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Attitudes

Attitudes. Below are photos of four young people: Martin, Linda, Jory and Ellen. Please try to memorize the name of each person. You will be given three trials and three tests. Linda. Ellen. Martin. Jory. Name?_______. Name?_______. Name?_______. Name?_______.

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Attitudes

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  1. Attitudes

  2. Below are photos of four young people: Martin, Linda, Jory and Ellen. Please try to memorize the name of each person. You will be given three trials and three tests. Linda Ellen Martin Jory

  3. Name?_______ Name?_______ Name?_______ Name?_______

  4. Which four of these people do you prefer?

  5. Which of the following people do you like most? Which would you trust most? Which do think would be your friends?

  6. Most people choose Ellen, Martin, Jory and Linda -- after all, they recognize their familiar faces. There is no logical reason why these four people should be any more trusting, likable or friendly than others. But in a small way they are no longer strangers. So, other things being equal, people prefer them. How many times have you gravitated towards people you know even a little at parties where everyone else is a stranger? The mere exposure effect.

  7. Attitudes: beliefs and feelings about objects, people, and events that can affect how people behave • Attitudes foster emotions • Tend to be stable, but can change

  8. Attitude Development • Conditioning: certain attitudes are reinforced • Observation: adopt popular attitudes • Cognitive Evaluation: use of evidence to develop attitudes • Cognitive Anchors: persistent beliefs that shape the way we interpret the world

  9. Attitudes and Behavior • People are most likely to behave in accordance with their attitudes • Attitudes may be changed by behavior, especially when dissonance occurs

  10. Wrap-up • Share and discuss your attitudes towards the pictures with your neighbors • Answer the following questions on the bottom of the page: • Were there any differences in attitudes between yourself and your neighbors? On what? • What do you think accounts for the difference in attitude?

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