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A pplication of collaborate and game-base theory of cosmetic chemistry in the Facebook platform

A pplication of collaborate and game-base theory of cosmetic chemistry in the Facebook platform. Dr. Zangyuan Own Providence University, Taiwan zyown@pu.edu.tw. Introduction. Normal E-Learning. By its own No interaction No discussion Lost interest. Facebook.

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A pplication of collaborate and game-base theory of cosmetic chemistry in the Facebook platform

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  1. Application of collaborate and game-base theory of cosmetic chemistry in the Facebook platform Dr. Zangyuan Own Providence University, Taiwan zyown@pu.edu.tw

  2. Introduction • Normal E-Learning • By its own • No interaction • No discussion • Lost interest

  3. Facebook 「New Feeds」→Immediate notice (Mason,2006) Discussion wall → share text、picture、link、video、questionnaire

  4. Research purpose • Facebook in chemistry education • Increasing learning effect • Inference of difference of student’s character • Learner’s opinion with Facebook study

  5. Research Problem • Is there are any learning effect difference in 「Facebook cooperation gaming system」and「Normal e-learning system」learners ? • Is learner character difference effect learning out come between 「Facebook cooperation gaming system」and「Normal e-learning system」 ？ • What is the opinion of 「Facebook cooperation gaming system」learners ?

  6. Facebook-earlier research • Mason(2006) • Use by educators of Social Networking Sites (SNS), in their pedagogic practice and related issues of trust and privacy. • Mazer(2007)；Kabilan(2010) • Increasing motivation, changing learning attitude • S.G.Mazman(2010) • Connectedness between students-faculty or students-students has potential to educational usage from Facebook.com to initiate decision making skills.

  7. Cooperation theory • Johnson & Johnson 1994 • Cooperation among students-who celebrate each other’s successes, encourage each other to do homework, and learn to work together.

  8. Gaming Theory • Keegan(1995) • Game increase self confidence • Jones(1997) • Game increasing learning effect

  9. Research content • Cosmetic Chemistry • Books & Web material

  10. Normal e-learning system • Text & Image & Animation

  11. Facebook cooperation gaming system • Forming a learning group • Step by step learning • Sharing information • Game induce interest

  12. Game Design • Skin care product ?(selection) • Surfactants ?(shooting) • DIY Lab(combination)

  13. Game#1 Skin care products

  14. Game#1 Skin care products

  15. Game#2 Surfactants

  16. Game#3 DIY lab

  17. Research Procedure Login • 1.Pre-test • (ACS Test Bank for General Chemistry) • .GEMT test Facebook Group E-Learning Group • Post-Test • Questionnaire Data Analysis Learning Effect • Satisfaction Questionnaire Learning Character

  18. Result & Discussion

  19. T-test of Pre-test scores p＞.05

  20. T-test of Pro-test scores *p＜.05

  21. Better learning outcome • Karlin(2007)More than 60% Facebook group students will discuss class material over internet. • Klein(2008)Interacting with in social network will increasing their understanding in Science materials.

  22. Cognitive Pattern & Learning effect *p＜.05

  23. F.D. students perform better • F.D. students ： • Like to share knowledge • Happy to help others • Prefer to study in social environment • (Witkin，1977；Oughton，1999；Riding，1999)

  24. Gender difference & Learning effect *p＜.05

  25. Female students perform better • Female students like cooperation study.(Hayes，1994) • Female students spend 30% more time in the social network.(Aileen，2011)

  26. Facebook Questionnaire • Satisfaction questionnaire • Likert Scale • Response Rate (94/105)=90% • Reliability .906

  27. Satisfaction Analysis • Most of the students gave positive comment on the Facebook cooperation and gaming system.

  28. Learning Attitude • In the learning attitude, most of the students agree that it gave more motivation and have the tendency want to learn more. • Kabilan(2010)Using the social network on college English course, will bring up their confidence and learning motivation.

  29. Conclusions • Facebook cooperation and gaming system will increase the motivation and learning effect of students. • Field dependent and female students are best suited for Facebook cooperation and gaming system. • 85% students favor the Facebook platform study.

  30. Thank you all

  31. FB Conversation

  32. FB Interaction

  33. Facebook & Blog

  34. Facebook Connection Share Bottom→Strong connection

  35. Facebook 創辦人：Mark Zuckerberg 2010年03月 Facebook在美國到訪人數超越Google 2010年07月 Facebook註冊會員突破5億成為世界最大的社群網站

  36. Facebook 免費 資訊分享迅速 New Feed

  37. Facebook.com • Global Audience: 460922100 • 50%+ login everyday • 每個禮拜就會增加五百萬篇以上的分享文章 Facebook已成為另一個新的傳播管道 • 是一種社交工具，幫助用戶更快速地分享訊息及更有效地與家人、朋友和同事做溝通交流。

  38. Facebook開發程式專頁

  39. Facebook開發程式設定頁面

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