Here’s Why You Should Consider Humanizing Your Brand

1. Here’s Why You Should Consider Humanizing Your Brand Back in the day, advertisements did not hide under the guise of native content. You didn't have to package a commercial advertising message to make it look like it was something your viewer would actually like to consume. In the pre-Internet era, brands had the luxury of creating ads that were unabashedly advertisements and nothing else. All that was required of a typical creative agency in Sydney is to come up with some snappy copy. Sadly, for marketers, those days are long gone. With the advent of Over the Top platforms like Netflix and Hulu, people are unwilling to sit through advertisements and can't wait to hit the skip button on YouTube. In such a scenario, native advertising has become the norm and along with it comes yet another strong issue - the need to make your brand more human. The nature of social media itself is such that your brand needs to communicate like a human being. Add to that the pressure of ORM initiatives in real time and you have no other option but to start humanizing your brand. It’s critical at this juncture to sit down with your creative agency and figure out a strategy for you to humanize your brand. But what exactly does this phrase mean? It means that whenever your brand communicates or interacts, it should come across as a real human being and not a faceless corporation. How do you achieve this? For starters, you will have to sit down with your creative agency in Sydney and explore what is your brand personality. If you want your brand to come across as a living, breathing person, you will first have to define its character traits. There are a number of branding models out there which will help you with this process. What you need to really crack with your creative agency is how you can then put these points into actual practice. This means you will have to think beyond mere brand tone-of-voice and look into factors like empathy. If you truly want your customer to feel like they are interacting with a human being, you will have to ensure you have the resources to actively solve their problems. For instance, if a customer complains about some aspect of your brand on social media, your creative digital agency in Sydney will need to have the bandwidth and presence of mind to react in a way that seems organic and real. Social listening plays a very important role and Twitter is a great model to explore such opportunities. On the other hand, your creative digital agency in Sydney will need to be very agile and effective. It is always advisable to have a branding session with your agency and maybe even explore an internal workshop. The aim here is to ensure that all the parties are on- board with the personality of the brand and can effectively maintain it across mediums. Even one of the parties involved drops the ball, it could severely damage your branding efforts. Tingdigital.com.au