How to Mobilize People for a Cause

1. How to Mobilize People for a Cause By TahaGhayyur

2. Motivation: How to Mobilize People for a Cause “Leadership is the art of getting someone else to do something you want done because he wants to do.”– Dwight Eisenhower

3. Motivation: How to Mobilize People for a Cause In this 2 part presentation we will explore: I. Dynamics of Volunteer Motivation II. How to Attract and Retain Volunteers

4. Motivation: How to Mobilize People for a Cause > Dynamics of Volunteer Motivation Volunteerism Dilemma Today: • While more and more people are talking about giving back to the community, non-profit organizations are increasingly reporting decline in volunteer participation and commitment. • Why are our organizations failing to inspire and motivate volunteers to commit to a cause? • Have we considered the increasing competition for volunteer recruitment? How are we making our volunteer engagements more attractive?

5. Motivation: How to Mobilize People for a Cause > Dynamics of Volunteer Motivation • Happy Volunteers aren’t Necessarily ProductiveAction: Focus on Productivity and youwill find happy & satisfied volunteers and supporters • Generation Values Impact How People Respond to Your Cause Action: Understand the values of contribution and commitment each generation of volunteers bring to your organization and develop expectations accordingly

6. Motivation: How to Mobilize People for a Cause > Dynamics of Volunteer Motivation • Telling Volunteers to “Do Your Best” isn’t likely to Achieve their BestAction: Challenge volunteers to achieve specific objectives and goals • You Get What You Reward!Action: Reward Right Actions & Behaviour

7. Motivation: How to Mobilize People for a Cause > Dynamics of Volunteer Motivation • “Carrots” and “Sticks” Ain’t Going to Cut It Action: Go beyond Rewards and Threats; figure out what motivates individuals. There is no quick fix to motivation. • Extrinsic versus Intrinsic MotivatorsAction: In addition to recognition, awards, leadership experience, pay attention to internal motivators, like personal beliefs & personalities

8. Motivation: How to Mobilize People for a Cause > Dynamics of Volunteer Motivation • What’s In It For Me?We have entered a new era of “self-interest” based volunteerism. According to McClelland- Atkinson Model, Volunteers can be classified under 3 different “Motivational Types”: • Achievers • Affiliators • Power (Influence) People Action: It’s challenging to determine what motivational type a person is. There may also be overlaps.

9. Motivation: How to Mobilize People for a Cause > Dynamics of Volunteer Motivation • Paradigm Shift: New Trends in Volunteerism • Shift 1: Googleized Generation (World of Instant Results and Connections)IMPACT: As a culture, volunteers expect immediate connections & concrete results • Shift 2: From finding the right task or cause to becoming the right brand.IMPACT: Very few people can or want to make long-term commitments.

10. Motivation: How to Mobilize People for a Cause > Dynamics of Volunteer Motivation • Shift 3: From commodity to experience.IMPACT: Volunteering needs to be an “experience first” event. -----------------------------------------------------

11. Motivation: How to Mobilize People for a Cause In this 2 part presentation we will explore: I. Dynamics of Volunteer Motivation II. How to Attract and Retain Volunteers

12. Motivation: How to Mobilize People for a Cause > How to Attract and RetainVolunteers • Sell Your Vision & Mission Action: Show them the BIG Picture to look forward to. Give them a purpose to be passionate about. • Make their Contributions Significant & Meaningful Action: Make them feel their help is making a difference. Frequently tell them who they are benefiting. Share feedback from community.

13. Motivation: How to Mobilize People for a Cause > How to Attract and RetainVolunteers • Transform their “Positive Dissatisfaction” into Positive Action Action: Determine what bothers them about the society or the world and channel this energy to constructive work • Define Expectations Clearly Action: Vague job description without deadlines leads to de-motivation and disappointed

14. Motivation: How to Mobilize People for a Cause > How to Attract and RetainVolunteers • Be Sensitive to their Feelings & NeedsAction: Treat them as unique individuals, not a replaceable part of a machine • Value Volunteers as the “Greatest Asset”Action: If volunteers are precious to your work, how much have you invested in their personal & professional development?

15. Motivation: How to Mobilize People for a Cause > How to Attract and RetainVolunteers • Give Frequent Constructive FeedbackAction: Be a Coach & Mentor, not just a Manager. Focus on behaviour, not the person. Personal positive feedback is very empowering. • Thank, Recognize & Reward- The Most Powerful Motivators! Action: Celebrate success together. Recognize achievements. Have an attitude of gratitude.

16. Motivation: How to Mobilize People for a Cause > How to Attract and RetainVolunteers • Develop a Productive Environment Action: If you are looking for efficiency and focus, it rarely occurs in flexible, leisure times. Encourage “Flow Experience” in professional settings to increase productivity. • Food is always Welcomed!Action: Good and ample food can truly inspire dead hearts and brains to action!

17. Motivation: How to Mobilize People for a Cause > How to Attract and RetainVolunteers Sources for Future Readings: • The Truth About Being a Leader…And Nothing But the Truth (Dr. Karen Otazo) • The Truth About Managing People…And Nothing But the Truth (Stephen P. Robbins) • Developing the Leader Within You (John C. Maxwell) • 3 Reasons Why You’re Finding It Hard to Find & Keep Volunteers - And What To Do About It (Chris Jarvis)http://www.businessfightspoverty.org Thank You for Listening & Watching!