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SVEEP Strategy & Implementation

SVEEP Strategy & Implementation. The outline. Task at Hand The Strategy Recognition and Participation Penetrating the masses Facilitation – Model Polling Stations & EDC/PB Management Outcomes. Hamirpur is the nerve centre of the Parliamentary constituency comprising ….

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SVEEP Strategy & Implementation

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  1. SVEEPStrategy & Implementation

  2. The outline • Task at Hand • The Strategy • Recognition and Participation • Penetrating the masses • Facilitation – Model Polling Stations & EDC/PB Management • Outcomes

  3. Hamirpur is the nerve centre of the Parliamentary constituency comprising … • Area spread over 5 districts (4963 Sq. KM) • DEO is also RO • Simultaneous Bye-Election for 37 – Sujanpur AC • 1680 Polling stations (PC), 517 Polling stations (District) • Turnout in 2009 PC : 58.88% • District Turnout in 2009 : 60.97% • Commitment to ECI in VC on 24th April : 70% • Population is predominantly rural ( 85-90%) • Polling on 7th May – Period of two months from declaration

  4. Strategy based on information, motivation and facilitation... Target Groups Cracker (Pataka) approach to the Bomb approach Maximise output from each activity i.e. NukkadNataks Participation + Recognition Using ECI material already available Shortage of time and funds Population spread Long campaign period Information + Motivation

  5. Cracker Strategy aimed at penetrating the target groups …. Conducted throughout April 26th April 6th - 10th April 31st March

  6. Continuityof the campaign through diversity of activities • Rangoli & Mehndi – 5th – 20th April • Pledge letters – Entire April • Signature campaign – 1st – 7th April • ECI Videos and material – 25th April – 2nd May • Rallies – 1st - 9th April, 22nd – 29th April • Local Cable Network – Entire April • Brochures & Pamphlets – 1st – 9th April, 28th April – 4th May • Radio interviews – 1st April, 15th April, 25th April, 4th May • Bulk SMSs - 4th, 5th & 6th May • Ringtone – 1st to 7th May

  7. Using media as a Force multiplier…

  8. Encouraging participation through recognition ….

  9. Encouraging participation through recognition ….

  10. Using ECI material…. Picture book ”Garv se Bane matdata” among students ECI Videos Video of Shyam Saran Negi – First voter of Independent India on local cable President Kalam’s message

  11. Penetrating the masses….

  12. Penetrating the masses through mobiles...

  13. Facilitation on poll day….

  14. Facilitation in EDCs and PB Mgmt

  15. Facilitation in EDCs and PBs

  16. Output • Our committed target (District) : 70.00% • Target Achieved (District) : 68.74% • Shortfall 1.26% 70.00% 68.74% % Turnout 60.97% 2009 2014 Target 2014 Achievement

  17. Achievements

  18. THANKS RohanChandThakur, RO 3 – Hamirpur, HP PC

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