Best Social Media Trends to Adopt in 2018

1. Best Social Media Trends to Adopt in 2018 In order to build a well-rounded marketing strategy, you need to incorporate these social media trends to get your brand ahead of the game - Influencer marketing - Using established public figures or someone with a strong social presence to gain engagement and traffic is a great way to market your brand and products. One thing you need to bear in mind, however, is that your marketing agency will have to select individuals who resonate well with your brand’s personality. Chabot’s -Chabot’s not only provide an instant connection with your customer but are also one of the most useful methods to communicate and help customers these days. Chatbots can be seen on nearly every successful website and application. They can help you capture user information and provide assistance to your customers. The king of content: video - Video is the most popular type of content right now and no matter what kind of brand you are, video is a viable and in fact, preferred option. With over 80% of online content projected to be purely video by 2019, this is one trend you cannot stay away from. Augmented reality and AI lenses - Augmented reality is one of the most user-engaging mediums to adopt right now. Although it has been a few years since the technology has been out, not a lot of brands are using this technology to its full potential. After the success of Snapchat’s AI lenses, a lot of other social companies started adopting AR and AI lenses. This new trend has turned into a boon for every brand because it has opened an array of avenues to engage customers and be more relevant. All you need to execute something so amazing is a solid technical team and a good marketing agency in Sydney. Paid social advertising - With the constant change in the algorithms of social platforms and searches, it is no longer possible for a brand to get organically noticed by users. In this day and age, the only hope a brand has of getting noticed in the digital space is if they indulge in media buying through their digital agency, Sydney’s agencies, nowadays, provide honest comprehensible reports of all their social ads to their clients so there’s no room left for any fraudulence. User generated content - Your audience will feel truly connected with your brand only when you make them an integral part of your brand story. User generated content offers brands a great chance to get their audience to set the tone of content and communication. However, bear in mind that user generated content will work well only if it is simple and fun to do. Very often, brands stumble because they end up asking too much from their audience as opposed to giving clear directions. tingdigital.com.au

2. Social customer service - Whether you choose to use a messaging platform or social media, customer service is the name of the game. Your average user treats your brand like a real person who should be able to respond to them at any given time on every platform. So bear in mind that if you are on a particular platform, get ready to listen to your customer’s complaints! tingdigital.com.au