Digital Trends to Watch Out For in 2019

1. Digital Trends to Watch Out For in 2019 Ask any good creative digital agency in Sydney and you will be informed that 2019 will be the year when we finally embrace rich media whole heartedly. While it remains to be seen if this prediction comes true, there is a definite upsurge in the preference for rich media across the board. The game has changed drastically in the past few years and 2019 is set to have a very different digital identity altogether. So let's take a quick look at some of the trends in store for us this year. If you work with a creative agency in Sydney, you must have already been warned about the dangers of relying on organic reach for your digital content. Unpalatable as this fact might me for many brands, the truth is that organic reach is dead and paid media is the name of the game. Social media giants like Facebook took years to establish and build their platforms for brands and they now plan on enchasing it. While paid promotions come with it's own challenges it has also made precision marketing and micro-targeting possible. What this means is that you can truly pick and choose who gets to see your ad and who doesn't. And that's just the beginning. In 2019, even the smallest creative digital agency in Sydney will be able to offer you specialized marketing services. With the help of advanced targeting metrics, it is now possible to not only reach unique subsets of your target group, but you can also contextualize your message to fit that audience. For instance, if you are selling a dishwashing bar, you can choose to run your add only before videos of recipes on YouTube. What's more, you can also hyper target according to a certain radius, thereby ensuring you only reach your TG and nobody else. This is not only an efficient use of resources but makes excellent business sense as well. As any good digital agency in Sydney will tell you, in 2019 you will also need to start focusing on the power of influencer marketing as well. With the death of organic reach for brands, influencers are the last bastion of hope for brands looking to make a real connection with people. While everything online looks like boring branded content, good influencer marketing cuts through the clutter to deliver a very useful experience. If you are on the lookout for a new digital agency in Sydney, make sure you opt for one that understands the digital ecosystem. It is very important for you to have a conversation with them on this front and seek to understand how they plan on changing things around in this year. Rather than just being your agency, they will need to act as partners to your brand as they help you navigate through the digital scene this year. And if you are based in Sydney, you should have no trouble finding an agency that is not only agile and efficient but also values creative output and pushes the envelope every time. tingdigital.com