individuals • Mailing List • Newsletter • Segment Donors • Track Contributors • Partner with other Organizations • Present Image clearly on several fronts

  9. Assessing Options • Financial Contribution • Ability to Integrate with other Strategies • Longevity • Fit with Organization Image

  10. 20% of those Invited Attended • Donations as a Percentage of Gross Sales • 60% • $1.45 Donations for every dollar incurred in expens

  11. Questions

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