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High School Business Heroes 2014

Opening Ceremonies February 25, 2014. High School Business Heroes 2014. Agenda. Opening Remarks About HSBH 2014 Challenge presented by Mark Stewart, AGH Director of Commercial Activities Competition Overview Phase 1: The Elevator Pitch Helpful Tips Contact Information

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High School Business Heroes 2014

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  1. Opening Ceremonies February 25, 2014 High School Business Heroes 2014

  2. Agenda • Opening Remarks • About HSBH • 2014 Challenge presented by Mark Stewart, AGH Director of Commercial Activities • Competition Overview • Phase 1: The Elevator Pitch • Helpful Tips • Contact Information • Questions, comments, concerns? • Closing Remarks

  3. 2014 Participants – Thank you!

  4. About HSBH Established in 2006 at DeGroote to introduce high school students to the exciting world of Business. Mission • To enrich the educational experience of senior high school students in the Greater Toronto and Hamilton Area (GTHA) • To give undergraduate students the chance to develop leadership

  5. Our Means • Offer a challenging, competitive and rewarding experience for high school students • Give opportunities to explore and experience post-secondary education • Learning from each other and interacting with professors, students and industry professionals at the DeGroote School of Business. Rewards • Experiential learning in the real world • Prize money for the top three teams and incentives for the school of the winning team

  6. The 2014 HSBH Case Challenge Presented byMark Stewart Director of Commercial Activitiesat the Art Gallery of Hamilton

  7. About the AGH • Overview of the Art Gallery of Hamilton • Current events, activities and audiences • Youth programs

  8. About the AGH • In operation since June 30, 1914– celebrating Centennial in 2014 • Mission: “a public resource dedicated to engaging, stimulating and enriching the community through art” • Permanent collection features over 10,000 works • 150,000 visitors each year • Free admission for students of McMaster, Mohawk and Redeemer • Hamilton’s Urban Design and Architecture Awards 2005 Winner: Excellence in Architectural Design

  9. The 2014 HSBH Case Challenge • Conduct research on the AGH, and gather opinions of fellow students • Look into what the AGH has to offer and then market its features to youth Develop a marketing strategy to increase interest and attendance among youth for the AGH

  10. Competition Overview

  11. PHASE ONE: THE ELEVATOR PITCH • Clear, concise explanation of your ideas—should be possible to deliver in the time span of an elevator ride • Present a 2-page proposal outlining the key elements of team’s creative business solutions, plan and analysis

  12. ELEVATOR PITCH Criteria Evaluated out of 40 marks in total • Introduction [5 marks] • Background info on AGH • State problem found in case brief • Introduce team’s innovative solution • Business Plan [15 marks] • Describe your plan and why AGH would incorporate it • State target market and how plan will connect to this demographic • Describe how AGH can implement and how it would impact the AGH • Include a brief analysis and future outlook of plan

  13. ELEVATOR PITCH Criteria • Current Research [10 marks] • Use reputable sources to describe recent trends/ events (no older than 2009) that may relate to case • Include brief analysis • Conclusion [5 marks] • Summarize business plan and findings (no new content) • References [5 marks] • Use Business Citation Guide to cite sources

  14. How to submit your entries • Only one team member needs to submit an entry per team • E-mail document to hsbh@mcmaster.ca with your team name in the subject line • An e-mail will be sent to the team’s main contact to confirm receipt of entry Elevator Pitch deadline: Friday, Feb. 28 at 11:59pm

  15. Helpful Tips • Edit work together as a group • Plan ahead • Follow guidelines carefully • Do your research • Use concepts learned in class • Ask your mentors • Get feedback

  16. Please refer to the HSBH Case and Submission Details packagesfor more info!(Available on our website underNews > Competition Details)

  17. Next Event: Seminar 1 • Tuesday, March 4 at 5:30-7:00pm • DeGroote School of Business, Hamilton campus—DSB room 505 • Dragica Lebo, Small Business Advisor at SBEC, City of Hamilton • Professor from DeGroote • Top 20 announced!

  18. Check us out online! • HSBH Website:http://hsbh.degroote.mcmaster.ca/ • Facebook:High School Business Heroes • Twitter:@HSBH_McMaster • YouTube: HSBH McMaster

  19. Contact Information Your Mentors At their e-mail addresses  Co-Chairs Julia Dinh & Serena Porco hsbh@mcmaster.ca Mentorship Coordinator PiranavanBaskaran mentorship.hsbh@gmail.com

  20. Questions, comments, concerns?

  21. The HSBH Team wishes youGOOD LUCK! You are all Business Heroes!

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