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OBJECTIVES

OBJECTIVES. To understand the complexities of entering and succeeding in international markets. SUB-GOALS. To understand the global business environment. To understand the impact of the environment on global marketing strategies/programs.

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OBJECTIVES

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  1. OBJECTIVES To understand the complexities of entering and succeeding in international markets.

  2. SUB-GOALS • To understand the global business environment. • To understand the impact of the environment on global marketing strategies/programs. • To gain management skills for planning and expanding activities in global markets.

  3. READINGS REQUIRED: The Wall Street Journal SUGGESTED: Any book on International Marketing Magazines like “The Economist” SOURCES OF DATA/INFO: ww.mcob.usouthal.edu/mmenon/im/infosources.html www.oneonta.edu/~libweb/subject/intbus.html

  4. GRADING • QUIZZES (FOUR) 600 • ASSIGNMENT 250 • PRESENTATION 50 • PARTICIPATION 100 A >93 A- 90-93 B+ 87-89 B 84-86 B- 80-83 C+ 77-79 C 74-76 C- 70-73

  5. ASSIGNMENT A Global Marketing Plan • form a team (3 persons) • select a country (get approval) • select a product (get approval) • do an industry (OT) & company analysis (SW) • select target, define positioning • select entry mode • develop the 4 Ps in detail There will be a formal presentation in class

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