2013 Social Media Trends

1. 2013 Social Media Trends Trends for Marketing in the Digital Age Zena Weist VP Strategy, Expion @zenaweist

2. Trusted by over 200 Household Brands Expion FAVE50 Social Retail Index - Download Trusted by over 200 Household Brands Expion FAVE50 Social Retail Index - Download

3. Digital Marketing Trends  Real Time Marketing  Creating Youtility Through Care, Context & Creativity  Empowering Employees & Fans Digital Marketing Trends  Real Time Marketing  Creating Youtility Through Care, Context & Creativity  Empowering Employees & Fans

4. Digital Marketing Trends  Real Time Marketing Using data analytics with a process flow to shift marketing messaging in real time or near real time. Digital Marketing Trends  Real Time Marketing Using data analytics with a process flow to shift marketing messaging in real time or near real time.

5. REAL TIME - Oreo’s Super Bowl Catalyst http://expi.co/0uAY REAL TIME - Oreo’s Super Bowl Catalyst http://expi.co/0uAY

6. Real Time Marketing – The How  Process - not a project  Ongoing newsroom - not campaign  Brand relevant - not buzz wedge Real Time Marketing – The How  Process - not a project  Ongoing newsroom - not campaign  Brand relevant - not buzz wedge

7. MEASUREMENT - Oreo’s Media Mix http://expi.co/0uAT MEASUREMENT - Oreo’s Media Mix http://expi.co/0uAT

8. Real Time Marketing - Measurement     Measure holistically It’s not EITHER/OR – it’s AND It has to be trackable - chops Cross media commitment - not silo Real Time Marketing - Measurement     Measure holistically It’s not EITHER/OR – it’s AND It has to be trackable - chops Cross media commitment - not silo

9. Digital Marketing Trends  Real Time Marketing  Creating Youtility Through Care, Context & Creativity  Empowering Employees & Fans Digital Marketing Trends  Real Time Marketing  Creating Youtility Through Care, Context & Creativity  Empowering Employees & Fans

10. . Digital Marketing Trends  Creating Youtility Through Care, Context & Creativity “If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.” - @jaybaer for life.

11. . Businesses know social listening is important 4/5* Companies “listen” to social media *Approximately 80% of marketers actively involved in their company’s social media strategy report “listening” as an existing goal Source: Forrester 2012

12. . But most companies are passive Source: Forrester 2012

13. . CARE - Social Business Foundation

14. . CONTEXT - Gatorade Command Center http://expi.co/0uAe

15. . CREATIVITY – Breaking through the clutter Listen, Respond, Resolve, Share

16. . Creating Youtility Through Care, Context & Creativity  Customer service first  Product innovation through listening  Creative service by tapping into passion

17. . Digital Marketing Trends  Real Time Marketing  Creating Youtility Through Care, Context & Creativity  Empowering Employees & Fans

18. . Digital Marketing Trends  Empowering Employees & Fans Enabling your best fans to tell your brand story. e.

19. . H&R Block operates over 10,000 retail offices in the the United States and 1,700 retail offices abroad and employs 90,000 Tax Professionals worldwide.

20. . #IAMHRBlock

21. . Empowering Employees & Fans  Simple tool  Content with guardrails  No voluntolds

22. . Digital Marketing Trends  Real Time Marketing  Creating Youtility Through Care, Context & Creativity  Empowering Employees & Fans

23. . Resources  Expion FAVE50 Social Retail Index - Download  Edison Research – The Infinite Dial 2013, Navigating Digital Platforms  Forrester Research – Social Intelligence  Edison Research – Mom & Media 2013  Pew Research – Online Adults on Social Networking  Altimeter Research – Brand Advocacy  Social Pros – H&R Block  Social Pros – Hilton Worldwide  Real Time Marketing – SXSW Panel  Content Marketing – 32 Research Reports  Social Media Today - 101 Social Media and Digital Marketing Stats

24. . Thank you! Zena Weist @zenaweist zweist@expion.com