The Need for Digital Agencies

1. The Need for Digital Agencies http://www.ting.in/

2. The Scenario of Advertising • The digital space is booming with new digital agencies in Mumbai popping up by the hour. • The world and the way it advertises is completely changing. • Brands like Adidas have completely dropped Television from their advertising and are moving over to the digital space. • There are newer tools, more mediums, more scope and a whole new avenue for advertising with traditional mediums now switching roles with digital ones. • The trends are changing and luckily for a brand in this city, there is no dearth of digital agencies in Mumbai. http://www.ting.in/

3. The Digital Landscape • Why have so many branding agency in Mumbaiis known for, turned digital? • The digital space is very specific. It is a two way medium where brands can loose their unapproachable aura. • Communication with customers is the key and communication is a two way street. • With majority of the world’s population going online to search for specific searches; the scope for target marketing and SEM, SEO systems have sky-rocketed. • Looking at this success ratio; the social media platforms and search engines are constantly evolving to make this medium better. http://www.ting.in/

4. The tools of Digital Media • Taking your brand online through digital agencies in Mumbai means access to the following tools: • Insights – Who saw the ad, what time did they see it, how much time they spent on that communication. • Monitoring and re-routing: Each advertising campaign can be monitored for every paisa spent, from the moment you hit publish. If it is not going as per plan, you can stop running that digital campaign and reallocate those funds elsewhere. http://www.ting.in/

5. The Scope of Digital • You may find the occasional branding agency Mumbai has, tucked away in one of the many by-lanes of the city that has recently been awarded the best agency award. • That is the extent of digital. You do not need grand budgets, you do not need to fight for space as the space is unquantifiable and the kind of creativity digital agencies in Mumbai have, have a lot of potential to create viral content. • If this content is marketed well through exceptional targeting, any agency can excel. • It’s as simple as posting a post on Facebook. http://www.ting.in/

6. The Competition • It would be difficult to identify which of the millions of digital agencies in Mumbai are really the best. • The best way to evaluate these digital agencies in Mumbai is to evaluate the scope of work they carry out, their man power capacity and of course, the main parameter is how well the brands they handle on Social Media have been performing. • The traction, the quality and the responsibility are all out there for anyone and everyone to judge. • A good social media page means a responsible digital agency. http://www.ting.in/