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Starz and Netflix Considerations for Sony: Executive Summary

This confidential draft executive summary outlines refined deal points regarding pricing adjustments, subscriber caps, bonus payments, and contract extensions for Starz and Netflix. It details specific terms, cap mechanisms, and guiding principles related to internet SOD and household cap adjustments for Starz Play.

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Starz and Netflix Considerations for Sony: Executive Summary

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  1. Starz / Netflix Considerations FOR SONY INTERNAL USE ONLY December 19, 2008 ATTORNEY / CLIENT PRIVILEGED Confidential Draft

  2. Executive Summary • Since reviewing the proposed deal on December 5, we have further refined several deal points • Internet SOD pricing was adjusted. Non-premium subscribers are subject to an “adjusted cap” • Open internet suggested retail price (SRP) for bundles will be $13.99 through 2012 then return to the $16.99 price previously discussed • A la carte SRP will be $5.99 through 2012 then return to the $7.99 price previously discussed • DSL bundle SRP remains at $33 with the exception of Verizon, which is at $29.99 (accommodating existing deal); however DSL bundle SRP will decrease (but never below $20) or increase with changes in prevailing DSL prices • Clarified that where Starz is delivered on a web site, it can be bundled with (a) video only services or (b) packages that include video and music / games; provided that video is the primary value • Netflix will be similar to “Open Internet” sites within six months • Bonus payment timing and value has been clarified • Starz previously offered the opportunity to receive $38.5MM cash in our FY (March payment) or $40MM out of our FY (June payments) • We’ve set the payment at $38.5MM to keep the payment in our FY

  3. Subscriber Cap Adjustment HH Cap Adjusted Cap Mechanism • Cap applies to all instances of Starz Play (TV+BB, DSL Only, and Open Internet) • Household cap for Starz Play is 35MM in 2009; growing to 50MM in 2013 • Post 2013, cap grows as a % of growth in high-speed internet households (but never less than 50MM) • Subscribers purchasing below suggested retail price are subject to a lower cap than other subscribers • Example:

  4. Revised Internet SOD Suggested Retail Prices

  5. Starz / Netflix Considerations FOR SONY INTERNAL USE ONLY December 5, 2008 ATTORNEY / CLIENT PRIVILEGED Confidential Draft

  6. Executive Summary • We have identified terms for an extension of the output deal and a framework for the internet • All terms now subject to SPE and Liberty senior management approval • Terms of the output deal extension are largely the same as previously presented • Internet SOD terms revised to ensure premium access and premium messaging • Minimum bundle pricing • Also available on a la carte basis • Not a “barker” for data service • Rate card for “Open Internet” subscribers only • Cap on number of subscribing households

  7. Overall Deal Parameters Comments Terms

  8. Internet SOD: Guiding Principles • Ensure Premium Access Model for Starz Play • Only bundled with premium packages or available a la carte • Cap on the number of total households receiving Starz Play • Maintain Premium Messaging for Starz Play • Starz Play clearly identified as part of the value of upgrading to a premium package; contractual prohibition on marketing as “free” or equivalent of “gift with purchase” • A la carte price to establish value

  9. Internet SOD: Overview Open Internet TV + Broadband DSL Only (cable + broadband) Examples (DSL) Available as an a la carte “add-on”or part of a premium tier with minimum pricing Available as a la carte “add-on” or part of a premium tier with minimum pricing Starz Play only marketed as part of packages that include TV (e.g., double play / triple play) Premium Caps to Ensure Premium    Incremental Compensation 

  10. Rate Card HH Cap Internet SOD: Household Cap and Rate Card • Cap applies to all instances of Starz Play (TV+BB, DSL Only, and Open Internet) • Household cap for Starz Play is 35MM in 2009; growing to 50MM in 2013 • Post 2013, cap grows as a % of growth in high-speed internet households (but never less than 50MM) • Rate card applies to Open Internet subscribers only (i.e., excludes TV+BB and DSL Only and excluding Netflix) • Total annual fees to SPE capped at $20MM (expected value is less than $20MM as much of cap likely to be filled by TV+BB and DSL Only subs) • Separate Netflix settlement: $2MM per year for next 3 yrs (if Netflix terminates, SPE receives single $2MM payment)

  11. Basic Terms Rationale Examples SOD Scenario 1: TV (Cable/Sat/IPTV) + Broadband • May only be marketed as a bundle with offering that includes cable TV service • Can not be marketed as a bundle with data only by cable companies • A la carte pricing made available • No pricing restrictions for Starz Play as a result of it being bundled with TV • Must maintain Starz branding • Household cap applies • Rate card does not apply • Bundling with TV likely within Starz’ rights; nearly all cable broadband households have cable TV service • May offer Starz Play to these households without incremental fees to SPE • Marketing must still focus on access included with TV or premium packages • Cap on total households reinforces premium access • Acceptable Marketing Messages • “Sign up for Comcast ‘Double Play’ and get TV, Starz Play, and Broadband” • Unacceptable Marketing Messages • “Get Starz Play when you sign up for HSIP”

  12. Basic Terms Rationale Examples SOD Scenario 2: DSL Only • Can be bundled with any tier above basic as long as minimum price is $33/month • Today, only allows Starz Play to be bundled with highest of 3 tiers on Verizon and highest of 4 tiers on AT&T • Can be offered a la carte for $7.99 on top of any tier • Can not be positioned as “free” to consumer; value must be clearly identified • Must maintain Starz branding • Household cap applies • Rate card does not apply • DSL providers shifting to cable-like offerings of IPTV + broadband (e.g., FIOS) • Starz views cable-like treatment as critical; rate card does not apply • $33 minimum price ensures premium position even if DSL prices fall • Current Verizon DSL Plans • “Starter” plan: $19.99  Starz Play available a la carte at $7.99 • “Power” plan: $29.99  Starz Play available a la carte at $7.99 • “Turbo” plan: $42.99  Starz Play can be bundled at no extra charge • Potential Verizon DSL + Starz Bundled Plan • “Power Plus” plan: $33.00  Starz Play plus “Power” plan

  13. Basic Terms Rationale Examples SOD Scenario 3: Open Internet (excluding Netflix) • Limited to content provider websites • Can be offered a la carte for $7.99 in addition to basic video subscription of $4.99 • Minimum bundled price of $16.99 • If website has no subscription, Starz Play can be offered a la carte for $16.99 • Must maintain Starz branding • Household cap applies • Rate card applies • Applying rate card acknowledges that rights are incremental to output deal • Subscription requirement is analogous to cable • Ensures Starz continues to bundle with content (not software) • Today, $4.99 basic video, $7.99 a la carte fee, plus $20 for BB requires customers pay ~ $33 before Starz Play is bundled • As BB prices decline, $16.99 price ensures Starz Play remains premium • Hulu (no base subscription) • Starz Play costs $16.99 • Blockbuster • “1 at a time” minimum plan for $9.99  Starz Play available a la carte for $7.99 • “2 at a time” premium plan for $16.99  Starz Play can be bundled

  14. APPENDIX

  15. Pay 1 Triggers Timeline of Current and Proposed Windows Theatrical Release DVD / VOD Day & Date PPV / VOD Standard Pay 1 Window: No Black; 16 mos. current, 18 mos. in extension (was 15 plus black) Home Theater / Early Window No Pay 1 trigger 10 months from theatrical (was 12 months) 4.5 months from DVD (was 6 months) 3.5 months from VOD (was 8 months; not necessary with home theater carve-out) 3.5 months from PPV (was 6 months)

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