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IT’S NOT YOU, IT’S MEDIA (OR: NAVIGATING TODAY’S “MEDIA” AND THE MYSTERY BEHIND BEER FOR DOGS.) . Twitter: @ SpudHilton. CHRONICLE TRAVEL STAFF 2008. “ N # LM !”. CHRONICLE TRAVEL STAFF 2014. JOHN FLINN. TRAVEL EDITOR 2008. ME. TRAVEL EDITOR 2014. GOOD NEWS:
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IT’S NOTYOU,IT’S MEDIA (OR: NAVIGATING TODAY’S “MEDIA” AND THE MYSTERYBEHIND BEER FOR DOGS.) Twitter: @SpudHilton
“N#LM!” CHRONICLE TRAVEL STAFF 2014
JOHN FLINN TRAVEL EDITOR 2008
ME TRAVEL EDITOR 2014
GOOD NEWS: MORE WAYS TOTELL YOUR STORY
GOOD NEWS: MORE WAYS TOTELL YOUR STORY BAD NEWS: IT’S NOT CLEARWHAT WORKS
NEW WORLD MEDIAFACTS
CONTENTFOR PUBLIC CONSUMPTION(NOT JUST FRIENDS & FAMILY)IS PUBLISHING
EXPERIENCE IS THE NEW LUXURY (EXPERIENCES PLAY BETTER ON NEW MEDIA THAN 800-THREAD-COUNT SHEETS AND 5-STAR CHEFS.)
YOUTUBE1. QUICK, EASY (MAYBE TOO EASY)INTEGRATED ALREADY, YOU CANCREATE A CHANNEL. 2. IF YOU GET POPULAR, THEY PAY YOU.3. VIDEO STILL THE FASTEST GROWING PLATFORM ON PLANET EARTH.
INSTAGRAMVIDS + VINES1. ORGANIC, EASY, FREE.2. IT’S NOT ABOUT SHORTATTENTION SPAN(6 SECOND VID IS ACTUALLY12, 18, 24 SECONDS)
TWITTER1. HELPFUL TRUMPS SELLING(TRUE FOR ALL SOCIAL MEDIA) 2. DON’T OBSESS OVER FOLLOWERS 3. INTERACTIONS, BOTH GOOD AND BAD
FACEBOOK1. GOOD FOR A STATIC CALLINGCARD AND TO GET CUSTOMERS TO JOIN THE CONVERSATION. 2. TREATS USERS AS ADVERTISERS.CUTS OFF FOLLOWERS ANDMAKES YOU PAY FOR MORE.
PINTEREST“Facebook is the past, Twitter is the present and Pinterest is the future.” USED FOR PLANNING 2. PLACE BOARDS: HELPFUL,BIGGER PICTURE
3 QUESTIONS WHY DO YOU WANT TO TELL THE STORY? WHAT’S THE GOAL? 2. WHO’S THE AUDIENCE? 3. WHAT MESSAGE DO YOU WANT THEM TO WALK AWAY WITH?
MAKE SURE THERE’S A MESSAGE (WOULD YOUR NEIGHBORS CAREIF YOU TOLD THEM ABOUT IT?)
BE PART OF THE BIGGER PICTURE
HOW DOES IT AFFECT TRAVELERS?
QUIRKY IS CURRENCY (BUT BRANDS AND DESTINATIONS ARE RELUCTANTTO EMPHASIZE THE ODD.)
LEARN MANDARIN
TWITTER: @SPUDHILTON YOUTUBE.COM/BADLATITUDETV FACEBOOK.COM/BADLATITUDETV SFGATE.COM/BADLATITUDE