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Social Media & Gen Y. Introducing our social-media ninjas. Today’s Berkeley stories. Don’t make it hard or complicated Identify your audiences Collaborate with others Have a plan but be flexible. Creating a win-win for free. Kathryn Bader Social Media Strategist
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Today’s Berkeley stories • Don’t make it hard or complicated • Identify your audiences • Collaborate with others • Have a plan but be flexible
Creating a win-win for free • Kathryn Bader • Social Media Strategist • Office of Communications & Public Affairs
Cal Day goals • Engage with current students • Drive publicity for event by current students themselves • Reach out to those who are not already aware of our Facebook page • Help promote campus student groups to prospective students (win-win)
Cal Day strategy • Reach out to student groups • Create a Facebook album • Each “photo” + organization name + link to FB event • Encourage them to share their “photo” • Most Likes, Shares, Comments = winner!
Results • Over 25 student groups participated • 1,180 clicks on link to FB event • Album generated heavy traffic to our page.
Learnings • Publicize earlier + on FB page first • Set a cap on how many groups can participate • Make deadline earlier
